--Interview with Zhang Guihe, President of Beijing Stone Moving Co., Ltd.

On February 20, 2022, the Beijing Winter Olympics came to an end. As a freight support service provider for the 2022 Beijing Winter Olympics, Stone Moving completed all freight support tasks safely and on time, and won unanimous praise from relevant departments. After 28 years of development, Beijing Stone Moving has firmly grasped market opportunities and forged its own path in the logistics and moving industry. It has been at the forefront of the industry in terms of honest service, brand building, and corporate culture. To this end, the reporter interviewed Zhang Guihe, president of Stone Moving Company, who has rich management experience. He was once a soldier and managed the flagship company in China's moving industry with his unique qualities. How did he achieve the above achievements?

Zhang Guihe, President of Stone Moving

The "three fires" of military presidents

In 2021, after a study and decision by the board of directors of Stone Moving Company, Zhang Guihe was officially appointed as the president of Stone Moving Company. At the appointment ceremony, Chen Jie, chairman of the company, emphasized that the management system for Stone's move has been accumulated, precipitated, summarized and passed down by all Stone people over the years. The center is efficiency, execution and responsibility. Management must be pragmatic to make Stone brand truly become a trustworthy brand for society and the people. He asked the new management team to better keep pace with the times, conform to the development trend of the times, improve in the Internet era, and form a more scientific, efficient and refined operation management model to ensure that corporate interests are maximized while customers, employees, and society are satisfied.

His management concept of professional managers has been gradually implemented within the company since he was acting president in 2020. He positioned 2021 as a year of qualitative change, from management to service, pursuing the standardization of service quality, and creating product standardization, service process standardization, personnel execution and customer service attitude. 2022 is positioned as a year of quantitative change, making a qualitative leap compared with last year and reaching a new level.

Previously, Zhang Guihe once told reporters that Sitong Moving is facing huge challenges brought by Internet platforms and industry competition. If there is no clear strategic ideas, no efficient execution team, no detailed implementation steps, no precise key implementation, and no reasonable distribution of people and property, the development of Sitong Moving will definitely be affected.

It is understood that through two years of reform, Zhang Guihe has delivered "satisfactory answers". In 2021, the company's performance will maintain growth and will be recognized by the company's board of directors and chairman Chen Jie. So, what "changes" Zhang Gui's cooperation has brought to the company's president's move in terms of efficiency and execution must be the topic of greatest concern in the industry. The reporter believes that Zhang Gui's cooperation has burned "three fires."

The first fire is to replace talents.

After he took over as the company's president, he set about introducing young talents who had a high sense of identity with Stone Moving and were familiar with the Internet to key positions in the company; a large number of employees with outstanding performance and serious and responsible work took up manager positions. The replacement of talents is undoubtedly the "new blood" that promotes the development of Sitong Moving. Employees trust each other, communicate smoothly, and work is full of passion.

Relocation operations for government agencies

The second fire is to manage intensive cultivation.

Zhang Guihe adjusted the company's management system and organizational system and strengthened the construction of the corporate integrity system. Establish an integrity mechanism between enterprises and consumers, and strictly control integrity. The management quality of military personnel is reflected in the daily management of the company. He proposed to advocate the "520" rule of affairs, that is, reply within 5 minutes and solve problems within 20 minutes, forming an ideology of handling things. Establish an integrity system between enterprises and users, strictly perform contracts, and fulfill promises. The company's business is subdivided from a professional perspective, allowing professional people to do professional things. The above measures have further released productivity, optimized organizational efficiency, and adapted to the development mode and pace of modern logistics.

The third fire is culture leading construction.

It can be said that a company without a healthy corporate culture cannot develop for a long time, and the construction of corporate culture has become an indispensable part of current corporate management. Zhang Guihe knows this well. He adheres to the principles of a corporate culture that is people-oriented, fairness and justice, and rewards for more work, and appropriately repairs specific details on the basis of inheritance. Adhere to the "three satisfactions", namely customer satisfaction, employee satisfaction, and social satisfaction, and the customer-centered service concept is passed on to every Sitong employee.

Then, as the president, Zhang Guihe's next work focus must be to seek benefits from management and promote development through management. Through the concept of intensive cultivation, he will create a refined management model for Sitong Moving, thereby increasing the brand awareness and social exposure of Sitong Moving. and other advantages are turned into energy to promote the rapid and sustainable development of Sitong Moving.

Create a "golden business card" for Sitong's moving brand

As a leading enterprise in the physical industry, Sitong Moving is a rare "Chinese business card", embodying the wisdom, magnanimity and charm of traditional Chinese culture, and assumes the responsibility and mission of leading the industry and winning glory for the country.

Provide cargo services for special planes of dignitaries from various countries

Participate in the freight support task to celebrate the 100th anniversary of the founding of the Party in 2021

Zhang Guihe recalled that since 2008, Sitong Moving has undertaken major national and Beijing City government activities, and has completed the 2008 Beijing Olympic Games, the 2014 APEC Leaders 'Meeting, the 2015 Anti-Japanese War Victory Parade, and the 2018 China-Africa Cooperation Forum Beijing Summit, 2020 Xi'an International Marathon freight guarantee, 2021 Fujian Province epidemic prevention and control upgrade, Sitong Moving Fuzhou Xiamen Company actively supports the handling of anti-epidemic materials. Freight support tasks such as celebrating the 100th anniversary of the founding of the Party in 2021 have served high, difficult, dangerous and important tasks such as the relocation of Sinopec Group's headquarters, the relocation of COFCO Group's headquarters, the relocation of the National Museum and the relocation of the Beijing City Government. These government activities continue to show the world the new image of Stone Moving in the new era. It also tests Stone's cultural accumulation and team building, and plays a positive role in promoting and leading the improvement of Stone Moving's overall brand and employee quality.

Zhang Guihe said that the brand represents a solemn commitment to consumers and is a guarantee of quality, credibility and strength. It not only carries the efforts of all Sitong people, but also carries the reputation of all customers, and has real connotation and power. The Sitong brand is obtained by batches of Sitong people with services embodying wisdom and sweat. The reason why customers choose Sitong to move is their trust in the company's reputation and recognition of the company's brand. There are many trust behind the company. Carrier, this is the mission that the company must do well. If you don't do well, I'm sorry for so many people who trust you.

Over the years, Sitong Moving has done a lot of work in brand building and keeps pace with the times in protecting brand reputation and brand image. It can be said that the brand represents Sitong Moving. Without a brand, there would be no Sitong Moving.

In my communication with Zhang Guihe, I can always feel the temperature in his eyes, like spring sunshine, warm but not dazzling. The calm and smiling face is written with happiness. This happiness is not the happiness of a small family with a house and a car, but the happiness brought by the fact that I can work in Sitong Moving Company, in this most grassroots industry, to engage in meaningful undertakings that society and the country. It can be recognized and affirmed by relevant national ministries and commissions, and can successfully complete major national-level activities and relocation tasks many times. This happiness is a firm and persistent eternal happiness!

Twenty-eight years are only a tiny fragment in the long river of history, but the hard work broken down into minutes, seconds and seconds is an insurmountable and long period. Since its establishment 28 years ago, Stone Moving has opened chain branches in more than 20 cities across the country, headquartered in Beijing, and currently has 8 branches in the Beijing market. The brand value has penetrated into the hearts of Stone and the hearts of the Chinese people. I believe that one day, Stone Moving brand will become the most valuable asset in China's moving industry. At that time, our national brand will go global!

Corporate culture casts soul

The reporter learned that Sitong Moving has always attached great importance to the construction of corporate culture and raised it to a strategic level. This year has been designated as the "Year of Cultural Construction". Regarding this, Zhang Guihe believes that the company will designate 2022 as the "Year of Cultural Construction". It is to strengthen ideological consensus, strengthen demonstration and leadership, strengthen integration, and strengthen the cohesion, appeal and appeal of the enterprise through corporate culture construction.

Zhang Guihe pointed out that corporate culture is the soul of an enterprise. Like a person, if you have no soul, no matter how strong your body is, you will be foolish and rough, and will not have wisdom. Today's things rely on management, tomorrow's things rely on innovation, the day after tomorrow's things rely on inheritance, and the future's things rely on culture. To build a century-old enterprise, it is impossible without corporate culture.

Handling technician carries piano for customer

The time-tested culture of Stone is the source of combat effectiveness of Stone's team and an inexhaustible driving force for Stone's future development. Fulfilling the corporate mission, satisfying customers, employees and society, and being people-oriented, fairness and justice, and receiving more with more work are the most basic corporate culture principles of Sitong Moving Company.

Zhang Guihe particularly emphasized that managers should always establish rules and regulations from the perspective of front-line employees, so that they can be closer to the voices of employees. It is understood that Zhang Guihe spends very little time in the office. He either goes to various companies to inspect or solves problems. He is often seen taking various teams to branches for business exchanges and training. He requires all companies to send photos of dormitories to the group at 8 o'clock every morning. He believes that it may seem to be going through the process, but in fact, grassroots managers can discover many problems during this process, such as whether the lights are turned off and whether the sanitary conditions are good. Some employees did not get up because they were sick, etc., and he took the management details to the extreme.

In order to encourage employees to work hard, the company implements a salary reward mechanism to ensure employees 'basic living and stimulate employees' enthusiasm for work; the logistics support mechanism provided by the company eliminates employees 'worries. It is understood that the company's employees with more than five years old now account for more than 80% of the total, forming a solid and stable work group.

When it comes to the work form, Zhang Guihe summarized it with "listening" and "watching". He said, I like to go to the front line, go to the branch office to chat with workers, and listen to what practical difficulties they have; look, actually understand their operating skills, work efficiency, policy implementation, this is a must, otherwise I will not feel at ease.

Sitong people attach great importance to the accumulation of corporate culture and actively refine the excellent cultural genes created by domestic and foreign counterparts, making them the foundation of the company's development. On this basis, the people of Sitong learn from the past and absorb the new, nourish, enrich and wash the corporate culture, and always maintain the youthful vitality of the corporate culture and its high adaptability to the environment.

Moving to find a place is "safe and easy"

Due to the economic downturn due to the epidemic in the past two years, industry competition has intensified, and waves of "price wars" have arisen in the market. But Stone Company has always won users with service and quality, no matter how the market changes? Stone Moving will not fight price wars by reducing service and quality in order to cater to consumers!

Service quality is the king! Zhang Guihe said that in today's society, whoever can provide users with a good service experience will be invincible in the fierce market competition and achieve great development. The service that customers want most is actually the slogan shouted by the people of Sitong. Moving to Sitong is safe and easy!

"Service awareness" has long been rooted in the hearts of every employee of Stone Moving.

It is understood that the training system formulated by Stone's Beijing headquarters has been implemented in chain companies across the country. By establishing a training mechanism, regular symposiums of various departments are held to summarize, problems are promptly corrected, business training and assessment are conducted for front-line employees, and by organizing handling skills Training, item disassembly competitions, customer satisfaction return visits and other assessments to improve their business capabilities, service attitude, performance and speech skills.

Each person has a copy of the "Moving Service Specifications" formulated by Sitong Moving

Develop industry norms. Regarding service guarantee, Sitong moved is at the forefront of the industry, and has formulated the company's "Moving Service Specifications", which standardizes and standardizes the process, and has clear norms and guidance from attitude to behavior. Each person has one copy.

Improving service awareness is the prerequisite for communicating with customers, so that customers can keep track of the progress of the work at any time. If the truck group arrives late, customer fees must be discounted.

Zhang Guihe said that the service purpose of moving is to provide warm moving services so that customers no longer bother to move, and make customers feel "physically and mentally happy".

The so-called "body" means that customers do not have to do it themselves. For high-end customer groups such as major customers, governments, and celebrities, the company will send sales supervisors to the site to review and analyze, and formulate one-stop solutions for customers. From the moment you enter the door, according to the gender of the customer, arrange the corresponding person to pick up the classified items, pack them, transport them and restore them, saving customers valuable time. Stone Moving has also launched a wardrobe finishing business, formaldehyde removal business and housekeeping business, providing diversified services. Since its launch in 2000, it has a strong market in the high-end moving field and has received positive responses from customers.

The so-called "heart" means peace of mind. First, the quotation is transparent so that customers can rest assured that the price of Sitong is one price for one item, the charging standard is true and transparent, and the price is clear; the second is to ensure personal safety and cargo safety to the extreme. In terms of security, both personnel and goods are insured, and when there are accidents and risks, the company pays in advance, which dispels many customers 'concerns.

At the executive level, the operator will select different moving vehicle groups based on the customer's description of the items in the home, and provide customized solutions based on different customer needs. Provide dedicated special car services to some classified enterprises. For the lifting and hoisting of large equipment, the company has professional qualifications and is an ISO9000 certified enterprise with professional and efficient services.

High-quality service will inevitably win good reputation. Zhang Guihe gave reporters an example. When moving a customer, when the used furniture in the customer's home was about to be thrown away, the employee found that there were ID cards, household registration books, marriage certificates, cash and other important information and property inside, and immediately sent a special person to deliver it to the customer. The company encountered many situations such as this where certificates, money, and jewelry were found during the handling process, and received many flags and praise calls for this. After each service, the company will pay a return visit to customers, with a satisfaction rate of 99%.

The reason why Stone Moving has achieved such impressive results stems from Stone Moving's achievements in continuing to build brand effects and strengthen corporate culture construction. As a freight and moving company that is relatively safe and has long maintained its comprehensive operating capabilities at the forefront of the industry in China, his footsteps have left us with endless enlightenment and reflection...

(Li Wenxin)