On July 2, Changsha Xingsha Lilui Hotel solemnly signed the contract. From Europe to Asia, from Belgium to China, Lirui Hotel has bravely advanced through the wind and landed in Changsha, Star City, and China's layout has accelerated again. With the official signing of the project to Changsha Xingsha Computing Center, Lirui Hotel will build Changsha Xingsha Lirui Hotel into a new benchmark in Changsha's hotel industry based on its rich cultural heritage and advanced business concepts.

As the capital of Hunan Province, Star City Changsha has been the hub of the east and west and the throat of the north and south since ancient times. It not only has a long history, but also has a strong cultural heritage. As one of the happiest cities in the country, characteristics such as food, entertainment economy, youth vitality, and Internet celebrity culture have long become Changsha's business cards. As the second richest area in Changsha City, Changsha County has gradually highlighted its economic development advantages around the industrial chain of the "Xingsha Commercial District" and has become a new engine to stimulate urban consumption. Lirui Hotel signed a contract to settle in Xingsha Computing Center, which will build a brand Changsha flagship store and add a beautiful business card to the cultural and tourism industry of Changsha County.

Founded in 2014 in Brussels, the capital of Belgium, Lirui Hotel has opened around the world and has more than 100 hotels under construction. Li Rui's parent company, Radisson Hotels Group, is the largest ultra-high-end hotel group in Europe. At the end of 2018, Jinjiang International Group, ranked second in the world and first in Asia, completed the wholly-owned acquisition of Radisson Hotels Group, making Radisson the only international hotel chain in the world with a Chinese background.

In 2020, Lirui Hotel, born in Europe, entered the Chinese market with the concept of breaking traditional hotels, positioning itself as an interesting and youthful high-end lifestyle hotel chain brand. It originates from the design gene of European luxury hotels and combines it with the world's second largest hotel group Jinjiang International. The strong endorsement of Lirui Hotel has attracted the attention of consumers and investors, and has quickly completed the development of Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Sign contracts for hotels in core locations in first-tier and new first-tier cities such as Xi'an. The official signing of Lirui Hotel in Xingsha, Changsha marks a new addition to the territory of Lirui Hotel.

Adhering to the "Fun Life Without Boundaries ENJOY IT!" With the brand concept of Lirui, Lirui brings the genes of European luxury design hotels. It is different from traditional modeled business hotels. Through the concept of "Room +X", Lirui takes quality accommodation as the core, and inspires art, music, design, and fashion, and opens up an all-weather diversified innovative living space that combines social, art, catering, and sports to meet the individual needs of guests.

Lirui Hotel will continue its brand experience of "attitudinal design, interactive interconnection, flexible and interesting". In Changsha, a famous city of Chu and Han, it deconstructs local culture through immersive design, and provides guests with relaxed and unfettered service methods. Bring a vibrant new experience, lead Changsha's trends, and empower the future development around the project.