Conference site (Photo: Feng Ganyong)

In 2016, China City Newspaper undertook the Urban Brand Evaluation Project, a sub-project of the national major economic special "Brand Value Improvement Project". With the support of the Ministry of Finance, the State Administration for Market Supervision and other ministries, it successfully developed 6 national standards and 1 International standards, based on these standards and data from the National Bureau of Statistics, the urban brand index has been released for many consecutive years, providing decision-making reference for cities across the country and has been widely praised. This forum aims to consolidate the above achievements and promote the city to move in the direction of standardization, branding and high-quality development.

Qi Xuchun delivered a speech (Photo: Feng Ganyong)

Qi Xuchun, Vice Chairman of the 12th National Committee of the Chinese People's Political Consultative Conference, attended the forum and delivered a speech. Qi Xuchun pointed out that creating brand cities and conducting third-party evaluations are urban development strategies that have formed a global consensus. Urban brand evaluation and construction are conducive to the city finding the right location, leveraging its comparative advantages and attracting relevant resources; building consensus and stimulating citizens 'sense of honor and creativity; and also conducive to the appreciation of urban asset premiums. Qi Xuchun hopes that all cities can take this conference as an opportunity to work together, encourage and promote together, shoulder the important responsibility of innovative development of urban brands, contribute to promoting high-quality development, and inject vitality into Chinese-style modernization. Urban brands are the epitome of national brands. Multiple urban brands gather into a national image. We hope that each city will strive for its own beauty, and share the beauty of beauty.

Zhang Jianxing delivered a speech (Photo: Feng Ganyong)

Zhang Jianxing, chairman of the China Newspaper Association, emphasized in his speech that urban brand building is a systematic project, and standardization plays an important supporting and leading role in urban brand creation. Zhang Jianxing pointed out that since the release of the national standard for "Brand Evaluation Cities", my country's urban brand work has gone through more than six years. China's city newspapers have continued to carry out hierarchical evaluations of cities at all levels across the country to support cities in optimizing their image, improving quality, and polishing their brands. Actively create a good environment for brand development, make the leading role of standardization into urban brand building more prominent, and provide strong support for high-quality development of cities. He said that entering a new stage of development, implementing new development concepts, and building a new development pattern are bringing new valuable opportunities to urban brand building. We must give full play to the leading role of brand building, tell the story of urban brand building, and display the results of urban brand building., to satisfy the people's desire and pursuit for a better life.

Liu Jingjun's keynote speech (Photo: Feng Ganyong)

In the keynote report, Liu Jingjun, chairman of the Advisory Group of the Brand Evaluation Technical Committee of the International Organization for Standardization and chairman of the China Brand Building Promotion Association, pointed out that since the country put forward the important instructions of "Three Transformations" in 2014, China has attached great importance to brand building and in 2021 Further emphasize the importance of strengthening brand power. "In China, a brand value evaluation mechanism with Chinese characteristics has been basically established," Liu Pingjun said."At present, China has promulgated 41 national standards for brand evaluation and 27 group standards. Our national standard system for brand evaluation has been basically established." While establishing a brand value mechanism with Chinese characteristics, China has been contributing to global brand building. In addition, he provided several suggestions on brand building in tourist cities.

Yang Zhiming's keynote speech (Photo: Feng Ganyong)

Yang Zhiming, a special researcher at the Counselor Office of the State Council and president of the Chinese Labor Association, delivered a keynote speech titled "Digital Intelligence Empowers High-Quality Development of Urban Brands." Yang Zhiming pointed out that the era of "good wine is not afraid of deep alleys" has generally passed. Good urban brands are empowered by digital intelligence, and their innovation, influence, and communication power will be greatly enhanced. Digital intelligence empowers urban brand development requires courage to innovate concepts. To accelerate the development of digital and intelligent urban brands, we must accelerate mechanism innovation to stimulate the vitality of the digital economy; accelerate technological innovation to empower digital and intelligent; accelerate industrial integration and innovation in smart scenarios; and accelerate talent innovation in the digital economy.

Zhang Gang's keynote speech (Photo: Feng Ganyong)

Zhang Gang, Vice Chairman of the National Committee of Basic Industrial Experts and Deputy Director of the China Committee of Standardization Experts, delivered a keynote speech titled "Standardization: The Engine for the Development of New Quality Productivity". Zhang Gang pointed out that standards originate from "new" and are based on "quality". They are an indispensable and important link for the integrated development of "new" and "quality" and the cultivation of advanced productive forces. Leading the development of new productive forces with high standards is an inevitable choice for urban managers and builders. In promoting the integration of industry and city, standardization will be regarded as an important component of the urban development strategy, deeply integrated into the industrial chain innovation chain, explored best practices for the development of new quality productivity, used standardization to support industrial value creation, and helped improve urban quality, which will fully release Greater benefits from urban brand building.

Launching ceremony of the "Brand Strengthening Market Plan"(Photo: Feng Ganyong)

The launching ceremony of the "Brand Strengthening City Plan" and the establishment ceremony of the tourism city brand cluster were held at the forum, and the six national standards developed by China City News were promoted and implemented on-site. The forum also released on site 10 books and research results including the 2024 National Urban Brand Index and "100 Cases of Strong Brands".

Establishment ceremony of tourism city brand cluster (Photo: Feng Ganyong)

Du Yingzi, leader of the China Urban Brand Evaluation Project Team and editor-in-chief of the China Urban Newspaper, released the 2024 National Urban Brand Index, which has received widespread attention and high praise from all walks of life.

Du Yingzi releases index (Photo: Feng Ganyong)

During the entrepreneur's speech session, Li Yaoqiang, Secretary of the Party Committee and Chairman of China Salt Industry Group Co., Ltd., reviewed the history of China Salt Industry Group's brand building and introduced China Salt Industry Group's thinking and practice in promoting low sodium salt and serving people's health. In order to more fully meet the people's needs for low sodium salt, China Salt Industry Group launched a low sodium salt doubling plan this year. In the future, it is hoped that low-sodium salt will appear on the tables of more cities and more families, so that healthy, low-sodium and green medium salt brands and urban brands complement each other, and more low-sodium cities will emerge to jointly contribute to healthy and beautiful modern cities. Contribute to construction.

Li Yaoqiang delivered a speech (Photo: Feng Ganyong)

In his speech, Tian Jie, an expert from the United Nations International Alliance of Strategists and director of the Beijing Qiaomengyuan Scientific and Technological Achievements Transformation Center, used examples and data to thoroughly analyze the pain points and difficulties that have existed in attracting investment and intelligence over the years, and pointed out that the work of attracting investment and intelligence in the new era must be innovative and transformed, actively introduce high-end talents, technologies, projects, and funds overseas, achieve accurate and effective docking with various places, and promote the implementation and transformation of scientific and technological achievements. In this way, we can solve the problem of foreign countries "stuck neck" in our country's technology and the problem of talent recruitment.

Tian Jie was interviewed on site (Photo: Feng Ganyong)

In addition, Tian Jie shared the future work plan of the Beijing Qiaomengyuan Scientific and Technological Achievements Transformation Center. In the city brand promotion process, Xu Li, member of the Standing Committee of the Luzhou Municipal Party Committee and Minister of the Propaganda Department of Sichuan Province, made a wonderful promotion and introduced the unique charm of Luzhou as a national historical and cultural city and an important node city; Niu Gang, deputy mayor of Luoyang City, Henan Province, gave the title of "Planning and Layout of the tuyere Industry and Focusing on Building a Trillion-dollar Luoyang", which vividly demonstrated Luoyang as a national regional central city. The charm and potential of advantageous industries.

Group photo of the guests attending the meeting (Photo: Feng Ganyong)

In addition, Zhongmu County of Zhengzhou City, Henan Province, Quzhou City of Zhejiang Province, and Yichang City of Hubei Province respectively made special promotions for urban brands, demonstrating the unique highlights and development achievements of their respective cities. (China City News reporter Sun Xuefei and Xing Can)