This weekend, as "520" and "521" became Sweet Weeks, during this romantic festival, several large-screen copywriting of Yanjing Beer attracted many young people to watch and stop, and they shouted that this was the correct way to open 520. way.

Yanjing Beer used the big screen to speak out for everyone by collecting the 520 voices of young people in the early stage. At the Longhu Tianjie Shopping Mall in Beijing, Da Ping shouted: "I can't say anything sweet words. Are you free today? Come out and meet "; At Beijing Tianhong Department Store Xinao Store, Da Ping shouted: "Everything is beautiful in the world, not as gentle as when I first met you. Be bold in love and say hi bravely, whether it is 520 or not today"; at Beijing Guorui Shopping Center, Da Ping shouted: "Because there is wind and rain, happiness is more worth cherishing, brew the beauty of life with heart, boldly say 'I love you', and go to the future of happy love together"; opened Jingpin Shopping Center in Beijing, Da Ping shouted: "Be serious, be solemn, and hold my hand tightly. On every ordinary or particularly romantic day, the love you bravely express is the gentleness of joy in my heart."

There is no gorgeous design or more brand information in the entire advertising screen. There is only a simple and sincere blessing for "love". A closer look at these four copywriting shows that they are bold pursuit of love in life, brave words of love, solemn recognition of love and The four stages of love blessings that accompany you to the old age are very warm. Yanjing Beer's 520-love marketing campaign can be said to have won the hearts of young people and has a big "heart" intention.

In fact, every big festival is a marketing node that major brands must compete for. Fancy marketing such as how to maximize brand exposure, better reflect products, and how to guide purchases make consumers dizzy enough and it is difficult to successfully break through the marketing node where brands are clustered. In this year's 520, Yanjing has given different meanings. Like Yanjing, it is close to the hearts of consumers and communicating with consumers 'hearts may be the most touching and comfortable. This is why simple large-screen text can attract Many shopping mall customers to take photos, swipe frequently, stop and check in.

It is understood that Yanjing Beer has more than 40 years of development and always adheres to the vision of "becoming a trustworthy and competitive national beer brand in the industry" and takes the customer first business philosophy as the core idea of "Have You Culture"."Have You Culture" is a lasting engine that supports the growth of enterprises and brands in the future. It is a unique innovation based on the universal beer culture characterized by "passion, entertainment, and smoothness". The emergence and dissemination of "Have You Culture", It is a reflection of Yanjing Beer's understanding of the pulse of the times.

In 2020, Yanjing Beer launched the first shot in the rejuvenation transformation of traditional beer brands. In recent years, it has continuously labeled the brand with a younger brand through new ways such as enabling celebrity endorsements, cooperating with hundreds of KOL live broadcasts, and launching a national color cover challenge. label, continue to occupy the minds of young consumers. In the new consumer market, brand marketing can only be accurately connected with the demands of young consumers and build a good and stable resonant magnetic field. As a result, Yanjing Beer has also received positive feedback from the consumer market, repeatedly creating marketing hotspots, and driving the brand to continue to climb.

Mountains and rivers are not heavy enough, but the key is to meet you. The 520 opening method of Yanjing Beer this time is not the final chapter. There are prospects for all future.