When high-frequency RV self-driving travel is taking place, rows of RV campgrounds and tent campgrounds are emerging in the post-epidemic outdoor travel era, travel bloggers continue to check in the latest Amway outdoor self-driving travel and campsite "exquisite camping" products on the Internet. When I finally couldn't help but start to think: What is "exquisite camping"?

It sounds like an emerging word, but "exquisite camping" is far less remote and entrenched than we think. In Internet celebrity restaurants with turtle back bamboo and Eucalyptus, eating black truffles with Japanese Kazuki beef is a way of life; but tasting coffee outdoors, sprinkled with sesame seeds and seaweed chips, and drinking by the bonfire under the stars is also a way of life that is closer to daily life, and full of unknown surprises. Promoters of exquisite camping hope that it is not just a trend, but a way of life and an outdoor culture.

When discussing an outdoor camping lifestyle, Lourennami must have a name. The proposal of the creative one-stop comprehensive travel service concept of campsites has changed the Chinese people's understanding of outdoor campsites. Campsites are no longer just simply accommodation carriers for outdoor sports. They have begun to be discovered, accepted, imitated, and recreated by people outside the "hard core outdoor group". This group of people often have higher needs and explorations for lifestyles, and have a deeper understanding and research of tastes and styles. All of this is inseparable from Kevin Guo Guo Jiaming, the founder, CEO and soul figure of Lourennami's brand, and his high requirements for outdoor campsite planning and design. If he wanted to explain his understanding of campsites in one sentence, it might be that "camping is a way of life that creates cordial and interesting scenes based on the advantages of the regional environment and conveys the sharing of lifestyle; camp is a kind of sustainable development. Tourism products" He quietly hides his inner self and persistence in his ideals in life, releasing them at work and distance.

Guo Jiaming, holds an MBA degree in Business Administration. He has served as a general manager of many internationally renowned hotel management groups such as Shangri-La Group, Accor Group, Intercontinental Group, Starwood, etc., and has always maintained his status as a national reviewer of China's Green Hotels; In 2012, he entered the commercial real estate and tourism real estate industry, served as a senior executive of many domestic real estate companies, and has rich experience in commercial operation and management. In 2014, the "Loyunnami" brand was founded and took the lead in innovating and integrating the service management model and real estate commercial operation thinking of international high-star hotels into the campsite industry, becoming the first professional campsite planning and design in the industry to receive capital investment. The integrated company of operation and management is a pioneer and practitioner of China's camping real estate industry.

In the ever-changing campsite industry market, if a company persists for 6 years and can still be recognized by the same industry, the concepts and values advocated by the company will inevitably have an extraordinary sense of identity. Guo Jiaming proposed "Love, Freedom and Comfort" as the core concept of the Loyun Namei brand, sharing and advocating a return to nature, healthy and environmentally friendly tourism and leisure lifestyle. "We are not trying to create or develop landscapes, but where the beautiful and unique scenery is, the beauty of Luyunna is there!"

Nanshan Yunduan·Luyunna Beautiful Star Camp·Tianshui, Gansu

Luyunnamei New Energy Leisure Time Campsite·Baiyun Obo

Relying Mountain Camp·Luyunnami Time Camp·Zhangye Danxia Mountain Scenic Area

Sang Deng Zhuba·Lu Yunnami First Visit Camp·Daocheng Yading

If I had to use one word to describe Revami, I believe many people would choose to use "atypical" as I did. Different from the planning, design and operation companies we traditionally believe to be, Lourennamet is exporting planning, design and operations, and is also constantly spreading the Lourennamet brand concept. It has successively completed scenic spots above 4A level, outdoor tourism, camping sites, global tourism, etc., with a total of more than 200 projects planned, implemented and operated; and actively participated in the development of large-scale key camps across the country and in the industry; Its key projects include leading the planning and implementation of the 365 Ring Changbai Mountain Outdoor Tourism Master Plan (Overall tourism and scenic spot improvement master plan featuring campsites), Huangshi National Mine Park Tourist Area Campsite (Tourism improvement plan for Asia's No. 1 Tiankeng Scenic Area featuring campsites), etc.; overall planning, development and operation of the Mountain Danxia Mountain Scenic Area in Zhangye, Yunduan·Luyunnami Sky Camp in Nanshan, Tianshui, Gansu, etc.; Pu 'er City self-driving travel distribution and all-region tourism development and operation, and cooperated with the Pu' er Municipal Government to jointly build the Luyunnami·Yunqi Banshan Hotel and deeply participated in the tourism development of the Western Yunnan Grand Ring Road; Hainan Agricultural Reclamation Tourism Group has a one-stop self-driving travel service system for RVs and self-driving campsites across the island, and has deeply participated in the tourism development of Hainan Roundabout Highway.

Beijing Haituo Valley

Ziting Lake Scenic Area·Luyunna Beautiful Star Camp·Subei

Dabie Mountain Camping Park·Luyunna Beautiful Star Sky

As a leader in the campsite industry, Guo Jiaming, the main drafter, participated in the Automobile Dealers Association's writing and release of the campsite industry standard "Automobile Service Specification" in 2019. In 2021, the China Automobile Dealers Association and the United States Mission jointly compiled the Chinese Campsite Convenience Index; The Beautiful Rural Brand Plan will be launched in 2021, integrating modern agriculture, leisure tourism, pastoral communities and other industries, and combining campsite operation methods such as "countryside + B & B" and "countryside + cultural and creative" to give new vitality. The green and sustainable perspective of agriculture and tourism is in line with policies such as "Beautiful China, Better Life, and Integration of Urban and Rural Areas", and actively participates in the revitalization of the country's rural areas and builds beautiful villages.

Lu Yunnami-The Story of the Courtyard·Huangshan

Luyun-Happiness Ranch (Subei)

After long-term observation and practice, Guo Jiaming found that in the past few years, while China's RV campsites have grown rapidly, the environment has also undergone great changes. With this disruptive change, people no longer struggle with specific function points, but hope to create a new lifestyle through outdoor natural experience. In a fast-developing China, people's awareness of campsites is also constantly escalating; after all, lifestyle is actually the way we treat people, things and things. And Lourennami's brand planning logic is actually to use a poetic style to present how we should treat people, things and things in life. People like "exquisite camping", but not the camping itself, but the scenes created during the camping, as well as the emotions and style immersed in the scenes, and the projected personality and taste that bring to people the sense of ritual, existence and identity.

Guo Jiaming advocates the concept of "sustainable development based on customer experience". Renami is still full of respect for nature. Advocating implicit and lasting "sustainable development" and carefully studying "customer experience" may not be in line with the current trend of "parting" or "fast fashion", but it is more in line with each of us's daily life. Therefore, what we see at Loyunnami is not only its pursuit of planning and creativity in design, but also its thinking about operations, so as to better understand the wonderful gifts that daily life brings us and gain an extraordinary camping experience.