In the two years since its opening, Changsha IFS has continuously broken through its boundaries through many innovative collaborations with world-renowned IP and artists and become the premier fashion trend vane in Central China. This summer, Changsha IFS continues to take the lead, inviting Dezio, a world-renowned graffiti artist and one of the most influential "Chinese graffiti veterans" in the Chinese graffiti industry, to join hands with world-renowned IP LOONEY TUNES for the first time to present art and business The perfect integration, using colorful graffiti brushstrokes to create summer street scenes, bringing a new fashion and cultural experience to the public.

On July 10, Changsha IFS's "Playing Cool Summer" themed event kicked off in full swing. The first exhibition of the LOONEY TUNES themed event in Central China and the first large-scale hand-painted graffiti wall in Central China by world-renowned graffiti artist Dezio were officially unveiled, fueling the trend of street culture.

Central China welcomes LOONEY TUNES for the first time in Changsha IFS's "Fun Cool Summer" launch

As a world-renowned classic animation image,LOONEY TUNES not only maintains its enduring fashion charm, but also continuously initiates cross-border cooperation in fashion, becoming one of the representatives of street trend culture. This cross-border with Changsha IFS, a fashion landmark in Central China, is the first cooperation between LOONEY TUNES and a large commercial body in Central China. It is also specially presented with Dezio's summer-style artistic brushwork. The perfect combination of trend art and business will bring consumers a comprehensive and diversified fashion lifestyle experience.

The themed installation located in the LG2 restores classic trend scenes of street elements such as graffiti, skateboarding, and hip-hop. The public can experience the time tunnel that spans popular culture, summer street sports such as uneven bars and skateboarding, check in interesting video game devices, and interact on electronic graffiti walls. The classic character of LOONEY TUNES is specially presented in the form of graffiti written by Dezio, and a street-style image is integrated into it, fully creating a themed street view of summer trend sports, bringing the exclusive joy energy and unique charm of summer to Changsha citizens.

Dezio, one of the veterans of China's graffiti generation, was the first to combine IP and commercial creation. Changsha IFS led a new trend in street culture

Dezio has always been at the forefront of contemporary graffiti art and is widely regarded as one of the "veterans of the Chinese graffiti industry". He has influenced the development of Chinese street art, and he has also planned China's first permanent graffiti project with an area of over 4000 square meters. In addition to the graffiti and doll images displayed in the theme installations,Dezio also parachuted into Changsha to present LOONEY TUNES themed graffiti works for the first time to the public in Central China.

(Artist Dezio and his graffiti wall)

In addition to the classic trend charm of LOONEY TUNES,Dezio also added his understanding of street trend culture to this cooperation. Dezio said the collaboration was both exciting and challenging. "This is my first attempt to combine IP and commercial creation, and it is also my first large-scale personal project in Central China. "When talking about how to combine the classics of LOONEY TUNES with the trend positioning of Changsha IFS,Dezio said," In terms of character image, I chose the combination of bright colors and dynamic lines, and in the scene part, I considered the overall creation of spatial vision. It not only balances the picture, but also maintains visibility. "Through this first show in Central China," I hope to bring a different impression of trend culture to the people of Changsha.“

Trend extreme sports celebrities gather in Changsha IFS wonderful performance show to set off a summer heat wave

On July 9, Changsha IFS held a grand launching ceremony at the "Playing Cool Summer" installation site. This time, co-artist Dezio visited the site. Well-known trend artist DJTomPrice, Chinese-American professional XGAME event MC Edan Qian, World Guinness Record holder Cui Wentao, Chinese skateboarder king, world BMX champion Wei Lifu, rapper Wei Xing and other top national extreme trend sports celebrities also gathered at the scene to present a wonderful sports show. Bring an audio-visual feast of street trend culture to the public, and explode the audience.

Trend art and business perfectly cross the border, Changsha IFS leads the upgrading of urban art

LOONEY TUNES summer trend scene is another new attempt by Changsha IFS to combine trend art with commercial space. It is created with a highly immersive atmosphere and builds a zero-distance communication magnetic field between consumers and trend art, while retaining commercial space. At the same time, it also creates differentiated advantages with unique brand characteristics and charm, becoming another classic case of global IP trend cooperation.

In the future, Changsha IFS will continue to bring more space for artistic upgrading to Central China and continue to lead the city's international artistic upgrading.