With the improvement of cultural confidence, more consumers regard national trend as a new trend of self-expression. Data shows that in the past ten years, the attention of national trend brands has increased from 38% to 70%. National trend has become a new consumption trend.

For hotels, the rise of national trend consumption has also brought new options to the market and investors. Born in 2020, Yuantuo Hotel is the first national trend hotel brand under Jinjiang Group (China). Focusing on "accommodation quality + new experience of national trend", Yuantuo Hotel provides consumers with a personalized travel lifestyle. Once launched, it has been recognized and favored by investors. Ms. Zhao Ziyi, an investor in Yuantuo Hotel (Beijing Universal Resort Store), is one of them.

On April 19, at the China Hotel Investment and Hotel Industry Series Exhibition, Ms. Zhao Ziyi and Mr. Zhou Daqing, CEO of Yuantuo, also appeared in the big coffee live broadcast room of the 2023 Jinjiang Hotel (China) Investment and Franchise Tasting Fair, sharing her investment in Yuantuo The ideas and stories behind the brand.

Triple identities, giving multiple perspectives

Before becoming an investor in Yuantuo Hotel (Beijing Universal Resort Store), Ms. Zhao Ziyi already had multiple tags: senior philanthropist and million-fan blogger. Years of charity experience have made her more emotional when considering issues, and her status as a blogger has given her a deeper understanding of the consumer preferences of the younger generation. Multiple identities have given Ms. Zhao Ziyi multiple perspectives and given her more unique insights into hotel investment. Ms. Zhao Ziyi's original vision was to convey the traditional Chinese culture and charm she recognized through a specific product and create a hotel product that can be loved by young people, and the original development of the innovative national trend experience hotel brand has become her investment choice.

National trend, differences are competitiveness

Talking about her views on the prospects of investing in Guochao Hotels, Ms. Zhao Ziyi said that Guochao Hotels are an emerging hotel type that benefits from the people's growing sense of national identity, national trend trends, policy dividends, and the huge customer base behind them., the industry's prosperity is very high, which is one of the reasons why she chose Yuanzhu. In the eyes of Ms. Zhao Ziyi, the most attractive thing about Yuantuo Hotel is its "uniqueness". Zhao Ziyi believes that when "freshness" becomes the core driving force for consumer decision-making, the product design and cultural experience highlights of Yuantuo Hotel that collide with traditional culture and fashion have unique advantages."Products and experiences that combine national trends and traditional culture can not only attract young people of Generation Z, but also attract many middle-aged business travelers. Some consumers consume a kind of national confidence, while others pay for their feelings." Zhao Ziyi believes that this kind of hotel that can cover consumers of all ages will surely lead the new trend in the industry.

Product empowerment, investment advantages are highlighted

Product power is the foundation for a brand to be based on the market. Before coming into contact with hotel investment, Ms. Zhao Ziyi had stayed in many hotels due to work reasons. For her, among the emerging mid-to-high-end hotel brands, Yuantuo Hotel has obvious advantages: as an experiential hotel brand that interprets Chinese cultural elements in a fashion, Yuantuo takes the principle of "one city, one design" to deeply explore the charm of local culture and urban intangible cultural heritage, and has distinctive differentiated brand attributes. In addition, Yuantuo also integrates interesting and diverse experiences into all-round scenarios, creates a variety of cultural products and experiences, and continuously enhances the brand's premium capabilities. In fact, since its opening, Yuantuo Hotel (Beijing Universal Resort Store) has led the industry's OCC data confirming that Ms. Zhao Ziyi's choice is correct: "Yuantuo's special National Trend Research Institute and Soda Drink Museum and other immersive cultural spaces and experiences have attracted consumers of all ages... Even in a highly competitive and popular area like Beijing Universal Resort, our data has been stable at around the top five in the business district... I have calculated that according to the current situation, I can recover the capital in about 3 years."

Superior password, stable and high premium

Every investor wants a high rate of return and a high premium for the hotel he invests in. During the special event for investors in the big coffee live broadcast room of the 2023 Jinjiang Hotel (China) Investment and Franchise Tasting Fair, Ms. Zhao Ziyi also discussed and shared with Mr. Zhou Daqing, CEO of Yuantuo Hotels, the advantages of creating a high premium business model: differentiated brand attributes and new consumption concepts in line with the background of the rise of the national trend are the core advantages of Yuantuo's brand. With the support of these two core advantages, Yuantuo Hotels can obtain higher ADRs, more passenger traffic, richer business formats, and more non-housing income, helping investors obtain a higher return on investment in a shorter time.

Chinese: Zhou Daqing, CEO of Yuantuo Hotel

Left: Ding Xiaoyu, President of Xian Fang Dianping Consulting

Right: Zhao Ziyi, investor and Internet celebrity of Yuantuo Hotel

National trend consumption continues to heat up. With the recovery and acceleration of the hotel industry in 2023, the development trend of the national trend hotel industry will become clearer. Let us look forward to the stronger energy of Yuantuo Hotel (Beijing Universal Resort Store) invested by Ms. Zhao Ziyi, and also look forward to the Yuantuo Hotel brand bringing more surprises to the hotel investment market.