Green Wei Lead:

The Winter Olympics coincides with the Spring Festival, so the Spring Festival of the Year of the Tiger has many more Winter Olympic elements."Bingdun", Gu Ailing, Wu Dajing... all hot words dominate the Spring Festival. Judging from tourism data during the Spring Festival, ice and snow tourism has also shown a wave of enthusiasm under the leadership of the Winter Olympics.

With the help of the Winter Olympics, is ice and snow tourism really hot? Green Uyghur Cultural Tourism believes that to make ice and snow tourism hot and turn "cold" resources into a hot economy, we must extend the complete ice and snow ecological chain by enriching new supply of tourism products. Therefore, Green Uyghur Cultural Tourism has proposed three major restrictions and six major product systems.

"In the future, ice and snow sports and ice and snow tourism will become a major choice for people's fashionable lifestyle in winter. "

Regional and place restrictions-Because of the word ice and snow tourism, ice and snow tourism requires very high resource endowments, so only northern China truly has large-scale ice and snow activities. In many southern cities, it never snows, and it is difficult to have outdoor ice and snow venues.

Play time limit-Even in northern China, there is a time limit for the snow season. Most of the Winter Olympics athletes are from Northeast China, precisely because Northeast China has unique advantages in ice and snow resources. In Beijing and Hebei, where the Winter Olympics will be held, the snow season is short. Ski resorts can only open from the end of November and early December, and will basically close at the end of February and early March of the following year.

The three major threshold restrictions-the threshold for ice and snow tourism still exists in terms of skill threshold, price threshold, time planning, etc. Ice and snow sports want to achieve success from entry to small scale. The cost is much higher than sports such as basketball, football, and volleyball. From skiing equipment to coaching, it requires a lot of money. The location of the ski resort is generally not close to the Urban area, and ice and snow sports enthusiasts need special time to drive there.

According to the survey of the "China Ice and Snow Tourism Development Report (2021)", the number of ice and snow tourists in my country decreased by approximately 130 million year-on-year in the 2019-2020 ice and snow season, and ice and snow tourism revenue lost approximately 240 billion yuan year-on-year. However, even under the impact of the epidemic, the total scale of my country's ice and snow industry will still reach 600 billion yuan in 2020, and the ice and snow economy has a strong growth momentum. At the same time, with the 2022 Beijing Winter Olympics, the development of ice and snow tourism in my country has entered the fast lane. It is estimated that by the 2021-2022 ice and snow season, the number of ice and snow tourists in my country will reach 340 million, and ice and snow tourism revenue will reach 680 billion yuan. The goal of "300 million people participating in ice and snow sports" will be exceeded. Ice and snow tourism is becoming a reality for the 2022 Beijing Winter Olympics. Tourism responsibility solemnly promised.

According to incomplete statistics from the research group of the China Tourism Academy: 157 large-scale investment large-scale asset-heavy ice and snow construction projects have been completed since 2018; from 2018 to 2020, the total investment scale of ice and snow tourism heavy asset projects has reached nearly 900 billion yuan; The total investment in new heavy asset projects in 2021 will be approximately 90 billion yuan.

A special survey on ice and snow tourism by the China Tourism Academy shows that 90.1% of the respondents have experienced ice and snow tourism in different forms. 63.3% have experienced ice and snow tourism once or twice every year, and 24.8% have experienced it 3 to 4 times. This shows that my country is moving from the ice and snow tourism experience stage to the rigid life demand stage of ice and snow tourism, and normalized repeated consumption is becoming the choice of more and more people.

The survey also showed that despite the impact of the COVID-19 epidemic, 71.7% of tourists will not change or even increase their ice and snow tourism consumption under the encouragement of the Beijing Winter Olympics, and 68.7% of tourists are very certain that they will be affected by the Beijing Winter Olympics to increase the number of ice and snow tourism. It can be said that the successful hosting of the Beijing Winter Olympics will stimulate a new wave of ice and snow tourism consumption in my country.

The "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" clearly states that by 2022, the overall development of ice and snow sports in my country will be more balanced, the popularity will be significantly increased, the number of participants will increase significantly, and the influence of ice and snow sports will be more extensive; The competitive level of ice and snow sports has been significantly improved. Participation in all events has been achieved at the 2022 Beijing Winter Olympics. The ice events have advanced to a higher level and breakthroughs have been made in snow events, achieving the best results in the history of my country's Winter Olympics participation; the ice and snow industry is booming and the industrial scale has been significantly expanded, the structure has been continuously optimized, and the industrial chain has become increasingly complete.

In the future, ice and snow tourism will develop in the directions of popularization, modernization, quality, industrial chain, standardization, globalization, and internationalization, mainly reflected in the "three new":

The first is "new scene of ice and snow consumption." Indoor ski resorts, dry ski resorts, ski simulators and air film ice rinks are currently the main new ice and snow consumption scenarios;

The second is "new business format of the ice and snow industry". As the 2022 Beijing Winter Olympics approaches, ice and snow tourism and vacation formats are becoming an emerging format on the basis of ice and snow tourism, which includes ice and snow sports, festivals and events. At the same time, ice and snow tourism-themed tourist resorts are also increasing.

The third is "new trends in the ice and snow industry." The increased demand for online scenarios and contactless consumption in the post-epidemic era has made the ice and snow industry more closely integrated with Internet big data, artificial intelligence and other technologies."Smart ice and snow services","smart ice and snow products" and "digital operation of ice and snow venues" have become a new trend in the development of the ice and snow industry.

Lvwei Cultural Tourism believes that to make ice and snow tourism hot and turn "cold" resources into a hot economy, we must enrich the new supply of tourism products, tap cultural connotations, enhance product innovation, and increase the construction of supporting facilities such as catering, accommodation and transportation to create a complete ice and snow ecological chain and ignite ice and snow tourism.

In this regard, Green Wei Cultural Travel has proposed six product systems, which have become the best weapon to promote the integration of ice and snow with sports, festivals, amusement and vacations.

01. Sightseeing ice and snow tourism products-ice and snow + sightseeing experience

1. Ice sculpture (exhibition)

Ice as raw material is divided into various forms such as decorative ice sculptures, wine-filled ice sculptures, wedding ice sculptures, ice sculptures, ice sculptures containers, ice sculptures bars, and festival ice sculptures according to specific needs. The more famous ones in China are the annual Harbin Ice Sculpture Festival and Ice Sculpture Competition.

2. Ice lantern (exhibition/conference)

Ice lanterns integrate ice sculpture art and light art, and are divided into indoor ice lantern exhibitions and outdoor ice lantern exhibitions.

3. Ice waterfall/ice hanging rime

Ice waterfalls are waterfalls that condense into beautiful natural scenes in the cold season; ice-hanging rime is a natural phenomenon similar to frost that can be seen in northern winter and is a beautiful ice and snow scenery.

4. Snow Sculpture (Exhibition)

Snow sculpture, also known as snow sculpture, is a three-dimensional plastic art created by carving snow blanks made of snow. Together with ice lanterns and ice sculptures, it is called ice and snow sculpture art.

02. Leisure and amusement ice and snow tourism products-ice and snow + leisure and entertainment

--Ice and Snow Playground

The ice and snow playground is a comprehensive ice and snow leisure place integrating sightseeing and entertainment. It is a relatively independent ice and snow tourism project. It contains a variety of entertainment venues, equipped with high-end entertainment facilities such as rock climbing, ski resorts, ice hockey rinks and snowmobile fields. It can be used as an attraction in itself and will have great appeal to the region and even the country. There are also some ski resorts that have earmarked an area to build children's amusement parks for parent-child families.

--Ice and snow amusement projects

1. Ice amusement events

Including skating, ice hockey, ice climbing, ice sledge, curling, ice sleigh, ice sail, ice monkey, ice cart (ice single-blade sled, ice go-kart, ice tank cart), etc.

2. Snow amusement projects

Including skiing, snowsurfing, snow sledding, horse-drawn sledding, dog sledding, snow rings, snowmobiles, snowmobiles, snowbiking, snowgo-karting, snow grocees, snowball fights, etc.

3. Other amusement projects

Ice and snow golf, snow CS, snow flying saucer, snow archery, snow motorcycle, snow horse riding, etc.

03. Festival ice and snow tourism products-ice and snow + cultural experience

Festival-type sports ice and snow tourism products refer to sports ice and snow tourism products that include specific festival factors in sports ice and snow tourism projects.

Festival factors include sports festivals, sports events with local characteristics (ethnic characteristics), mass sports competitions and other activities with sports ice and snow tourism characteristics, or special sports ice and snow tourism events that occur non-daily.

Such as Chongli International Ski Festival, Harbin International Ski Festival, Qiqihar Kanto Cultural Festival, Jilin Rime Festival, Changchun Jingyuetan International Ski Festival, etc.

Among them, folk traditional ice and snow tourism products refer to ice and snow sports products with strong national characteristics, reflecting a unique ice and snow culture, are the crystallization of long-term historical and cultural development, and are closely related to local customs, living habits, religious beliefs, etc.

--Events

Including professional events, fun events and repertoire performances.

Professional events refer to tourism products that organize spectators from various sports events to go to the competition venue to observe and participate in various festivals. Such as the Winter Olympics, Asian Winter Games, World Championships and other influential international competitions.

Ice and snow performing arts include ice and snow artistic performances, ice dance, ice gymnastics, ice model shows, ice and snow animal training, etc.

04. Holiday ice and snow tourism products-ice and snow + leisure vacation

The era of popularization of ice and snow tourism has arrived. Ice and snow leisure vacations have become a fashionable lifestyle and will eventually develop into people's habitual vacation consumption. It is necessary to break through the simple procedures of traditional skiing and design various projects such as viewing, leisure, and vacation., tailored to the needs of tourists, providing different leisure and vacation content for couples, families, teams, etc., and promoting more people to participate in consumption.

Ice and snow resort tourist areas: ice and snow resorts, ice and snow resorts, ice and snow towns, etc.

Ice and snow themed hotels: refer to resort hotels such as igloo hotels and snow country hotels with distinctive themes such as ice and snow, and Beiguo.

Ice and snow themed camps: refer to campsites on ice and snow, which are generally equipped with professional heating, heating, emergency care and other equipment.

Other themed hotels: Including hotels, hotels, and villas with themes such as hot springs, coastal resorts, and mountain vacations.

Yabuli Ice and Snow Resort

05. Sports ice and snow tourism products-ice and snow + sports

On September 5, 2018, the State Sports General Administration announced the "Implementation Outline of" Driving 300 Million People to Participate in Ice and Snow Sports "(2018-2022)", proposing to achieve the goal of "driving 300 Million People to Participate in Ice and Snow Sports" by 2022. The "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports" also made important arrangements, including supporting social forces to set up ice and snow sports training institutions, and supporting social forces to build unique ice and snow sports venues in accordance with relevant standards and requirements. At the same time, a number of complex ice and snow tourism bases and ice and snow sports centers will be built.

Sports ice and snow tourism products have become the focus of attention of major tourist destinations. The products will take the construction of ski venues and skating venues as an opportunity to use the venues to drive the development of tourism.

06. Research ice and snow tourism products-ice and snow + research education

Research and study ice and snow tourism products focus on ice and snow sports training, and are based on the construction of sports training centers, research bases, and ice and snow sports training bases, and organize a series of sports and tourism activities for young people.

Ice and snow sports research base/training center/training base