Changsha IFS's rich cross-border cooperation in trend art has become a trend vane in Central China since it opened. Among them, the annual summer trend shoe activities have aroused huge repercussions. Changsha IFS transformed itself into a trend maker and launched a new concept fashion shoe exhibition of "Fashion Shoe Factory", which deeply analyzed the concept of trendy shoes and exhibited nearly 250 pairs of limited edition and collector's edition shoes at one time. It also joined forces with Jie Hugu, Rudy Lim, Digiway, Wang Zhijun, Zhang Baqian and other well-known trend artists at home and abroad to display nearly 100 pieces of collected trend art, creating a complex and diverse trend art space and setting off a trend storm again.

The trendy shoe party made a wonderful appearance, and the big celebrities gathered together to move the summer

On August 5, Changsha IFS officially launched the "trendy shoe factory". Trend guests such as China's most influential champion DJ, DJ Wordy, the only DMC champion in Chinese history for three consecutive years, and independent hip-hop musician Wei Xing gathered at the event to bring a wonderful show. Co-artist Jie Chugu presented "The Evolution of Shoes", setting off a craze for sneakers and trendy culture. The event site not only presented fashion shows of Chinese sports fashion brand such as Li Ning, Nike, Adidas, Jordan, etc., bringing a wonderful trend feast, but also provided the audience with a limited amount of shoes public welfare auction. While collecting the best things in their hearts, we also participated in the public welfare education program established by the Mango V Fund for recent college entrance examiners, achieving more people's dreams.

(China's most influential champion DJ and the only DMC champion DJ Wordy in Chinese history for three consecutive years performed live)

Nearly a hundred trendy art works collide across bordersCreate a trend of innovative street art and culture

Today's fashionable shoes are not only a symbol of trend, but also have spawned many art forms. In the "Fashion Shoe Factory", nearly a hundred classic works of art created by several trendy masters with the theme of sneakers gathered here to jointly show more aspects of shoe culture.

South Korean artist Rudy Lim, who is famous for his "ruthless" removal of shoes and "breaking the whole into parts", presented 6 pieces of shoe anatomy art and brought the first exhibition of his work in Central China at IFS in Changsha, including its highly well-known and ultra-limited edition of OFF-WHITE x Air Force 1 Low "Volt".

(OFF-WHITE x Air Force 1 Low “Volt”)

Digiway, which created "Chao Dai" based on "Riverside at Qingming Festival", brought another classic this time: the classic 1.0 version and the latest 3.0 version of "The Last Supper".

(Digiway classic "The Last Supper" series)

Well-known shoe maker Wang Zhijun makes shoe masks to protect the environment. His works have been collected by trend artists and stars such as Takashi Murakami and Edison Chen. This time, he also presents his new 2020 work, selecting the second color matching shoe of the Kobe 11 Muse Pack designed by Jordan designer Tinker Hatfield., paying tribute to star Kobe Bryant.

(Wang Zhijun's new book FOREVER MAMBA)

In addition, Zhang Baqian, a well-known senior building block shoe designer in the post-95s circle who originally designed nearly 300 models, used building blocks to carefully create many well-known shoes such as Air Jordan, Dunk Low, and Yeezy, which are full of interest.

(Zhang Baqian's shoes and building blocks)

The classic art works of many artists echo the various limited edition objects in the exhibition, showing a deeper level of trendy shoe culture and the infinite possibilities of the future, upgrading trendy shoe culture into trendy art, further distancing the public from art, and upgrading urban culture.

Famous shoe stores in GuangzhouXH55QiqichaoFlowing artist Jie Tutumilitary articlesShoes attended

Jie Tugu has created many works inspired by trendy shoes. This time, he came to Changsha in person to not only present the painting "The Future Is Coming" commemorating the 30th anniversary of Air Max 90, but also exhibited his works using sneakers as brushes, arousing great attention and resonance.

(Jie Tutu and his paintings with sneakers)

Strive to create a giant sneaker devicewithinTibetan reproductionstyles

In addition to THE core of trend culture, Changsha IFS has also created giant shoe installations, gathering limited edition collectibles that can only be heard in life. Various replicas and co-names of AIR JORDAN 1, which spans the history of shoe development, and the movie "Back to the Future 2" carries dreams and creative NIKE MAG BACK TO THE FUTURE; TOM SACHS x NIKE MARS YARD, MARS YARD 2.0, co-branded with well-known artist TOM SACHS; The popularity continues to drop. Shoes such as the "barb" AIR JORDAN x TRAVIS SCOTT, OFF-WHITE x NIKE "THE TEN" series known as the "Shoe King of the Year" are all popular among trendy people. Each pair is enough to attract the eager attention of trendy people.

In addition to the collection of limited models, China's Li Ning, Nike, Adidas, Jordan and other national fashion and sports brands jointly displayed the hottest new models and limited models of the season, allowing the public to view the hottest items in one go and have the opportunity to find their own trend attitude in Changsha IFS Collect your favorite items and find your own trend attitude.

(The fashion brand fashion show interprets the trend of the season)

Fashion sports are all in basketball

In the "trendy shoe factory", a unique and cool style street basket interactive area is specially set up to interactively check in. A much-loved shooting machine is also specially set up, which is paired with a customized fluorescent color version of the special basketball for everyone to experience it personally. You can get free shooting gold coins with a small ticket for fun shooting. If you succeed, you will also have the opportunity to get rich cool benefits and upgrade your trend taste.

There is also a street basketball area in the exhibition, which interprets street scenes of fashionable shoes. The interactive installations quickly attracted a large number of trendy people and became a popular check-in spot in the city.

"Fashion Shoe Factory" is a new attempt by Changsha IFS to introduce trend culture into commercial space. By creating a complete shoe culture experience space, it better connects with consumers in dialogue. In the future, Changsha IFS will also launch more trend dialogues to create more and better experience and communication platforms for many fans of trend culture.