On September 7, the five-day 2021 International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) came to a successful conclusion in Shougang Park. This Winter Expo will be jointly held with the 2021 China International Fair for Trade in Services. The high-level international influence and industrial penetration of the Winter Expo will not only help the Fair open up a new pattern of global cooperation and opening up, but also provide effective impetus to my country's ice and snow services and trade, providing strong support for the final sprint of the Beijing 2022 Winter Olympics.

The 2021 Winter Expo attracted more than 500 ice and snow brands from more than 20 countries to participate in the exhibition, with international participation reaching more than 60%. More than 260 government leaders at home and abroad, officials of the International Olympic Committee and international sports organizations, and domestic and foreign ice and snow enterprise executives, ice and snow industry experts, and industry elites in related industries attended the event, and tens of thousands of representatives of professional institutions attended the event to participate in exchanges and sharing. As the world's first exhibition of the ice and snow industry, the conference has an exhibition area of nearly 20,000 square meters, attracting nearly 24,000 representatives of professional institutions to attend the conference for negotiations and nearly 200,000 visitors to the venue for experience. More than 600 authoritative media at home and abroad, including the People's Daily, Xinhua Agency, China Central Radio and Television Station, and China News Agency, provided comprehensive reports on the Winter Expo, demonstrating the concept and determination of the Winter Expo to promote new development of the ice and snow economy and achieve win-win cooperation among all parties.

On September 3, Cai Qi, member of the Political Bureau of the CPC Central Committee, Secretary of the Beijing Municipal Party Committee, and Chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, Deputy Secretary of the Beijing Municipal Party Committee and Mayor, Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee Executive Chairman Chen Jining, Deputy Secretary of the Beijing Municipal Party Committee Zhang Yankun, Vice Mayor of Beijing City Yang Jinbai and other leaders came to the site of the 2021 Winter Expo and inspected the Beijing 2022 Winter Olympics Organizing Committee, the Chinese Olympic Committee, Italian National Pavilion and other booths. On September 6, Li Yuanchao, former Vice Chairman of the People's Republic of China, visited the Winter Expo Convention and Exhibition Hall. On September 7, Liu Yandong, former Vice Premier of the State Council of the People's Republic of China, inspected the International Winter Sports Organization and the Digital Winter Olympics Booth, and fully affirmed the preparations for this Winter Expo.

Fu Xiaohui, Secretary-General of the Beijing Olympic City Development Promotion Association and Director of the Beijing Olympic City Development Promotion Center, Gao Yunchao, Deputy Secretary-General of the Beijing Olympic City Development Promotion Association and Deputy Director of the Beijing Olympic City Development Promotion Center, Xiong Xiaoge, Founding Chairman of IDG Capital, Zhu Dongfang, President of Asia Data Group, and Zhang Li, Vice President of Asia Data Group, accompanied them.

Former Vice Chairman of the People's Republic of China Li Yuanchao inspected the Winter Expo

Liu Yandong, former Vice Premier of the State Council of the People's Republic of China, visited the international winter sports organization and the digital Winter Olympics booth

During the exhibition, relevant leaders from SASAC, Human Resources and Social Security Bureau, China Foreign Languages Bureau, Ministry of Foreign Affairs, State Administration of Taxation and other units visited the Winter Expo Convention and Exhibition Hall.

Build a global display platform to witness the global ice and snow power dancing with China

Since 2016, the Winter Expo has been held in Beijing every year. Over the past six years, the Winter Expo has delivered an eye-catching report card: the total exhibition area of the conference has reached 150,000 square meters; the total number of visitors has reached 1 million; there are more than 600 exhibitors, and most exhibitors have participated in the exhibition continuously; More than 100 forums and promotion meetings have been held; nearly 1300 guest speakers; and 130,000 professional visitors have been held.

Continuously improving the level of exhibitions and displaying and creating a benchmark for the international ice and snow industry has been the goal of the Winter Expo over the past six years. This year, focusing on the theme of the Winter Olympics, ice and snow technology, ice and snow culture, ice and snow equipment, ice and snow tourism and other themes, the conference set up 8 exhibition areas and 12 categories of display content, providing the best quality stage for ice and snow exhibitors around the world.

In a few months, the Beijing Winter Olympics will soon open, and the world is waiting for this grand event. In the exhibition area of the Beijing 2022 Winter Olympics Organizing Committee, the "Time Tunnel" composed of five-ring elements scrolled on the iconic events of the preparations for the Winter Olympics. The displays of venues such as the Water Cube, Bird's Nest, and Ice Ribbon further immersed the audience in the atmosphere of the Winter Olympics. The Chinese Olympic Committee's booth fully demonstrated the style of the Olympic athletes. The presence of well-known athletes such as world champion Zhang Dan made the audience excited. Rich display events such as figure skating and ice hockey further released the charm of winter sports. In addition, booths such as Yanqing, Shijingshan and Shougang range from intelligent technological equipment to the display of the results of "300 million people participating in ice and snow sports" to the combination of industrial relics and the development of Olympic cities, allowing visitors to experience the Winter Olympics from these exhibitions. The atmosphere of sprint and share the joy that Beijing is about to become a "Double Olympics City".

As a global ice and snow industry exhibition, the Winter Expo has attracted more than 20 ice and snow powers from around the world, including Switzerland, Austria, Finland, Italy, Japan, France, the Czech Republic, Germany, Sweden, Ukraine, Slovenia, Canada, South Korea, Russia, the United States, and Norway, since it was first held in 2016, with well-known companies participating in the exhibition. In 2017, the Winter Expo first proposed the concept of guest country. Since then, Switzerland, Austria and Finland have successively become guest countries.

In 2021, the Winter Expo will invite Italy as the guest country, and Milan-Cortina Dampezzo will be the host country of the 2026 Winter Olympics. On this opportunity, Italy displayed rich content such as top manufacturers, ice and snow equipment, government organizations, training systems and winter tourism resources around the exhibition theme of "Intention in the Mountains", fully demonstrating the charm of an ice and snow power.

This year, in addition to Italy, more than 20 countries including Austria, Japan, the Czech Republic, Finland, Germany, and Belarus also participated in the exhibition, showing in detail the most advantageous ice and snow resources of each country. Compared with 2016, the international participation in the Winter Expo has tripled, becoming the best display platform for global ice and snow culture, ice and snow technology, ice and snow equipment, and ice and snow trends.

Since its establishment six years ago, the Winter Expo has witnessed the rapid growth of China's ice and snow industry and the transformation of China's ice and snow economy from weak to strong. It has also promoted domestic ice and snow forces to stand on the international stage and continuously explored the way forward through exchanges and displays. At the exhibition site, Jilin, Changbai Mountain, Altay, Yulin and other provinces and cities appeared one after another, showing unique ice and snow landscapes, ice and snow tourism resources, ice and snow cultural charm, ice and snow specialty products, and ice and snow cultural and creative resources. Jilin's simulated skiing experience, Changbai Mountain's "Three Snow" display, Altay's characteristic ethnic song and dance and fur skiing display, Yulin's winter outdoor fashion show are all very popular, fully demonstrating the vitality of the regional ice and snow economy.

In addition, providing exhibitions to provide a platform for global ice and snow companies to make a magnificent appearance and helping companies expand cooperation opportunities in ice and snow service trade is also the direction of the conference's continuous efforts. Over the past six years, the world's leading ice and snow brands have joined the "circle of friends" of the Winter Expo, demonstrating the world's leading equipment, technology, services and other content. This year, many well-known brands including TechnoAlpin, AST Ester, Doppelmayr Dobermaya, Wintersteiger, HEAD, Snow51, Ouyue Ice and Snow, Sunac Ice and Snow, etc. all demonstrated their latest products and achievements on the spot. At the same time, the Winter Expo has witnessed the rise of many domestic ice and snow companies. Domestic companies such as Mingxing, Cabin, and Nortek have now fully possessed independent R & D and production capabilities and complete independent intellectual property rights from the beginning of being mainly brand agents; More and more Chinese ice and snow companies are using the Winter Expo as a display platform to open up more development space.

Gather international ice and snow forces to build a dual-cycle development pattern of ice and snow economy

At the opening ceremony on September 3, International Olympic Committee President Thomas Bach spoke highly of the new breakthroughs of this Winter Expo in a congratulatory letter. He said that this Winter Expo brings together the winter sports industry and marks another important step for China to continue to write a new chapter in its great sports history.

Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, delivered a speech and said that the 2021 Winter Expo will be included in the CIFTIS Sports Services Special Exhibition, which will be a more open and higher-level CIFTIS platform. On the platform, the Winter Expo will surely burst into greater vitality.

Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, delivered a speech

Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, delivered a video speech. Samaranch said that the legacy and sustainability work of the Beijing Olympics have achieved remarkable results. Faced with the COVID-19 epidemic that has ravaged the world, the Beijing Winter Olympics Organizing Committee has overcome many difficulties and successfully completed various preliminary preparations.

Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, delivered a video speech

The Winter Olympics has promoted the popularization of domestic winter sports culture and also promoted the implementation of urban sports infrastructure. Many representatives from Italy, the guest country, international winter sports organizations, and the International Olympic Committee respectively delivered wonderful keynote speech videos. Italian Deputy Minister of Foreign Affairs and International Cooperation Malio expressed Italy's support for China's construction of Winter Olympics facilities and continued investment in sports infrastructure; member of the International Olympic Committee, Chairman of the International Snowmobile Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee Ivo Ferriani said that in China,"driving 300 million people to participate in ice and snow sports" has gradually become a reality.

During the round-table dialogue session of the main forum, Peng Weiyong, deputy director and first-class inspector of the Sports Economics Department of the State General Administration of Sport, Tong Fude, Czech Ambassador to China, Minister/Chargé d'affaires a.i. of the Finnish Embassy in China, Koolanin, Chairman of the China Sled Association, Zhao Yinggang, deputy director of the Sustainable Development and Advisory Committee of the Beijing Winter Olympics Organizing Committee and a special expert of the Sports Department of the Winter Olympics Organizing Committee, Sarah Lewis, Secretary-General of the World Sports Leadership-2000 - 2020 International Ski Federation, Lu Peng, Executive President of Sunac China and President of Sunac Cultural Tourism Group, and other guests held an in-depth dialogue around the theme of "With the blessing of the Winter Olympics, the ice and snow industry will usher in a 'breaking circle' moment" to analyze the shortcomings of the domestic ice and snow industry, summarize past international cooperation experience and seek scientific paths for breakthrough development. Director Peng Weiyong said that my country's ice and snow industry is in its primary form, with insufficient per capita space, shortage of talents, and relatively backward equipment. It is necessary to work together to promote improvement from three aspects: policy guidance, platform empowerment, and demonstration guidance. Ms. Sarah Lewis said that the Winter Expo is a catalyst to better promote winter sports in China. Winter sports attract younger people to participate and form new segmented projects, which is a direction for the development of sports in the future.

Roundtable Dialogue: With the blessing of the Winter Olympics, the ice and snow industry will usher in a "breaking circle" moment

Guente Pratt, Governor of the Austrian State of Tyrol, Tong Ford, Czech Ambassador to China, Bai Minghao, Commercial Counselor of the Austrian Embassy in China, Wang Lu, Deputy Secretary of the Municipal Party Committee and Mayor of Jilin City, Jilin Province, Director of the Yulin City Bureau of Industry and Information Technology Chai Xiaoping, Secretary of the Party Working Committee and Director of the Management Committee of Changbai Mountain Conservation and Development Zone in Jilin Province, and Xu Yuchang, Secretary of the Party Committee, Chairman and President of China Economic Information Society, delivered keynote speeches respectively. Zhang Li, Vice President of Asia Data Group, released the "2021 China Ice and Snow Industry Report" on the spot. Xu Yuchang, Secretary of the Party Committee, Chairman and President of China Economic Information Society, released the "2021 China Ice and Snow Tourism Index" and gave a wonderful interpretation.

From September 3 to September 5, about 200 guests from nearly 20 ice and snow countries around the world came to the parallel forums of the Winter Expo. Including the Olympic City Development Forum, Sports Science and Technology Innovation and Entrepreneurship Competition, Youth Ice and Snow Popularization Forum, Ice and Snow Trend Trend Forum, Ice and Snow Tourism Development Forum, Ice and Snow Education Forum, Snow and Snow Operation Management Forum, Venue Design and Construction Forum, Ice and Snow Marketing Forum, Science and Technology Winter Olympics Forum, etc. There were more than 10 parallel forums, as well as the special promotion meeting of "Rime Capital Ski Paradise-Beiguo Jiangcheng Jilin City", Guests from all walks of life held in-depth dialogues and wisdom collisions based on the development status and upgrade directions of various segments of the ice and snow industry.

2021 International Winter Sports (Beijing) Expo Olympic City Development Forum

For six consecutive years, the Winter Expo has used the main forum and parallel forums as the main method to launch a peak dialogue among high-end talents at home and abroad in response to the development difficulties and industry trends of the ice and snow industry. Over the years, more than 600 international guests have participated, accounting for 50%.

At major forums of the Winter Expo over the years, representatives from international organizations such as the International Olympic Committee, the International Biathlon Alliance, the International Skiing Federation, the International Skating Federation, the International Ski Federation, the International Ice Hockey Federation, the World Olympic Cities League, the Finnish Ministry of Sports and Culture, the Austrian National Olympic Committee, the Finnish Embassy in China, the Swiss Embassy in China, the Austrian Embassy in China, the Italian Embassy in China, and the Czech Embassy in China, Discuss global ice and snow development opportunities with guests from domestic government departments, associations, organizations, and corporate organizations, and use cutting-edge industry insights and industrial perspectives to export industrial knowledge for high-quality development in the global winter sports field.

International Olympic Committee President Thomas Bach, International Olympic Committee member Juan Antonio Samaranch and Chairman of the Beijing 2022 Winter Olympics Coordination Committee, International Snowmobile Federation President Ivo Feriani and other International Olympic Committee representatives; Swiss Confederation President Doris Leuthard, Finnish President Saoli Ninisto, Austrian Deputy Prime Minister Heinz-Christian Strach, Finnish Minister of Science and Culture Annika Sarico and other ice and snow powers Leaders and officials; Mayor of Lausanne and Chairman of the World Olympic Cities Alliance Gregoire Juno, Secretary-General of the World Olympic Cities Alliance Melanie Duprik, Deputy Mayor of Lillehammer, Norway, Ingu Truesmen and other Olympic city representatives; Austrian Ambassador to China Shi Difu, Finnish Ambassador to China Su Hailan and other representatives of embassies and consulates in China all attended the conference as guests of the Winter Expo. From the perspective of Winter Olympics inheritance, event organization, sports promotion, industrial policies, urban development, etc., it provides directional suggestions for the promotion and popularization of winter sports, and outputs strategic reference with a large pattern and a high vision for the healthy and sustainable development of the global ice and snow economy.

Extensive international exchanges and in-depth industrial discussions, a large number of policy reference ideas and industrial development wisdom have emerged in the "living room" of the Winter Expo. my country's ice and snow economy is gradually forming a new pattern of dual-cycle development, and the entire industrial chain of winter sports around the world. Ecology is moving towards a new form of mutual benefit, sharing and common prosperity.

Inheriting the spirit of the Winter Olympics and accelerating the popularization of winter sports culture

In the Winter Expo over the years, rich supporting activities have been welcomed by ice and snow enthusiasts and industry people with the characteristics of deeper links and stronger interactions. At the exhibition site of this Winter Expo, top ice and snow brands and ice and snow companies from around the world actively participated in new product displays, release activities, etc., and simultaneously created highly experiential interactive demonstrations for the audience. The ice and snow equipment show created by Tanabe Sports, which includes SWANS snow mirror helmets, SINANOHU ski poles, ERGO GRIP gloves and other ice and snow trendy products, as well as the new product launch conference where new products from the 2021-22 snow season were unveiled at the Winter Expo, attracted many viewers and industry people. Come and watch and inquire.

In addition, the "2021 International Winter Sports Leading Brands" selection was held on the evening of September 3. Three major awards, including the Ski Resort Top 10, the Annual Hot Winter Tourism Destination, and the International Innovation and Entrepreneurship Brand Award, demonstrated the power of role models in the ice and snow field and released the ice and snow industry. New momentum for innovation and development. The Sports Science and Technology Innovation and Entrepreneurship Competition held on September 4 mobilized many industry experts and top investors to attend, providing a stage for a group of cutting-edge companies in the fields of sports ice and snow, sports technology, sports vision, etc. to showcase and gain the favor of capital. opportunity.

By creating new product display and release activities, building an enterprise docking platform, promoting the display of new trends in the industry, the Winter Expo effectively empowers the accelerated development of local characteristic industries and ice and snow enterprises, and promotes the ecological co-prosperity of the entire winter sports industry chain. Taking "Yulin Cashmere" as an example, Shaanxi Yulin joined hands with local companies to present at the Winter Expo in provincial and municipal groups, and promoted the local characteristic wool and cashmere industry and local brands in various forms through exhibitions, special promotions, cooperation signing, fashion shows, etc. In September 2020, through the Winter Expo platform, Yulin Yanglao reached a cooperation intention with the Beijing Organizing Committee. At the beginning of 2021, the Beijing Winter Sports Event Organizing Committee signed a contract with Yulin Yanglaoda Brand Clothing Operation Co., Ltd., and Yulin Yanglaoda officially became a platinum partner of the Beijing Winter Sports Event Series. Based on their own product advantages and using the Dongbo platform, the regional brand "Yulin Cashmere" and other representative clothing brands are successfully seizing the lead in the ice and snow track.

As a leading brand in China's indoor ice and snow industry, Sunac Ice and Snow provides Chinese consumers with a four-year skiing experience at their doorsteps through the layout of professional large-scale indoor ski resorts across the country, and allows more Chinese people to participate in ice and snow through convenient and complete ice and snow services. sports.

In addition to promoting the ice and snow industry, the Winter Expo will also bring joy and benefits to ice and snow fans and the public with intuitive, susceptible and fun experiential and interactive supporting activities, as well as ice and snow + outdoor fashion shows, ice and snow outdoor equipment procurement festivals, ice and snow tourism festivals, etc.

Taking the ice and snow + outdoor fashion show as an example, the affectionate interpretation of professional models allows the public to quickly understand the latest trends in ice and snow. The ice and snow outdoor equipment procurement festival and the ice and snow tourism festival not only allow the audience to watch and experience, but also bring convenient and preferential purchase opportunities. In addition, the Winter Olympics Badge Exhibition, Winter Olympics Knowledge Questions and Answers and other contents, and traditional ice and snow activities such as ice cubs, ice wood shooting, and ice chuiwan held during the same period fully meet the public's demands for learning traditional winter sports culture.

Hosting the International Winter Sports (Beijing) Expo is a solemn commitment made by Beijing to the international community when bidding for the 2022 Winter Olympics. The successful holding of the annual Winter Expo not only fulfills the promise of the Olympic bid, but also continues to assist in the preparations for the Winter Olympics, promotes the overall progress of sports in China, and leads the vigorous development of the winter sports industry in China. The 2021 Winter Expo is in the early stages of the Beijing 2022 Winter Olympics. While helping the Winter Olympics be held smoothly, it also helps solve the regional imbalance in the development of ice and snow sports in China and contributes to the construction of a "Healthy China".