Fashion aesthetics is an external artistic expression of life and is closely related to the cultural core of a city. Today, Chengdu, known as the "Land of Abundance", has leapt to China's new first-tier city with its fashion charm. It has also inherited its unique regional personality and charming techniques, continuing the legend of Shu for thousands of years. On Wangfujing Street in Beijing, which is also fashionable and has a profound historical heritage, ancient Sichuan skills and modern aesthetics meet and blend, bursting with charming sparks of surprises. A journey that spans thousands of years, an art feast that spans time and space, and a market trajectory that connects the main lines of the game, the ancient Shu civilization and Cyberpunk meet unexpectedly, taking you into the future city where reality and reality are intertwined, and into the city of Sichuan embroidery-Pidu, the hometown of Sichuan embroidery, started a romantic encounter with the thousand-year-old Shu embroidery culture. It's the warm sun, so let's check in together!
Display Pidu culture in a multi-dimensional and three-dimensional manner, understand and feel while shopping. The Shu Embroidery Theme Hall, Miracle Workshop, Botany Research Institute, Deep Mountain Craftsmen Archives Hall, Deep Mountain Drunken Club, Hot Gas Station, each step is amazing, one by one. Theme: Feel the simple charm of batik and tie-dye, and then make a pure natural lipstick; Feel the delicate presentation of the 122 stitches of Shu embroidery on the spot, understand the artistic value of Shu embroidery, and appreciate the world recorded by craftsmen with needle, thread and ingenuity; Taste the authentic soul of Sichuan cuisine-Pi County bean paste, understand the ancient craftsmanship of "turning, drying, and exposing" behind it, and find the civilization of Tianfu water source; the ancient fried butter hot pot base exudes a mellow spicy and delicious aroma across the packaging, and takes it home to let the taste buds feel the heat; In the Deep Mountain Craftsmen Archives Hall, media-less holographic projection technology displays the traditional pattern of Sichuan embroidery, instantly placing yourself in the scene of science fiction movies and feeling the three-dimensional changes of Sichuan embroidery patterns;"Craftsmen have something to say" telephone booths randomly make friends with craftsmen from different regions and ethnic groups through microphones, and they convey heart-warming greetings in different dialects.
Shu embroidery, also known as "Sichuan embroidery", is one of the oldest embroidery types in China. It is on the same footing as Su embroidery, Hunan embroidery and Guangdong embroidery, and is one of the four famous embroideries in China. Shu embroidery has a unique charm with its bright and delicate colors and exquisite stitches, ranking first among the four famous embroideries. Sichuan embroidery has a long history. Since the Eastern Jin Dynasty, it has been called "a treasure in Sichuan" with Sichuan brocade. Sichuan embroidery has rigorous stitches, flat stitches, rich changes, vivid images and three-dimensional effects, including 122 types of 12 categories. More than 70 brocade threads are unique to Sichuan embroidery. In November 2019, Sichuan embroidery was included in the list of representative protection units for national-level intangible cultural heritage projects. The intangible cultural heritage art of Sichuan embroidery is the pride of the nation. Nowadays, technological innovation continues. After the polishing of modern aesthetics, the handicrafts from history are constantly enriched, transformed, and sublimated.
Due to the legend of "Du Yu transformed into a cuckoo", it is called Juancheng. It is not only the place where Emperor Wang Du Yu and Emperor Cong Bieling founded the capital and founded the country, but also the birthplace of ancient Shu civilization. Pidu is known as the hometown of Douban, the hometown of Shu embroidery, and the hometown of bonsai. It has profound cultural heritage and many historical relics, including the ruins of Juancheng, ancient city, and Tang Changwen Temple. It is also a world holy place for Shu people to worship their ancestors. Pitong wine, Pi County bean paste, and Pi County female red can be regarded as the three unique craftsmanship of Piidu. You can all find and take home at the "Hot Gas Station" of the Deep Mountain Market·Millennium Shu Embroidery Restart Piidu special session, bringing warm warmth to the winter.
Deep Mountain Market·Millennium Shu Embroidery Restart Pidu special event has a strong atmosphere, integrating creativity, games, and science fiction concepts into it. The Cyberpunk aesthetic style creates a future city with a mixture of reality and reality, and the cool, fashionable and technological ancient Shu cultural experience space makes people linger.
The characteristic cultural display block built by Wangfujing Pedestrian Street in Beijing has been upgraded to "Wangfujing Courtyard No. 277" for the first time. Here, there are the most sentimental Chinese stories. The Yiwen Chinese Handicraft Workshop team filmed the scene in Zhanqi Village, Piidu, which was handmade by craftsmen. The neon light wall opens a journey of "neon mountain road". Through freehand brushwork, neon lights are used to outline the architectural characteristics of western Sichuan folk houses. Neon lights make the night sky bright, showing the distant cultural customs of Pidu step by step, unlocking the "time seal" of the national handmade memory, and integrating Sichuan embroidery, Pi County time-honored brand brands, national treasure giant pandas, Sichuan opera face changing, Bashu poetry and wine culture, Han Dynasty wine-making portraits and other special cultural elements to create a new landmark for night tours in the capital.
At the end of the time tunnel is the mysterious and romantic "Deep Mountain Drunk Club". The friends drink a drink, chat about life, and experience an ancient game-pot throwing or wooden shooting. It is extremely comfortable.
At the opening ceremony, the cross-border performance of intangible cultural heritage and rap opened the "burning" and "impetuous" of Pidu for thousands of years. The rap song "Millennium Shu Embroidery" written by the Yiwen·China Handicraft Workshop team participated in and was perfectly integrated with the face-changing performance of Sichuan Opera. Under the Chinese-style Beats, the atmosphere was pushed to a climax.
In the past 16 years, Yiwen Chinese Handicraft Workshop has visited Guizhou, Yunnan, Inner Mongolia, Gansu, Qinghai and other places many times, collecting more than 5000 traditional Chinese patterns and information on 13000 craftsmen, and constantly exploring the Chinese nation. The connotation of aesthetics and culture allows national aesthetic stories and works of national craftsmen to be discovered and understood, and gathers designers, game players, and creators from all over the world to participate in Chinese creativity and tell Chinese stories well. Enhance cultural confidence and national identity, let the beauty of traditional Chinese handicrafts affect the world, let the spirit of Chinese craftsmen be passed down from generation to generation, let the city understand the mountains, let the future understand the past, and let the world understand China.
The city of the future is intertwined with reality and reality, the dialogue between ancient Shu civilization and the future, and the encounter of scientific and technological creativity with the beauty of traditional Chinese handicrafts. The unique products of Pidu cultural tourism, thousand-year-old Shu embroidery, Pi County bean paste, three editions of the ancient city, and Tianfu Water Source are perfectly and vividly displayed.
This market lasts until December 4, 2020. Together, we travel through time and space to find national cultural memories. The illusion and reality switch wantonly. The future has come, waiting for you to explore!
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