Hosting the Winter Expo is to fulfill Beijing's solemn commitment to the international community when bidding for the 2022 Winter Olympics. In order to actively respond to General Secretary Xi Jinping's hope and request to "drive 300 million people to participate in ice and snow sports", promote the Olympic spirit, and comprehensively Assist the preparations for the 2022 Winter Olympics in Beijing, the 2020 International Winter Sports (Beijing) Expo (hereinafter referred to as the "Winter Expo") will be held at the Beijing National Convention Center from September 5 to 9.

The Winter Expo has been held in Beijing since 2016. After four years of development, it has become a global ice and snow industry event with wide influence, high degree of internationalization, strong authority, strong professionalism, and high public participation. As the 2022 Winter Olympics approaches, the Winter Expo is celebrating its fifth anniversary. The Winter Expo continues the theme of "Ice and Snow Power" and the three highlights of "internationalization, industrialization and popularization". Taking the Winter Olympics as an opportunity, the purpose of "realizing the docking with international winter sports resources and stimulating the development of China's ice and snow industry" is ". Under the model of" internationalization, marketization and specialization ", online and offline are simultaneously opened, with theme forums, exhibitions and displays, industry docking, and supporting activities. Four major sections, It has attracted more than 20 ice and snow powers, and more than 500 domestic and foreign brands have participated, with international brands accounting for more than 60%.

As the world's first exhibition of the ice and snow industry, the 2020 Winter Expo has exhibition areas around the National Convention Center and Linglong Tower to comprehensively display the latest achievements in the development of winter sports. As the core exhibition area, the National Convention Center exhibition hall has the Winter Olympics theme, international famous ice and snow brands and international organizations, international ice and snow service trade, ice and snow technology, ice and snow equipment exhibition areas, focusing on displaying the Winter Olympics theme, ice and snow power, international winter sports organizations and the world's leading brand. Linglong Tower Exhibition Hall mainly focuses on provincial and municipal ice and snow characteristics, ice and snow culture, training, clothing and equipment, tourist destinations, mass ice and snow, etc. It has Olympic themes, ski resort operations and venue construction, outdoor equipment, indoor ice and snow technology, winter tourism destinations and provincial and municipal groups, ice and snow culture training, ice and snow innovation and entrepreneurship, ice and snow carnival, ice and snow media alliance and other exhibition areas, attracting the active participation of ice and snow industry leaders, well-known brands, and ice and snow enthusiasts from around the world.

Demonstrate the results of the Winter Olympics and help prepare for the Winter Olympics

As an important task to help Beijing prepare for the 2022 Winter Olympics and Winter Paralympics, the 2020 Winter Expo will focus on the theme of the Winter Olympics, demonstrating ice and snow service trade, ice and snow venues and overall technology solutions, ice and snow sports competitive guarantees, ice and snow High-tech services, science and technology Winter Olympics and ice and snow technology Winter Olympics related achievements will prepare for the 2022 Winter Olympics.

In order to better spread the culture of the Winter Olympics and assist the development of the Winter Olympics, this Winter Expo has set up a number of related forums, exhibition areas and activities. In the Winter Olympics Theme and International Organizations Exhibition Area, the 2022 Beijing Winter Olympics Organizing Committee, the Chinese Olympic Committee, Shougang, Yanqing and other major Winter Olympics competition areas and international individual sports organizations of the seven Winter Olympics events comprehensively displayed the latest progress results and services in the preparations for the Winter Olympics. Guarantee, international winter sports and other related content. The 2022 Beijing Winter Olympics Organizing Committee booth will focus on displaying the phased results of green and frugal hosting of the Olympics. Through venue construction, event operation, technological innovation, urban development and other aspects, the audience will more intuitively feel the impact of hosting the 2022 Beijing Winter Olympics. The changes brought about by promoting urban development, improving living standards, and creating a better life; The Olympic-themed exhibition area promotes the comprehensive popularization of Olympic culture and knowledge through Olympic image display, Olympic knowledge publicity, and Olympic event experience; winter tourism destinations and provincial and municipal group exhibition areas will be held in ice and snow provinces and cities such as Jilin, Changbai Mountain, Altay, and Yulin. Rich ice and snow tourism experience and the development of ice and snow industries in various places; The Olympic City Development Forum and the Science and Technology Winter Olympics Forum conducted in-depth discussions on important topics such as Olympic opportunities and urban development, Olympic city planning and post-game venue utilization, international cooperation and exchanges between Olympic cities, and the Science and Technology Winter Olympics to promote the preparations for the Beijing Winter Olympics.

Ice and snow powers participate in the exhibition and deepen international cooperation

The 2020 Winter Expo continues its consistent international vision and invites nearly 200 important guests from the International Olympic Committee, international winter individual organizations, the United Nations and the world's ice and snow powers to participate. The attraction comes from Austria, Norway, the Czech Republic, France, Japan, Italy, Finland, Brands from more than 20 countries and regions including Iceland, Slovenia, Germany, and the United States participated in the exhibition, continuing to strengthen international exchanges and cooperation and help the development of the ice and snow industry. Enhance the promotion of winter sports and the spread of ice and snow culture.

Over the years, the Winter Expo has been committed to integrating the domestic and foreign winter sports industries, creating an international exchange platform, and promoting cooperation between China and foreign ice and snow industries. Internationally, internationally renowned corporate brands such as Dobermaya of Austria, AST of Austria, Alpine of the Czech Republic, Elan of Slovenia, and TechnoAlpin of Italy have all landed in China, conducting industrial docking and exchanges through the Winter Expo platform. Domestically, the Winter Expo has witnessed domestic companies such as Cabin, Mingxing Ice and Snow, and Nortec focusing on brand agents from the beginning, and now they have fully mastered the process of independent R & D production capabilities and complete independent intellectual property rights. At this Winter Expo, the exhibition area of internationally renowned ice and snow brands covers many fields such as venue design and construction, large-scale equipment, wearable equipment, event organization and operation, ice and snow service solutions. Among them, the Austrian Pavilion Group brought Dobeya's Cableway R & D and technical services, AXESS's intelligent access control solutions, SNOW51 's urban one-stop skiing experience, and HEAD International's first-line sports equipment and supporting services.

Focus on ice and snow technology and witness the strength of a great country

Sports has always been closely related to the development of science and technology. This Winter Expo has added a new ice and snow technology section, focusing on the latest technologies and products of the "Science and Technology Winter Olympics", focusing on scientific hosting of competitions, sports training and competitions, safety and security, and smart viewing of competitions., comprehensive demonstration of green wisdom and other aspects, building a platform for relevant enterprises, units and individuals to understand scientific and technological achievements and experience the latest technological products. On-site displays include 4K/8K ultra-high-definition high-speed cameras, ultra-high-definition aerial drones, smart energy management systems, short track speed skating/speed skating trajectory analysis and projection collar skating systems, indoor multi-degree of freedom simulated skiing training systems, etc. Visitors who are in person at the Winter Expo will have the opportunity to experience various latest projects and products on site, and be the first to feel the charm of ice and snow technology.

In addition, the indoor ice and snow technology exhibition area brings internationally advanced indoor ice and snow technologies, roller skating and drought solutions, indoor ice and snow facilities and overall solutions, etc., allowing visitors to experience the fun of ice and snow indoors. The "Shougang Exhibition Area" presents the audience with the "Crystal Shoes" IP image based on the Shougang Ski Jump, the official competition event of the 2022 Winter Olympics, as well as the "Ski Jump" and "Jump Jump Light and Shadow Show" displayed on the LED screen. It also brings a "full-sense VR curling experience" project that comprehensively uses virtual reality, real-time motion digital capture and restoration, artificial intelligence and other technologies. The audience can experience the curling event personally through VR equipment.

The Winter Expo is an ice and snow industry brand co-sponsored by the Beijing Olympic City Development Promotion Association and the International Data Group, and co-sponsored by the Winter Olympic International Individual Sports Federations (AIOWF) and seven international winter individual sports organizations. It has won the support of Beijing 2022 Olympic and Paralympic Games Organizing Committee, the Chinese Olympic Committee, and the All-China Sports Federation. This Winter Expo innovatively adopts an offline + online linkage method. Users can also watch it in real time through the mobile phone of the Winter Expo platform on Cloud, the official website of the Winter Expo, the Winter Expo Weixin Official Accounts, and the online Service Trade Fair platform to further feel the charm of the Winter Expo. In September, come to the Beijing National Convention Center for an ice and snow fantasy journey!