Tujia Mid-Autumn Festival and National Day Travel Report: "Micro Travel" Northwest Tour Popular Country B Orders Over 35%
UP ChinaTravel
2024-08-06 10:42:39
0Times

As the domestic epidemic situation improves, cross-provincial tourism has gradually resumed in various places. Passenger traffic during the Mid-Autumn Festival and National Day has increased significantly, and the tourism market is ushering in an all-round warming up.

Recently, Tujia, the leading short-term rental booking platform for homestays in China, released the "2021 Mid-Autumn Festival and National Day Homestay Travel Trend Report"(hereinafter referred to as the "Report"). The report states: During the Mid-Autumn National Day holiday, Beijing, Shanghai, and Chengdu have the most people traveling. Families and multi-person travel are the mainstream of travel. Boutique inns, single-family villas, courtyards, duplex room types, etc. are more popular among users; country B bookings are popular, with National Day orders exceeding 35%; The popularity of the northwest region has soared, and orders for B & Bs in Kashgar have increased 10 times year-on-year; Consumers 'confidence in domestic long-term travel, mainly cross-provincial travel, has not diminished. Mid-Autumn Festival and National Day cross-provincial B & B orders account for more than 40%. As the Golden Week of the National Day approaches, the trend of long-term travel will become more obvious.

The picture shows the real shot of Tujia B & B

Mid-Autumn Festival "micro-travel" is favored, parent-child tours continue to be popular

Considering the sporadic epidemic, the Mid-Autumn Festival holiday duration limit and the approaching National Day Golden Week, surrounding tours are still one of the safest travel options for many tourists. The report shows that the average unit price of a B & B during the Mid-Autumn Festival holiday is about 636 yuan. More than 80% of users limit the duration of the Mid-Autumn Festival to 2 days or less, and more than 53% of users only stay at the B & B for one day. Self-driving around the city. Traveling, choosing a quiet themed B & B, eating delicious food, taking beautiful photos and enjoying the moonscape, enriching and not tiring, this kind of leisure has become a new choice for more users.

With the approaching of the National Day Golden Week, the number of family group trips has soared, and more people are willing to bring their parents and children to play together. Especially after the post-85s and post-90s generation joined the army of precious fathers and moms, traveling together for the whole family has become the standard feature of the new generation of precious fathers and moms.

The report shows that the post-80s and 1990s generation are still the main consumers during National Day travel. More than 42% of users prefer to choose multi-person B & Bs. Boutique inns, single-family villas, quadrangles, duplex room types, and sea view rooms are more popular among family users. Nowadays, pets, as new members of the family, naturally cannot be left behind. Reports show that more than 12% of users choose to "travel with pets" during the holidays.

The picture shows the real shot of Tujia B & B

Orders for country houses continue to soar in popular destinations

The report shows that during the Mid-Autumn Festival and National Day in 2021, the top ten most popular tourist destinations in China are Beijing, Chengdu, Shanghai, Chongqing, Guangzhou, Hangzhou, Zhoushan, Changsha, Qingdao, and Shenzhen; Chunxi Road in Chengdu, Gubei Water Town in Beijing, Hangzhou, Zhujiajiao Ancient Town in Shanghai, and Changlong in Panyu, Guangzhou have become the most popular tourist attractions and business districts. Compared with the same period last year, the prices of B & Bs in these popular business districts have increased by more than 7%.

Compared with the diverse housing styles of country houses, they can not only meet the personalized and experiential needs of tourists, but also take into account multiple factors such as food, accommodation, travel, and entertainment. During this year's National Day, more family users continue to focus on safety and comfort. Country house.

The report shows that Shanghai, Chengdu, Shenzhen, Guangzhou and other cities have the largest number of people booking country B & Bs. As of September 14, the proportion of National Day orders for country B has exceeded 35%, and is still growing; Zhoushan Shengsi, Huzhou Anji, Guilin Yangshuo, Huzhou Deqing, Huizhou Huidong, Zhangzhou Dongshan, Huizhou Longmen, Huizhou, Changli, Qinhuangdao, Leishan, southeastern Guizhou, and Altay Burqin County were successfully selected as the most popular rural tourism destinations on National Day.

According to statistics from the report, among these destinations, orders for high-quality country houses with private, single-family and unique styles have increased significantly. Art and culture, healing and leisure, country walks, fruit and vegetable picking, etc. have been carried out around the country house destinations, and have become the most popular among family tour users. A keen slow life experience project.

The picture shows the real shot of Tujia Country B

The popularity of Northwest Tourism is rising, Universal Studios drives "Paradise Fever"

As a travel highlight of the Mid-Autumn Festival and National Day, Tujia also released the "Mid-Autumn Festival National Day Secret List" during the same period to provide more travel inspiration for users who like to explore niche secrets. The secret list shows that Kashgar in Xinjiang, Altay in Xinjiang, Yanbian in Jilin, Shanwei in Guangdong, Xing 'an League in Inner Mongolia, Ganzi in Sichuan, Zhuhai in Guangdong, Wanning in Hainan, Nanning in Guangxi, and Hulunbuir in Inner Mongolia are on the list due to their search and booking popularity and B & B experience index.

Compared with traveling under the influence of the epidemic, people instinctively keep a certain distance. The "Great Northwest" gives people the feeling that it is vast and sparsely populated, which is in line with the psychology of tourists. The secret list shows that the northwest destinations represented by Kashgar, Altay, Xing 'an League, and Hulunbuir are more favored by high-consumer groups. Among them, the order volume of B & Bs in Kashgar has grown the fastest, with an increase of nearly 10 times year-on-year; Altay followed closely, with B & Bs orders increasing by more than 220% compared with the same period last year, and the average unit price of B & Bs increased by more than 33%.

The picture shows the real shot of Tujia B & B

At present, with the official opening of Beijing Universal Resort, Beijing has become one of the most watched destinations during the Mid-Autumn Festival, which has indirectly driven the popularity of other domestic theme parks.

Among them, Shanghai Disney Resort, Chengdu Rongchuang Snow World, Beijing Universal Resort, Suzhou Paradise Forest Water World, and China Dinosaur Park are the most popular theme parks during the National Day holiday, with search popularity increasing by more than 400% month-on-month. Around these parks, boutique apartments, inns, duplex buildings, vacation villas and other room types that are suitable for multiple people, convenient parking, and laundry and cooking are also more popular among parents.

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