On September 3, the 2021 International Winter Sports (Beijing) Expo (hereinafter referred to as the "Winter Expo") opened in Beijing. Cai Qi, member of the Political Bureau of the CPC Central Committee, Secretary of the Beijing Municipal Party Committee, and Chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, Deputy Secretary of the Beijing Municipal Party Committee, Mayor, and Executive Chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee Chen Jining, Deputy Secretary of the Beijing Municipal Party Committee Zhang Yankun and other leaders visited the exhibition hall. Thomas Bach, President of the International Olympic Committee, sent a congratulatory letter, and Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, delivered a video speech expressing congratulations on the convening of the Winter Expo.

Since the 2016 Winter Expo has been hosted by the Beijing Olympic City Development Promotion Association and International Data Group, and hosted by the Beijing Olympic City Development Promotion Center and Aiqi Exhibition Co., Ltd. After six years of exploration and development, the international influence and industrial penetration of this event have continued to increase.

"Achieving docking with international winter sports resources and promoting the development of China's ice and snow industry" is the purpose that the Winter Expo has always adhered to for six years. This Winter Expo once again gathers global ice and snow elites and high-quality ice and snow resources, increases efforts to promote winter sports, deeply explores new opportunities for the development of the ice and snow industry, and provides all-round assistance for the upcoming 2022 Beijing Winter Olympics. The exhibition area of this Winter Expo is nearly 20,000 square meters, including 8 major exhibition areas and 12 categories of display content. At the same time, more than 20 forums and supporting activities were held, inviting Italy as the guest country to give full play to its ice and snow advantages as a strong winter sports country and promote International ice and snow exchanges have been upgraded again. The conference attracted a total of 500+ brands from more than 20 countries to participate in the exhibition, with more than 260 speakers and tens of thousands of representatives from professional institutions attending the conference. The "ice and snow charm" was fully released through the four major sections of exhibition displays, theme forums, industry docking, and special activities, and perfectly interpreted the theme of "ice and snow power".

The 2021 Winter Expo will continue to be merged and held concurrently with the 2021 China International Fair for Trade in Services. With the help of the important platform of the Fair, it will present an ice and snow industry event with high degree of internationalization, strong professional authority, and deep public participation for the world. event.

Beijing City leaders inspect exhibition venues

On September 3, Cai Qi, member of the Political Bureau of the CPC Central Committee, Secretary of the Beijing Municipal Party Committee, and Chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, Deputy Secretary of the Beijing Municipal Party Committee and Mayor, Executive Chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee Chen Jining, Deputy Secretary of the Beijing Municipal Party Committee Zhang Yankun and other leaders came to the site of the 2021 Winter Expo and inspected the booths of the Beijing 2022 Winter Olympics Organizing Committee, the Chinese Olympic Committee, and the Italian National Pavilion. I fully affirmed the preparations for this Winter Expo.

The opening ceremony and main forum read out Bach's congratulatory letter and broadcast Samaranch's speech

On the morning of September 3, the opening ceremony and main forum of the 2021 International Winter Sports (Beijing) Expo were held. Liu Jingmin, executive vice president of the Beijing Olympic City Development Promotion Association, presided over the opening ceremony and main forum. Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, delivered a speech.

A congratulatory letter from Thomas Bach, President of the International Olympic Committee, was read out at the scene. Bach expressed congratulations and thanks to the organizers in his congratulatory letter and wished the 2021 Winter Expo a complete success. He said that this Winter Expo brings together the winter sports industry and marks another important step for China to continue to write a new chapter in its great sports history. In a few months, Beijing will open a new chapter in the history of world sports and become the first city to host the Summer Olympics and Winter Olympics. Guided by the spirit of peace, unity and friendship, the Beijing 2022 Winter Olympics will become an opportunity to unite the world. The entire Olympic family is looking forward to this global celebration of human diversity and unity.

A video speech by Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, was broadcast on the spot. Samaranch said in his speech that in the face of the COVID-19 epidemic that ravaged the world, the Beijing Winter Olympics Organizing Committee overcame many difficulties and successfully completed various preliminary preparations. The legacy and sustainability work of the Beijing Olympics have achieved remarkable results, and the renovation of Beijing Shougang Park is a living example. The Olympics not only promoted Beijing's infrastructure construction and significantly improved economic development and people's living standards, but also drove 300 million Chinese people to participate in ice and snow sports. These are all very success stories. I believe that the Beijing Winter Olympics Organizing Committee will do a very good job and that Beijing will successfully host a wonderful Winter Olympics.

Han Zirong, full-time vice chairman and secretary-general of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, pointed out in his speech that this Winter Expo will continue the theme of "Ice and Snow Power" and incorporate it into the CIFTIS Sports Services Special Exhibition. On the more open and higher-level platform, the CIFTIS will surely burst into greater vitality. It is hoped that all sectors of society will take the opportunity to jointly welcome the Winter Olympics, gather at the Winter Expo as a platform, and take common development as the theme, carry out in-depth exchanges and cooperation, promote the popularization of winter sports, and contribute to the win-win development of the global ice and snow industry. Italian Deputy Minister of Foreign Affairs and International Cooperation Malio, President of the International Ski Federation John Eliasch, member of the International Olympic Committee, President of the International Snowmobile Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee Ivo Ferriani, President of the International Skating Federation Jan Dicma, President of the World Curling Federation and Coordinator of the Beijing 2022 Winter Olympics Kate Kesnes, President of the International Biathlon Federation Ole Darling, member of the International Olympic Committee, Carl Stoss, President of the Austrian National Olympic Committee, Guente Pratt, Governor of the Austrian State of Tyrol, Tong Ford, Czech Ambassador to China, Head of the Beijing Representative Office of the Commercial Office of the Austrian Embassy in China and Commercial Counselor of the Austrian Embassy in China Bai Minghao, Deputy Secretary and Mayor of Jilin Province, Wang Lu, Deputy Mayor of Yulin City, Shaanxi Province, Yang Xiangxi, Secretary of the Party Working Committee and Director of the Management Committee of Changbai Mountain Conservation and Development Zone, Jilin Province, delivered speeches on site or delivered online speeches.

At the main forum, the guests held a wonderful round-table dialogue around the theme of "With the blessing of the Winter Olympics, the ice and snow industry will usher in a 'breaking circle' moment" to discuss in depth how to seize the opportunity of the Winter Olympics, effectively promote the influence of the ice and snow industry to break the circle, and explore a new path for breakthrough development of the ice and snow industry. Zhang Li, vice president of Asia Data Group, shared the latest data and core insights from the "2021 China Ice and Snow Industry Development Research Report" on-site. Xu Yuchang, Chairman and President of China Economic Information Society, released the "2021 China Ice and Snow Tourism Index" and interpreted the trend changes behind the data.

Italy is the guest country of honor at the 2021 Winter Expo

The 2021 Winter Expo invites Italy, a powerful winter sports country, as the guest country. At the end of last year, the Winter Expo signed a strategic cooperation agreement with Italy to strengthen cooperation in winter sports-related industries between China and Italy. Italy's becoming the guest country of this Winter Expo is also one of the cooperation contents. After the 2022 Beijing Winter Olympics in China, the Italian cities of Milan and Cortina D'Ampezzo will relay to host the next 2026 Winter Olympics. This will be the third time that Italy has hosted the Winter Olympics. Italy has not only accumulated experience in hosting major sports events, but also cultivated a relatively complete ice and snow industry. The overall theme of the Italian national booth at this Winter Expo is "Intention in the Mountains" and covers an area of nearly 500 square meters, including 22 booths composed of the Italian National Tourism Administration, the Veneto Region and 20 Italian companies.

In addition to the main forum, the 2021 Winter Expo will also hold parallel forums and special activities from September 3 to 5, including the Olympic City Development Forum, the Sports Science and Technology Innovation and Entrepreneurship Competition, the Youth Ice and Snow Popularization Forum, the Ice and Snow Trend Trend Forum, and the Ice and Snow Tourism Development Forum, the Ice and Snow Education Forum, the Snow Resort Operation Management Forum, the venue design and construction forum, the ice and snow marketing forum, and the Science and Technology Winter Olympics Forum.

This Winter Expo will also hold a special promotion meeting for "Ski Paradise, the Capital of Rime-Northern Jiangcheng, Jilin City", a promotion meeting in Italy, a GISS Falling in Love with Snow 2021 Strategy Launch Conference, and a special promotion event such as the selection event.

Deepening international integration and panoramic display of the forefront of the global ice and snow industry

In the Beijing 2022 Winter Olympics Organizing Committee exhibition area, audiences can intuitively understand the preparatory results of venue construction, event operation and other preparatory results through digital methods such as large screens and touch screens. The strong Winter Olympics atmosphere has greatly enhanced the audience's sense of expectation. The Chinese Olympic Committee's booth has the theme of "From Tokyo to Beijing", showing the Chinese national team's preparations for the Winter Olympics. The appearance of Olympic champion Zhang Dan and her small team members pushed the atmosphere to a climax. After a beautiful and smooth figure skating performance, they interacted enthusiastically with the audience. Zhang Dan also patiently answered everyone's questions about skating skills and explained the interesting knowledge behind figure skating events and shared their own skating stories to let more people understand and get closer to winter sports. A series of scientific and technological achievements such as artificial intelligence autonomous interview robots and motion capture systems for Winter Olympics events at the Yanqing booth are refreshing; the interactive form of the Winter Olympics blessing stamps at the Shijingshan booth allows the audience to express their expectations for this event; Shougang, as Beijing's official urban renewal service partner for the 2022 Winter Olympics and Winter Paralympics, fully reflects the combination of the Olympic Movement and urban development, the reuse of industrial heritage and the rejuvenation of industrial zones.

"Internationalization" is one of the three highlights of the Winter Expo. This conference further strengthened the integration of global ice and snow resources, with international participation accounting for more than 60%. As the guest country of the 2021 Winter Expo, Italy brought more than 20 institutions and enterprises to appear in the form of a national exhibition group, displaying rich content such as winter sports equipment, ice and snow technical equipment, and winter tourism resources. Italy has complete winter sports infrastructure and a long tradition of ice and snow sports. It is a well-known ice and snow power. The experience of hosting the 1956 Cortina Dampezzo Winter Olympics and the 2006 Turin Winter Olympics has also accumulated valuable Olympic heritage and experience in large-scale events. The 2026 Winter Olympics will be held again in Milan and Cortina d'Ampezzo, Italy. With the Olympic Games as a link, China and Italy will deeply share the experience and assets of the Winter Olympics to achieve better linkage and inheritance; with the Winter Expo As a platform, the prospects for exchanges and cooperation between China and Italy in the ice and snow industry will be broader.

In addition, Austria, Japan, the Czech Republic, Finland, Germany, Belarus and other countries have comprehensively displayed their service trade image and ice and snow resource advantages around industrial services, sports facilities, equipment manufacturing, ice and snow culture, ice and snow tourism, etc.

Over the past six years, the Winter Expo has continued to provide a better display platform for China's ice and snow power and promote the development of China's ice and snow economy. At this conference, exhibition groups from Jilin, Heilongjiang, Changbai Mountain, Yulin, Altay and other regions fully demonstrated the results of ice and snow economic development in various places. At the Changbai Mountain booth, the booth with a bridge-type slide design as the main body is refreshing. The large LED screen moves the dynamic "Tianchi" to the exhibition site, allowing the audience to appreciate the first-class ice and snow tourism and ice and snow sports resources; the Altay exhibition area's characteristic ethnic song and dance performances and fur skiing displays attracted a large number of visitors to stop. The scene not only demonstrated Altay's long tradition of ice and snow sports, but also demonstrated its important progress in building a core area for ice and snow tourism economic development.

Many well-known companies at home and abroad use rich media and multi-form exhibitions to allow audiences to directly hit the forefront of the world's ice and snow industry at close range and feel the vitality of the ice and snow economy. TechnoAlpin exhibited special models for ice and snow equipment for large-scale ice and snow events. The real snowfall scenes created on site allowed the audience to cross the snowy country in one second; the AST Esther booth presented an international standard ice surface built in 48 hours, with hard-core technical strength. It is fully demonstrated, and its rich forms of ice experience and ice performances are also well received by the audience; TRUE Sports, a century-old sports equipment brand, showcases the latest ice hockey equipment and perfectly interprets the strict manufacturing process. In addition, well-known brands including Doppelmayr Dobermaya, Wintersteiger, HEAD, Snow51, Ouyue Ice and Snow, Sunac Ice and Snow Sports, etc. all demonstrated their latest explorations and achievements on the spot.

In the intelligent era, the concept of using technology to empower innovation in the ice and snow industry has been widely recognized by the industry. This Winter Expo also brings together the most cutting-edge ice and snow technology and the most fruitful innovation results to explore more possibilities for the development of the ice and snow industry with the support of science and technology. In the ice and snow technology exhibition area, smart venues, ice and snow black technology, event broadcasting technology, ice and snow wearable devices, etc. fully release the imagination of ice and snow technology. In the indoor ice and snow technology exhibition area, the audience felt the charm of indoor ski resorts up close and experienced the fun of technology to enhance the ice and snow sports experience.

Interactive experience upgrade and diversified supporting activities ignite enthusiasm for ice and snow

The 2021 Winter Expo has opened diversified supporting activities from two dimensions: promoting the ice and snow industry and popularizing winter sports culture. Activities such as the Ice and Snow Fashion Show and the Ice and Snow Procurement Festival provide a display platform and business opportunities for exhibitors, and also open a window for the public to understand the dynamics of the ice and snow industry. In the special public stage area at the Winter Expo site, participating companies can efficiently promote and promote new products through new product promotion and achievement release to get closer to consumers. A series of activities such as competitions and selections held during the same period will promote high-quality ice and snow companies to accelerate their exit from the circle, gain more industry attention, and attract more high-quality resources.

In response to the call to "drive 300 million people to participate in ice and snow sports", this Winter Expo created a participatory ice and snow entertainment feast for the audience with rich theme activities and innovative interactive experiences. The Ice and Snow Outdoor Equipment Procurement Festival brings trendy and cool product experiences and attractive shopping benefits to the majority of ice and snow lovers; the Ice and Snow Outdoor Fashion Show uses trendy designs and wonderful catwalk interpretations to feast the audience's eyes; Rich projects such as real ice shows, parent-child interactions, ice experiences, and VR skiing bring everyone unique interactive interests. These activities are of great significance in stimulating public enthusiasm for winter sports and popularizing winter sports concepts.

High-quality resources gather to drive high-quality development of the ice and snow economy

Gathering high-quality resources of the global ice and snow industry and creating a stage for release and display, as well as a platform for communication and docking for international ice and snow organizations and enterprises is the consistent concept of the Winter Expo. On the one hand, looking around the world, the conference continues to strengthen its connection and interaction with international ice and snow powers, introduce foreign advanced ice and snow concepts and technologies, drive the development of ice and snow economies in our country's provinces, cities, and accelerate its integration into the new development pattern of domestic and international dual cycles that promote each other. On the other hand, the conference also continued to organize a series of activities such as industrial research, industry selection, and innovation and entrepreneurship competitions to implement industrial docking and explore more opportunities in exchanges and integration. The "2021 China Ice and Snow Industry Research Report" provides intellectual support for the formulation of policies related to the national ice and snow industry, and provides effective reference for the development of ice and snow institutions and enterprises; the selection of "2021 International Winter Sports Leading Brands" sets the top 10 ski resorts and annual hot Winter Tourism Destination and International Innovation and Entrepreneurship Brand Award provide opportunities for outstanding brands and high-quality projects in the global ice and snow field to emerge; The "Sports Science and Technology Innovation and Entrepreneurship Competition" will explore ice and snow innovation projects around the world and explore effective paths for the integration of the Internet, mobile Internet and the ice and snow industry.

In order to further gather high-quality resources at home and abroad, this Winter Expo uses modern information technology to build the Winter Expo on Cloud, introduces internationally renowned brands to settle in, attracts high-quality buyers at home and abroad to participate, and carries out "cloud exhibitions" in conjunction with the online Winter Expo platform."," cloud docking "," cloud negotiation "," cloud signing "and other regular online docking work throughout the year will promote the signing and implementation of key ice and snow industry projects in 2021.

Relying on six years of accumulation and precipitation, this Winter Expo promotes global ice and snow industry exchanges with a higher pattern, broader vision, and more diversified forms, establishing a domestic and international dual cycle for the promotion of winter sports and ice and snow industry in my country. The development pattern provides strong support. In the final sprint stage of the 2022 Winter Olympics, the Winter Expo will also play a window role and connection attribute to gather global ice and snow power to comprehensively assist the perfect hosting of the Winter Olympics, allowing more people to approach ice and snow, understand ice and snow, and let The great goal of "300 million people participating in ice and snow sports" has been successfully achieved.