"Half of the country's people are in Changsha?" Recently, the Internet celebrity city of Changsha once again swept the headlines of major media and dominated the hot searches. Eating, playing, and enjoying Changsha has become the "life that people across the country want to live": at Huangxing Road Pedestrian Street, where traffic jams are still at 3 a.m., Experience the "Xiangan-style" nightlife; go to Changsha IFS to savor the fashion trends brewed by Changsha's fireworks; Holding a cup of tea full of national style, I met Sister Lang Yixing when Wen Heyou traveled through Changsha in the 1980s... This August, Changsha people who dared to be the first in the world will no longer take the usual path. In the hot summer, a high-tech cultural tourism equipment exhibition will be settled in Ouyang Xun Cultural Park in Shutang Mountain, Changsha. The organizers vowed to make it a unique "cultural tourism amusement carnival" in the country. In August, at the Ouyang Xun Cultural Park in Shutang Mountain, Changsha, another Internet celebrity check-in spot in Changsha is about to come through the wind and waves.

On July 15, 2022, the first Hunan Cultural Tourism Technology Product Application Display Series Activities and the Provincial and Municipal Work Coordination Meeting for the 2022 Hunan Province Cultural Tourism Equipment Expo and the Wangcheng District Preparatory Work Scheduling Meeting were held successively, marking the official launch of the Cultural Tourism Technology Application Exhibition, which was the first event of the first Hunan Province Tourism Development Conference, and entered the implementation stage.

exhibition profile

In order to implement the "three highs and four new" strategy, implement the Hunan Provincial Conference strategy, promote tourism quality improvement and efficiency improvement, accelerate the construction of Hunan's "strong cultural province", and comprehensively promote rural revitalization work, in 2022, Hunan will hold the first session. The provincial tourism development conference will lead the high-quality development of Hunan Province's tourism industry through "setting standards and proofing". According to the overall arrangement of the activities of the Hunan Province Tourism Development Conference, the "First Hunan Cultural Tourism Technology Product Application Display Series and the 2022 Hunan Province Cultural Tourism Equipment Expo"(referred to as the "Cultural Tourism Technology Application Exhibition") will be held in Ouyang Xun Cultural Park, Shutang Mountain, Wangcheng District, Changsha City from August 19 to August 21, 2022, extending from August 21 to the end of October. With the theme of "Science and Technology Empowers New Cultural Tourism, Innovation Leads New Life", this year's Cultural Tourism Technology Application Exhibition has an exhibition area of 28000 square meters and 176 booths have been set up. Leaders of industry associations of six central provinces, Hunan Province, city, prefecture and county industry authorities, heads of Hunan 5A and 4A scenic spots, heads of member units of Hunan Provincial Scenic Association and other thousands of professional visitors attended the exhibition. The scale, exhibition specifications and innovation level will be the best in Hunan Cultural Tourism Exhibition.

The Cultural Tourism Exhibition mainly has three sections: exhibition display, summit forum, and supporting activities, focusing on displaying new technologies, new products, and new achievements in the field of cultural tourism science and technology.

The exhibition section will focus on displaying products from high-tech cultural and tourism equipment, amusement and entertainment equipment, parent-child experience and immersive interpretation, and commercial services to create a panoramic immersive exhibition. The Summit Forum section will hold the 2022 China Hunan Science and Technology Empowering Cultural Tourism High-Quality Development Forum, Hunan Tourism Development Conference Tourism Attractions Brand Promotion Activity and the Second Member Representative Conference of the Hunan Province Tourism Attractions Association, etc., aiming to promote the integrated development of culture tourism and technology, and create a cultural and tourism industry exchange platform. The supporting activity section mainly sets up a number of activities such as the opening ceremony, project signing, leadership tour, Shutang Mountain Night View Light Show Version 1.0 and Version 2.0, and new cultural and tourism equipment promotion meeting to enrich content and create a good activity atmosphere.

(1) High-tech cultural tourism equipment exhibition area

It mainly displays dynamic special effects cinemas, VR experience equipment, robot and mecha cruises, high-tech cultural and tourism experience products such as interstellar adventure, deep-sea adventure, and dark riding.

Highlights of the exhibition: Shanghai Herui Digital Technology will showcase a brand new super star dome theater, Beijing St. Witt Technology will create a walk-in VR virtual tomb adventure journey, and Huanyu Culture will combine the park's characteristics with 40 sets of lights to create a A large-scale lighting show provides guests and audiences with a thrilling and exciting visual and sensory experience.

(2) Amusement equipment exhibition area

Focus on displaying dynamic platforms, dynamic seats, simulation, cool tanks; rail racing cars, self-controlled amusement equipment, unpowered amusement equipment, water amusement facilities, inflatable amusement, jungle climbing, cute pet park, extended training and other large-scale amusement equipment.

Highlights of the display: Zhejiang Beishida uses the waters of the park to provide three yachts and two barbecue boats. Yuanyi Amusement Equipment displays a variety of Internet celebrity amusement products. Set sail to assemble a children's castle with a size of over 100 square meters in the shape of fish, allowing young people and children tourists to experience a fast and comfortable amusement experience.

(3) Parent-child experience and immersive interpretation exhibition area

Focus on displaying parent-child play and interactive facilities, including physical parks, children's slides, climbing equipment, Internet celebrity bridges, inflatable castles, etc., as well as immersive interpretation equipment such as digital tourism, tourism performing arts, light and shadow shows, float parades, and interactive props.

Highlights of the display: Huamai Amusement customized children's slides, Anhui Tongxin created indoor bungee trampoline, and Guwei Animation displayed a set of children's bumper cars from the Sky Battleship series, allowing children to experience the joy of growth in gliding, jumping and collision in the park.

(4) Commercial service exhibition area

Focus on displaying theme park planning and design, cultural tourism planning and design, scenic spot design, cultural and creative product design, etc.

Highlights of the exhibition: Jiuyuan Group, as a leading enterprise in commercial exhibitions, will use this event to display special food dining cars for guests and tourists in order to enrich the beauty effect of the park. Zigong Lantern Dragon's unique sound effects, dinosaurs and riding dinosaurs provide tourists with diversified check-in holy places, as well as small buildings displaying a variety of starry sky houses, allowing tourists to enjoy the tranquility and laidness of summer summer countryside while experiencing exciting rides.

Forums and supporting activities

Accurately build a communication platform to talk about new ideas for industry development

In order to further promote the high-quality development of cultural tourism empowered by science and technology, during the "First Hunan Cultural Tourism Technology Product Application Exhibition Series Activities", an opening ceremony, leadership tour, project signing, conference forums, light and shadow shows, and new product promotion of cultural tourism equipment will be held. Meeting and other activities. Among them, the "2022 China Hunan Science and Technology Empowerment High-Quality Development Forum of Cultural Tourism" will be an important part of this event. It will invite industry celebrities to focus on "Science and Technology Empowerment High-Quality Development of Cultural Tourism","Night Economy","Internet + Cultural Tourism","Finance Boosts Cultural Tourism Industry" and other hot topics. At that time, representatives of cultural tourism technology companies across the country, industry experts and scholars, scenic spot management representatives, financial and investment institutions and others will gather in the forum to work together and discuss the development trend of the integration of cultural tourism and technology. The forum will strengthen extensive exchanges and cooperation among industries, exchange ideas, share experiences, build consensus, and grasp trends to provide direction guidance and practical support for the reform, upgrading, quality improvement and expansion of the cultural and tourism industry.

Extended activities

Hundreds of thousands of tourists have helped create a scenic version of the "Cultural Tourism Technology Carnival"

As Hunan's first outdoor high-tech equipment exhibition settled in a scenic spot, it is not only for professional audiences, but also an "amusement carnival" tailored for the tourists flocking from all over the country. The exhibition will be extended to the end of October, which will meet the operating needs of the scenic spot. The exhibition equipment that is most popular among tourists will be retained in a cooperative and joint venture to continue to serve the tourists. Covering an area of 20000 square meters, Hunan's largest outdoor parent-child non-powered park and the country's first forest walking immersive light and shadow show "Blooming Shutang Mountain", costing tens of millions, will be fully open to tourists and visitors during the exhibition, allowing tourists to experience the joy of amusement and the beauty of light and shadow after attending the exhibition. At the same time, the scenic area has creatively planned experience activities such as the "Summer Refreshing Season Water-Splashing Festival", the "National Trend Hanfu Season", and the "National Day Carnival Carnival and Long Holiday Eight Days of Music", which are expected to attract 200,000 tourists to participate in check-in interaction.

Technology empowers new cultural tourism innovation to lead new life

With the development of the times, cultural and tourism companies are accelerating digital transformation and innovative layout. Through technological empowerment, they have provided new momentum for post-epidemic transformation and upgrading, quality improvement, and business development for the majority of tourist attractions. Holding the first Hunan Cultural Tourism Technology Product Application Display Series and the 2022 Hunan Province Cultural Tourism Equipment Expo is a move in line with the needs of the times. At that time, managers and researchers of the cultural tourism industry at all levels in Hunan, hundreds of scenic spots and more than a thousand scenic spots across the country will visit and participate in the conference with the desire to broaden their horizons, transform and upgrade, and find new technologies, new products, new ideas, new services, and new business formats needed for development, which will promote Hunan Cultural Tourism. Deep integration with science and technology after the epidemic. Provide direction guidance and practical support for the reform, upgrading, quality improvement and expansion of the cultural and tourism industry. Let Huxiang culture insert the wings of science and technology, help the cultural tourism industry revitalize after the epidemic, and become the fourth trillion-level pillar industry in Hunan Province.