Hotels and B & Bs work together

Urban and rural integration and revitalization

Co-construction of high-quality development of hotels and B & B

"Pairing" activities

On March 8, in order to study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, integrate high-quality development of tourism into the new practice of Chinese-style modernization, strive to improve the modern tourism system, continuously improve the overall strength and competitiveness of the tourism industry, and promote the cultural and tourism industry Empowering rural revitalization. Co-sponsored by the Chengdu Tourism and Accommodation Industry Association, the Culture, Sports and Tourism Bureau of Qionglai City, and the People's Government of Tiantaishan Town of Qionglai City, the "twinning" activity for the high-quality development of hotels and B & B jointly organized by Tianfu Honggu Farming and Reading Taoyuan, Chengdu Kehua Mingyu Haoya Hotel and Yuanwozi Winery was successfully held in Tianfu Honggu Farming and Reading Taoyuan. Huang Ping, First-level Inspector of the Sichuan Provincial Department of Culture and Tourism, Tang Yu, Deputy Director of the Market Management Division of the Sichuan Province Department of Culture and Tourism, Shao Yongbo, Deputy Mayor of Qionglai City, Guo Haobo, Secretary of the Party Committee of Tiantaishan Town, Qionglai City, Culture and Sports Meng Bakun, member of the Party Leadership Group of the Tourism and Tourism Bureau, An Maocheng, President of the Chengdu Tourism and Accommodation Association, Gao Chunling, Vice Presidents, Yu Yong, Li Yuhong, Huang Huang, Party Branch Secretary, Zhou Jianmin, Secretary of the Association, Zhang Shugang, the shareholder representative of Ruiyun Group, and 21 pairs of hotel and B & Bs, a total of about 80 people attended the meeting.

First of all, Shao Yongbo, deputy mayor of Qionglai City, delivered a speech. He said that the event aims to build a bridge for the joint construction and mutual promotion of urban hotels and country B & Bs, and promote industry standardization. The event was held in Qionglai, fully reflecting the Provincial Culture and Tourism Department, Chengdu City Culture, Radio and Television Tourism Bureau and Chengdu Tourism Accommodation Industry Association fully affirmed the development of Qionglai tourism B & B industry. Through marriage pairing activities and the establishment of the "Lai Accommodation" Butler College, our city will conduct standardization construction, skills training, experience exchange, Share resource advantages and other aspects to promote complementary advantages. This event will not only promote exchanges in the tourism and accommodation industry, but will also inject new momentum into the development of the cultural and tourism industry in Qionglai City. Through this event, our city will work together with hotels and B & Bs to polish the Qionglai cultural tourism brand and promote the integration and revitalization of urban and rural areas.

At the meeting, Association President An Maocheng delivered a welcome speech. He said that in July 2022, Chengdu Tourism and Accommodation Association and Ctrip Group released the "Top 60 Tourist B & Bs in Chengdu" list, which is the first provincial capital city association in China. B & Bs released by the association. Subsequently, the association organized a pairing marriage between representative hotels in Chengdu City and the top 60 B & Bs to help growth and attract widespread attention in the industry. Today, holding the "pairing" event for the high-quality development of hotels and B & B is a sublimation of the pairing of hotels and B & B. I hope today's event will empower the rapid recovery of our cultural and tourism industry. At the same time, the "Hotel and B & B Furong Club" will be established, aiming to allow hotels and B & B to move more, interact more, and interact more. The members of the Furong Club are composed of hotels and B & B that are paired. They adopt a rotating chairman system and are elected and replaced every year. The first rotating chairman units are Chengdu Kehua Mingyu Haoya Hotel and Tianfu Honggu Farming and Reading Taoyuan.

Subsequently, 21 hotels and B & Bs were issued with pairing marriage certificates, and hotel B & Bs were paired (ranking in no particular order):

At the meeting, the Chengdu Tourism and Accommodation Industry Association teamed up with the Culture, Sports and Tourism Bureau of Qionglai City to establish the "Laisu" Butler College. Meng Bakun, a member of the Party Leadership Group of Qionglai Culture, Sports and Tourism Bureau, said that the "Laisu" Butler College carries the heavy burden of developing Qionglai B & Bs, talent training and incubation, and brand cultivation. Next, we will use the "Lai Su" Butler College as the starting point, focus on the national rural revitalization and development strategy, strengthen the training of B & B management and management talents, and use skills training to drive the development of the B & B industry; At the same time, we highlight the four cultural characteristics and connotations of "Qiongcha, Qiongjiu, Qiongzhu, and Qiongkiln", vigorously cultivate the public brand of "Lai Su" local B & Bs, and strive to build Qionglai B & Bs into a research base for B & Bs across the province and even the country., and strive to build the "Lai Su" brand into a business card for the development of Chengdu B & Bs.

Next, Ma Li, the shopkeeper of Jinfuyi, a national-level Grade A B & B, shared with the participants the experience of Jinfuyi in creating a Grade A B & B. Yang Yan, director of the Quality Special Committee of the Association and general manager of Chengdu Tianren Hotel, introduced the key work of the Quality Special Committee. Next, we will focus on the selection and training of "Chief Quality Officers" and "Benchmarking Servants" to develop the tourism and accommodation industry with high quality.

Immediately afterwards, Mr. Zhou Guohua, co-founder of Tianfu Honggu, was entrusted by the Chengdu Tourism Accommodation Industry Association to release the "Action Plan for the High-Quality Development of Chengdu Tourism Accommodation Industry"(referred to as: Red Valley Plan), the action plan aims to implement the relevant instructions for the high-quality development of the cultural and tourism industry, promote the in-depth development and effective implementation of high-quality co-construction activities of hotels and B & B, and comprehensively promote the improvement of the overall service quality and brand building of Chengdu's tourism and accommodation industry. Through the development method of pairing and marriage of urban hotels and tourist B & B and mutual help and learning, the hotel standards drive the professionalization of tourist B & B services. Promote the personalized innovation of hotel products with the characteristics of tourist B & Bs, thereby comprehensively promoting the development of Chengdu's tourism accommodation industry towards standardization, high-quality, themed and characteristic, and adding luster to the improvement of quality and efficiency of the tourism accommodation industry.

Finally, Huang Ping, a first-level inspector of the Department of Culture and Tourism of Sichuan Province, made a concluding speech. Huang said that hotels and B & Bs are an important part of the cultural tourism industry. After three years of impact of the epidemic, hotels are facing huge changes in consumption and need to innovate development methods to provide service products that are closer to the market and warmer. Although the development momentum of B & Bs is strong, in actual operation, the level of standardization, standardization and professional services of B & Bs is not high. Constraints the brand image building of Chengdu B & Bs. It can be seen that the high-quality development of B & Bs is inseparable from standardized management of services, health, safety and other aspects. The transformation and upgrading of hotels also requires a distinctive and personalized service awareness. It is hoped that hotels and B & Bs will seize the opportunities of pairing cooperation and integration of assistance, and continue to tap the potential of cooperation in learning, exchanges and practice. I hope that the Chengdu Tourism and Accommodation Industry Association will further leverage the social responsibility of the association and take the opportunity of promoting the development of B & Bs and continue to expand the scope of pairing., guide more hotels and B & Bs to participate, develop together, and make progress together.

The successful holding of this event laid the foundation for the influence of Chengdu's tourism and accommodation industry to radiate across the province and even the country. It is believed that hotels and B & Bs will continue to explore cooperation potential and promote complementary advantages in aspects such as standardization construction, skills training, experience exchange, and resource sharing., strive to build the overall brand of Chengdu's tourism and accommodation industry.