In order to coordinate epidemic prevention and control and consumption promotion, promote the accelerated and orderly recovery of cultural and tourism consumption, release the potential of cultural and tourism consumption, and create an atmosphere for cultural and tourism consumption, on the evening of August 16, the Beijing Municipal Culture and Tourism Bureau and Beijing City Commerce Bureau, The "Taste of Beijing·Damei Fangshan-Micro Vacation and Fun Beijing Suburb Series Activities and Beijing Outdoor Life Festival" co-sponsored by the Beijing Municipal Bureau of Commerce and the People's Government of Fangshan District of Beijing City was successfully held at the first Outlets.

△ On-site release ceremony

Beijing City Culture and Tourism Bureau, Beijing City Commerce Bureau, Fangshan District People's Government, Beijing City Tourism Industry Association and representatives of cultural tourism formats such as campsites, exotic hotels and restaurants, scenic spots, wineries, tourist representatives and relevant news media participated.

△ Zhang Jing, Director of the Resource Development Division of the Beijing City Culture and Tourism Bureau
Released 10 "Walking in Beijing-A Wonderful and Enjoying Film Tour Themed Tour Routes"

In order to enhance citizens and tourists 'understanding of the history of Beijing's films and experience Beijing's ubiquitous film elements on the spot, the Municipal Culture and Tourism Bureau carefully planned to connect multiple film and television resource points in Beijing with surrounding Internet celebrity check-in spots and consumption scenes, and released 10 "Strolling in Beijing-A Wonderful Enjoy Film Tour Theme Tour Route", using art to link city fireworks and stimulate the consumption potential of cultural tourism.

△ The Municipal Bureau of Commerce released the "Top Ten Outdoor Lifestyles"

△ "Get close to nature and enjoy the suburbs of Beijing" Recommended camping sites in Beijing suburbs

△ List of exotic hotels/restaurants

The Beijing Outdoor Life Festival is an event jointly created by the Municipal Culture and Tourism Bureau and the Municipal Commerce Bureau. It is an exploratory measure to meet the summer outdoor leisure and vacation consumption needs of citizens and tourists, improve the quality of life, and promote healthy living habits. This event integrates the upstream and downstream of outdoor life The industrial chain fully displays the new fashion of Beijing's outdoor life. The Municipal Commerce Bureau released the "Top Ten Outdoor Lifestyles" to showcase new equipment and new ways of outdoor life. The Beijing City Tourism Industry Association has released the first batch of "Get close to nature and enjoy the suburbs of Beijing" camping sites in the suburbs of Beijing, recommending safe and wild RV camps, tent camps and youth camps in the suburbs of Beijing. In addition, the Beijing City Tourism Industry Association has also released a list of "Exotic Hotels" and "Exotic Restaurants" in Beijing, encouraging citizens to go out of their homes and stay away from Beijing, and enjoy the exotic customs while enjoying consumption.

△ Fangshan released 10 high-quality tourist routes "Damei Fangshan is Very Wonderful"

Fangshan District has released 10 "Damei Fangshan Very Wonderful" boutique tourist routes, 10 "Night Capital City" Fangshan check-in spots, and Fangshan wine producing areas and wineries and other types of tourism products, comprehensively linking and activating Fangshan natural scenic spots, boutique B & Bs, agricultural picking, specialty food, wine manor and fashion shopping and other special destinations, showing new highlights of Fangshan tourism and unlocking new ways to play Fangshan micro-vacations.

△ On-site promotion of "Beijing Micro Vacation" sub-brand "Beijing Color Tour·Weekend Experts"

Cultural tourism consumption focuses on the cooperation of government and enterprises. BTG Huike owns "First Guest First Enjoy". BTG Huike has launched the "Beijing Micro Vacation" sub-brand "Jingcai Tour·Weekend Expert", which has embedded cultural performances, parent-child plays, barbecues and other content in boutique B & Bs and resorts in the suburbs of Beijing to enrich the playability of accommodation in the suburbs of Beijing. Sex and fun, holding sun-never-set camping music festivals, mountain folk festivals, pajama cinemas, coffee baking experiences, wilderness fitness, pet parties and other activities. At the event site, the first brigade Huike linked the wonderful activities of "Weekend Experts" at the Beijing Suburb B & Bs through linkage, bringing fresh ways to stay in the Beijing Suburb to the on-site guests and tourists who pioneered Ole, and stimulating their enthusiasm for travel.

△ Event site exhibition area

The event also displayed products related to cultural and tourism merchants, food from "Beijing Gifts", Giant, Sanfu, Decathlon, Wanda Tendong Factory, Green Space Colorful City bigoffs, Zhoukoudian Peking Man Site, Yunju Temple, Shihuadong, and Fangshan Wine Center, etc.

The relevant person in charge of the Municipal Culture and Tourism Bureau said that this event is the second stop of this year's urban linkage "Micro Vacations Fun Beijing Suburbs" series of activities. It focuses on the deep integration of cultural and tourism merchants. It is a continuous deepening of the urban linkage mechanism and an important part of cultivating and building Beijing's micro-vacation brand. It is a concrete measure to cultivate and build an international consumption center city to further unleash the potential of cultural and tourism consumption.

The relevant person in charge of Fangshan District said that Fangshan is a "rich mine" of the capital's history and culture, and has always enjoyed the reputation of "three sources" of "the source of people","the source of the city" and "the source of the capital". Fangshan District will continue to deeply implement the integrated development strategy of culture and tourism, accelerate the formation of an international tourism boutique route in the southwest of the capital of "historical culture + geological relics + natural scenery + international fashion elements", actively promote cultural tourism consumption, expand new fields and new space for cultural tourism development, and demonstrate Fangshan's achievements in cultivating and building an international consumption center city.

△ Event site

△ Event Live band performance

Since the launch of the first series of city-city linked cultural tourism activities to promote consumption, the Municipal Culture and Tourism Bureau has focused on the summer peak season and made every effort to promote consumption. In 2022, Beijing City's series of activities to promote consumption and micro-vacations in the suburbs of Beijing will adhere to departmental linkage, urban areas with the same frequency, government and enterprises working together, and synchronization of sectors, and carry out "Summer Consumption Yanqing","Wine Tasting in Fangshan" and "Leisure Miyun" activities, launch activities such as Beijing's 10 micro-vacation destinations, focus on promoting the comprehensive recovery of the cultural tourism market, actively planning new layouts, expanding new business formats, and creating new demands.