On the morning of September 5, the 2021 International Winter Sports (Beijing) Expo-Ice and Snow Education Forum was held in Shougang Park. Facing the east wind of the 2022 Beijing Winter Olympics, China's ice and snow industry is ushering in a period of development opportunities. At this critical moment, the world's ice and snow industry leaders gathered together to jointly discuss the training of ice and snow industry talents and the popularization of mass ice and snow education, and provide suggestions for the development of the ice and snow industry.

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Zhu Ji, Vice President of Snow51 Group, Vice Chairman of the Sports Forum of the European Chamber of Commerce in China, Remigio Brunelli, Managing Director of Tenica Group in China, Lin Xianpeng, Professor and Doctoral Supervisor of Beijing Sports University, Wang Zipu, Professor and Doctoral Supervisor of Capital Institute of Physical Education, Zhu Xiaobing, CEO of Beijing Huaju Culture and Technology Co., Ltd., Zuo Wei, head of the Ice and Snow Project of the Beijing Education Commission, Peng Yuan, Director of People's Daily Online, People's Sports, and People's Ice and Snow, started from their respective professional fields. Conduct in-depth dialogue and exchanges around the topic of ice and snow education.

Zhu Ji, Vice President of Snow51 Group, delivered a keynote speech

When talking about ice and snow education, we often discuss the education of professional ice and snow talents, but ignore ice and snow education for the public. At the forum, Zhu Ji, vice president of Snow51 Group, shared with everyone what to do in the face of public and private ice and snow education. He pointed out that education enrollment causes a large number of children to lack happiness, and parents devote more time to work in order to give their children a better education, sacrificing family happiness. He advocates that every family find happiness through outdoor sports. He summarized the theme of his speech as: "We create a cultural atmosphere full of hobbies and interests and adhere to our own majors. This is the purpose of ice and snow education that Snow51 will convey today."

Remigio Brunelli, Managing Director of Tenica Group China, delivered a keynote speech

Education is not just about conveying content, but also needs to take into account the "cultivation of enthusiasm." Remigio Brunelli, managing director of Tenica Group China, who grew up in the winter sports industry, shared his thoughts on ice and snow education with the theme of "Ice and snow education and our patience". Remigio Brunelli said that if you don't have enthusiasm, if your heart is not open, then your brain will not be open. At the same time, in sports and exercise, thinking is very important. It is important to athletes, ordinary people, ordinary enthusiasts, and children. Not just in sports, they need to have this belief in life, so that they can also become winners in life.

Lin Xianpeng, professor and doctoral supervisor of Beijing Sport University, delivered a keynote speech

The development of any industry is inseparable from the guidance of scientific research and theory. Our country's university scholars have provided scientific basis for the development of the ice and snow industry through in-depth investigation and research. Professor Lin Xianpeng, professor and doctoral supervisor of Beijing Sports University, shared the impact of the COVID-19 epidemic on China's skiing industry on the topic of "The Development Direction of China's ice and snow industry in the Context of Epidemic Prevention and Control" and the significance of preventing and controlling the epidemic in promoting the development of my country's ice and snow industry., the significance of developing ice and snow to our country and the future development direction of the ice and snow industry. He said that China's ice and snow industry must move in a direction suitable for all seasons, and ice and snow sports towns may become an important fulcrum for future development. He reminded us to build a ski area for the ski industry and carry out various international ice and snow festivals and carnival activities. In the future, in the process of new urbanization development, urban complexes with indoor ski resorts as core resources will form a new trend. Finally, he pointed out that the ice and snow industry must follow its rules. Northeast China and Beijing-Tianjin-Hebei, which have unique natural conditions, will become leaders in the ice and snow industry. The growth level of the ice and snow industry must be built with Northeast China and Beijing-Tianjin-Hebei as the center.

Wang Zipu, professor and doctoral supervisor of the Capital Institute of Physical Education, delivered a keynote speech

my country's physical education universities have cultivated a large number of outstanding talents for the ice and snow industry, but there are still certain practical difficulties in cultivating talents in China's ice and snow industry. Professor Wang Zipu, professor and doctoral supervisor of the Capital Institute of Physical Education, delivered a keynote speech on "Discussion on China's Ice and Snow Talent Training System in an Interdisciplinary Context." He said that the current practical dilemma in talent training in our country is that the sports discipline training model is still mainly based on the traditional sports teachers and coaches who cultivated ice and snow in the past. In addition, supply and demand are booming, and the demand for ice and snow talents does not match the supply. The problem with professional settings is "simple superposition" and there is no substantive training plan that focuses on ice and snow education. In the future, ice and snow education should pay attention to the development of cross-disciplines, integrate teaching, training, competition, scientific research, and social services to better promote the high-quality development of ice and snow sports.

Zhu Xiaobing, CEO of Beijing Huaju Cultural Technology Co., Ltd., delivered a keynote speech

A strong boy makes a strong country. Whether it is promoting the construction of a healthy China or achieving the goal of "300 million people participating in ice and snow sports", young people are a new force that cannot be ignored. Cultivating young people's love for ice and snow sports is a necessary condition to lay a solid foundation for reserve talents. Zhu Xiaobing, CEO of Beijing Huaju Culture Technology Co., Ltd., shared his thoughts on ice and snow education for young people in his keynote speech. He said that there are currently 80 million preschool children in China. Only by enlightening and popularizing these sports well can they become sports enthusiasts can we promote the development of the sports industry and finally achieve the goal of 5 trillion yuan.

Zuo Wei, head of the Beijing Education Commission's Ice and Snow Entering Campus Project, delivered a keynote speech

When it comes to ice and snow sports, one of the issues that the public is most concerned about is safety. The importance of safety protection on snow is self-evident. At the forum, Dr. Zuo Wei, head of the Beijing Education Commission's Ice and Snow Entering Campus Project, shared his views on the topic of "Training of Snow Sports Safety and Protection Talents." He believes that we must first build a snow sports safety and protection system, and regard snow safety protectors as a professional direction for the training of ice and snow sports talents to conduct more in-depth training. Secondly, relevant insurance products must be developed around the ski resort site resources. Finally, it is necessary to establish a third-party evaluation mechanism, sports protection training and supervision mechanism. In addition, it is also necessary to strengthen tourist guidance and safety education to promote the safe development of ice and snow sports.

Peng Yuan, director of People's Daily Online, People's Sports, and People's Ice and Snow, delivered a keynote speech

Mass media has become an important way for young people to obtain information. It has shortened the distance between young people and the world and changed their cognitive level and value judgment. The popularization of ice and snow education among young people is also inseparable from the dissemination of mass media. Peng Yuan, director of People's Daily Online, People's Sports, and People's Ice and Snow, introduced the People's Ice and Snow Vertical Sports section launched by People's Sports, the Chinese Youth Strengthening Project, and the People's Ice and Snow Ice and Snow Sports Small Ice Class on Campus. They popularize ice and snow culture, knowledge and technology to young people in a lively way. They also hope to join forces with more ice and snow sports forces to jointly create more videos on ice and snow sports education for young people and promote the popularization of ice and snow knowledge.

Group photo of guest speakers and host

This ice and snow education forum provides a clearer development direction for the construction of ice and snow talent training systems, ice and snow industry research, snow sports safety and protection system construction, youth ice and snow sports popularization education, etc. under the cross-disciplinary background. It is believed that with the efforts of all sectors of society, ice and snow education will empower the promotion and popularization of ice and snow sports and help the industry reach new heights.