From September 2 to 7, the 2021 International Winter Sports (Beijing) Expo will be held in Beijing. This Winter Expo continues the theme of "Ice and Snow Power" and aims to "realize docking with international winter sports resources and stimulate the development of China's ice and snow industry." Through more than 20 themed forums, colorful exhibitions and displays, diversified and open industrial docking, etc. The event attracted more than 500 domestic and foreign brands to participate in the exhibition, and nearly 24,000 representatives of professional institutions attended the conference for negotiations. At the theme forum event from September 3 to 5, all guests held a dialogue on important issues related to the development of the ice and snow industry, and jointly discussed the future prospects and development direction of the ice and snow industry in depth based on the characteristics of various fields and industries.

Opening Ceremony and Main Forum Site of the 2021 International Winter Sports (Beijing) Expo

On the morning of September 3, the opening ceremony and main forum of the International Winter Sports (Beijing) Expo kicked off at the No. 3 Blast Furnace of Shougang Park. The opening ceremony and main forum were presided over by Liu Jingmin, executive vice president of the Beijing Olympic City Development Promotion Association. Han Zirong, secretary-general of the Beijing Winter Olympics Organizing Committee, attended the scene and delivered an important speech. Thomas Bach, President of the International Olympic Committee, sent a congratulatory letter, wishing this Winter Expo a complete success. Juan Antonio Samaranch, member of the International Olympic Committee and Chairman of the Beijing 2022 Winter Olympics Coordination Committee, Mario, Deputy Minister of Foreign Affairs and International Cooperation of Italy, John Eliasch, President of the International Ski Federation, Ivo Feriani, member of the International Olympic Committee, Chairman of the International Snowmobile Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee, Jan Dicma, President of the International Skating Federation, President of the World Curling Federation, International guests such as Kate Kesnes, member of the Beijing 2022 Winter Olympics Coordination Committee, Karl Stoss, member of the International Olympic Committee and President of the Austrian National Olympic Committee, delivered wonderful keynote speeches via video. Subsequently, a number of guests from home and abroad held a round-table dialogue on the theme of "With the blessing of the Winter Olympics, the ice and snow industry will usher in a 'breaking circle' moment" to discuss how to use the Beijing 2022 Winter Olympics as an opportunity to promote ice and snow industry transformation and upgrading.

Opening Ceremony and Main Forum of 2021 International Winter Sports (Beijing) Expo-Roundtable Dialogue Site

The first half of the main forum ended in a heated discussion among the guests on the transformation and upgrading of the ice and snow industry. In the second half, the guests focused on specific problems in the development of the ice and snow industry and gave solutions one by one. Foreign government officials, envoys stationed in China, and leaders of relevant departments in some domestic provinces and cities delivered wonderful keynote speeches on topics such as preparations for the Winter Olympics, winter sports, and regional ice and snow industry development.

From the afternoon of the 3rd to the 5th, special promotion meetings and multiple parallel forum activities were also gradually carried out. In a series of parallel forums, domestic and foreign leaders, experts, representatives of winter sports companies and other guests exchanged and discussed important topics such as Olympic city development, sports technology innovation and entrepreneurship, ice and snow tourism development, ski resort operation and management, venue design and construction.

Olympic City Development Forum Site

While bringing exciting events to the world, the Olympic Games have also left a rich legacy for the host city. How to achieve the sustainable use of the Olympic heritage is an important issue in the development of Olympic cities. Xu Zhijun, deputy secretary-general of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, pointed out that we have formulated and implemented the Beijing Winter Olympics Heritage Strategic Plan, covering seven aspects: sports, economy, society, culture, environment, urban development and regional development. Efforts have been made in 35 areas to leave valuable wealth for the host city and achieve a win-win situation between the Olympic Movement and urban development. At the "Olympic Cities Development Forum", Guente Pratt, Governor of Tyrol, Austria, Youhana Vatiai, Mayor of Helsinki, Finland, Pekka Timonen, Mayor of Lahti, Finland, and Hebei, Deputy Mayor Yan Liyan of Zhangjiakou City, combined with local development experience as an Olympic city, delivered keynote speeches focusing on topics such as Winter Olympics opportunities, Olympic heritage inheritance, and sustainable development in the post-Winter Olympics period. Provide suggestions and suggestions for the inheritance of the Beijing Winter Olympics and the Beijing Double Olympics and the development of Olympic cities during the post-Winter Olympics period. In the subsequent summit dialogue, many guests present held an in-depth dialogue around the theme of "Meet the Winter Olympics-Inheritance and Outlook" to jointly plan the long-term picture of the development of the Olympic city.

Technology Winter Olympics Forum

Open up a new future for development with technology, bring innovation to a new level, explore better solutions for future urban life for the world, and achieve the goal of human urban life that is friendly to people, friendly to the environment, friendly to industries, and friendly to communities. The theme forum of this Winter Expo has established a Science and Technology Winter Olympics Forum and a Sports Science and Technology Innovation and Entrepreneurship Competition. At the Science and Technology Winter Olympics Forum, business representatives from many technical fields such as 5G communications, data information, and smart interaction shared advanced ice and snow technology and industry solutions, exchanged cutting-edge technical concepts and innovative ideas, and contributed to the scientific and technological innovation of the 2022 Winter Olympics. Contribution industry wisdom. At the Sports Science and Technology Innovation and Entrepreneurship Competition, excellent innovation and entrepreneurship projects such as sports ice and snow, sports technology, sports culture, sports tourism, sports rehabilitation, and sports equipment AR/VR/MR sports vision were intensively displayed, exchanged and docked. Advanced enterprises and scientific and technological elites from different fields demonstrated the innovative power and industrial value of ice and snow technology, and painted a blueprint for technology to help build a smart Olympics.

Venue Design and Construction Forum

As the 2022 Beijing Winter Olympics approaches, people's enthusiasm for participating in ice and snow sports is high, and the number of ski resorts and ice and snow venues in my country has also increased year by year. This ski resort operation and management forum brought together industry elites from home and abroad. In their keynote speeches, they shared cutting-edge management technologies and management concepts in digital ski resort management models, automated snow-making systems, and customer service management. At the venue design and construction forum, in response to the hot spots and difficulties in the ice and snow sports venue industry, the guests shared cases such as "mobile ice rink" solutions and "smart building spaces" to jointly explore solutions for future venue design and construction.

Youth Ice and Snow Popularization Forum

In the process of "driving 300 million people to participate in ice and snow sports", young people are the main participants and the top priority in achieving the goal. The "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" points out that it is necessary to extensively carry out youth ice and snow sports, hold youth ice and snow events, and develop campus ice and snow sports. At the Youth Ice and Snow Popularization Forum on September 4, guests discussed development strategies and discussed transformation strategies around topics such as the development of youth ice and snow sports, the integration of ice and snow sports and camp education, and the cultivation of youth ice and snow talents.

Ice and Snow Education Forum Site

The stable development of the ice and snow industry is inseparable from the support of education. At present, my country's ice and snow talents are "booming", but there is a problem of serious mismatch between supply and demand. Educational shortcomings limit the development of the industry. At the "Ice and Snow Education Forum" on September 5, experts and scholars, well-known corporate executives and industry elites, focused on the topic of ice and snow education, and jointly discussed mass ice and snow education, the supply-side reform of ice and snow talents, and China's ice and snow under the cross-disciplinary background. Talent training system and other issues.

Ice and Snow Tourism Development Forum

The public's enthusiasm for participating in ice and snow sports has also driven the development of ice and snow tourism. At the Ice and Snow Tourism Development Forum on September 5, representatives of ice and snow powers from Italy, Austria, Finland, and Belarus, leaders of relevant departments of Xinjiang's Altay Prefecture, Changbai Mountain and Jilin City, Jilin Province, and outstanding brand representatives focused on the development status of ice and snow tourism at home and abroad, and discussed topics such as the development of ice and snow tourism resources, the supply of ice and snow tourism products, and the construction of ice and snow tourism destinations. Provide suggestions and suggestions to promote the high-quality development of ice and snow tourism, strive to achieve new breakthroughs, and demonstrate new achievements.

Ice and Snow Marketing Forum Site

In addition, a highlight of this theme forum event is to keep up with trends and open an ice and snow trend forum and an ice and snow marketing forum. At the Ice and Snow Trend Forum, many representatives of first-line ice and snow companies at home and abroad shared their thoughts on current ice and snow trend trends, product concepts and technology applications. At the Ice and Snow Marketing Forum, marketing experts and media guests from the ice and snow industry held dialogues on topics such as cultural integration issues, differentiated marketing, new media communication content innovation, joint marketing and cross-border marketing in ice and snow marketing to promote innovation in ice and snow marketing. Development, effectively activate brand vitality.

The three-day theme forum gathered big talents and shared wisdom, contributing significant strength to the development of the ice and snow industry and achieving fruitful results. The "2021 China Ice and Snow Industry Development Research Report" and the "2021 China Ice and Snow Tourism Index" were successfully released. Fuxing Tianxia Beijing Technology Co., Ltd. and Xinjiang Altai Tourism Development Group Co., Ltd. reached a strategic cooperation and held a signing ceremony; The China Middle School Students Sports Association, representatives of the event operating units, Yingying Sports and Schowell Sports, jointly signed a cooperation agreement on winter events for Chinese primary and secondary school students. Many parties have joined hands to build a trinity of competition, teaching and training for winter events for Chinese primary and secondary school students. The system platform promotes the implementation of the goal of "300 million people participating in ice and snow sports" and helps the 2022 Beijing Winter Olympics. After the forum ended, more cooperation was still in progress.

The 2021 International Winter Sports (Beijing) Expo is a grand event against the background of my country's proposal to "vigorously promote and popularize mass ice and snow sports, help build a 'healthy China', and strive to achieve the goal of' driving 300 million people to participate in ice and snow sports '." In addition to inviting professionals from all walks of life to participate, the conference also simultaneously broadcast live on the cloud platform to promote national participation. Nearly 20 themed forums summarized the current achievements of the ice and snow industry construction and related research institutes at home and abroad, exchanged new problems and new experiences encountered in the development of the ice and snow industry under the new situation, and further clarified the focus and direction of the next step of the ice and snow industry. The successful holding of this theme forum will play a positive role in promoting the development of my country's ice and snow industry and the preparations for the 2022 Beijing Winter Olympics.