Bombing big squid, spicy crayfish, red oil hot pot, authentic stinky tofu, hi tea, a little bit... If this is an Internet celebrity landmark for any local attraction, it can be established. Regarding such an Internet celebrity check-in place, some people may think it is very good, and some people may think it is a "stitching monster" with a lot of flaws. Of course, after reading the title, you should have thought that many Internet celebrity attractions that people like to visit are essentially copying homework.

The emergence of Internet celebrity check-in places is related to the needs of tourists. The popularity of the mobile Internet and the rise of social media have made information dissemination faster and faster, and users 'attention has become more and more concentrated under various media that are impactful, straightforward, and stimulating.

"Pursuing trends and staying close to popularity" has gradually become the common choice of most tourists. We no longer choose to be different from others, we only pursue being like others. Therefore, Internet celebrities appeared to check in. They copied a stinky tofu in Changsha, a white cut chicken in Guangdong, and a red oil hot pot in Sichuan. When assembled together, the Internet celebrity street was born.

Behind the Internet celebrity check-in place is the Internet celebrity business, and behind the Internet celebrity business are the interests of scenic spots and merchants. Merchants will find a way to maximize their interests. Internet celebrity stores are easy to make money. I also want to build an Internet celebrity store, but I find another way to make one that may not succeed. In Chongqing, Chengdu, and Changsha, there are ready-made ones there, and I can just copy them directly.

From this we see countless scenic spots doing countless same things, and we see that every city has the same snacks, the same storefronts, and the same pedestrian streets. Seeing all the characteristics of Chongqing, Changsha, Guangzhou, Beijing, and Northeast China integrated into one street, its essence is stitching and handling, and the core is maximizing benefits.

Every era has needs that belong to this era. There is an old saying that "etiquette is known when a warehouse is a real one." In the past, people did not have enough food and clothing, so they naturally did not have a need for "etiquette" for tourism. Now, with the development of China's economy, tourists will also have spiritual needs for tourism. More and more, the rejuvenation of Chinese culture around the world is inevitable.

In the future, the changes of the tourism market will still change with the needs of consumers. Scenic spot operations require deeper cultural excavation, and this will be implemented differently in each region and each scenic spot.

For example, Changsha's very popular "Wenheyou" has created a high-quality consumption place, leveraging the scene advantages of the scenic spot and vigorously expanding scene consumption. It has done well in Changsha, but it will not work if it moves to Guangdong. Because Wen Heyou from Changsha intercepted Changsha's urban culture in the 1980s, many of Changsha's fast-ending diets and other cultures were passed down and re-presented, which aroused the subconscious emotional resonance of many old Changsha people.

Wenheyou in other places are more overdrawing Changsha Wenheyou's brand assets and not fully considering the local specific culture in other places. Naturally, they cannot create touching scene consumption venues. In addition, the main consumption scene of Wenheyou in Changsha is that Changsha locals entertain friends from other places. The core reason for purchase is still a window to understand Changsha's market culture. The reasons for purchasing in other places seem to be insufficient.

Different from Wen Heyou's way of selling things, many unique cultures have been submerged in the wave of "Internet celebrity culture" in recent years, but they have not completely disappeared, but have been popularized and integrated into popular culture. However, culture is a very broad concept. Every city has hundreds or thousands of years of cultural deposits. If you want to express everything, it means you can't express anything.

The progress of civilization will inevitably choose the path with the greatest chance of survival and the path that maximizes benefits. We will wait and see how culture and tourism will develop in the future.