Recently, 7Days Hotel displayed a panoramic view of the 7Days 3.0 prefabricated model room via live broadcast. After product iteration, 7Days Hotel 3.0 once again attracted the attention of the industry with Lego-style experience basic modules and innovative prefabricated craftsmanship. Whether for consumers or investors, high cost performance has always been a prominent advantage of budget hotels, and the revitalized "Top Budget Hotel" 7 Days Hotel 3.0 product adds a qualifier to the cost performance-extreme.

01, 7 Days Hotel 3.0 Upgrade Channel

As the "earliest batch of budget hotels" in the hearts of the people, the 7Days Hotel brand has gone through 18 years and currently has nearly 3000+ hotels, covering 450+ cities around the world. With its own strong brand endorsement and quality assurance, as a "head budget hotel", it is deeply rooted in people's lives. In September 2020, 7Days Hotel 3.0 was released, attracting a lot of attention with its new look.

In the post-epidemic era, 7Days Hotel continues to innovate and make breakthroughs. Focusing on market demand and brand core concepts, 7Days Hotel has innovatively launched the "Lego Model" in 3.0 product creation, providing different product modules of "standard"+"optional" to match the needs of different cities and different projects. At the same time, focusing on the core demands of the new generation of consumer groups, with "Sleep well every day" as the core of the brand, supplemented by diversified value-added experiences, we will integrate the experience of efficient daily, healthy daily, and delicious daily into the business, life, and social life of new youth. Meet the business travel experience of smart new youth in social scenarios.

7Days Hotel adheres to its original intention, deeply cultivates the budget hotel track, and emphasizes extreme cost performance. One of the reasons is that its strong brand capital gives it the confidence to accelerate quality upgrades; the other is that it always clearly recognizes that innovation is the only way to maintain brand vitality. Only in this way can we truly gain recognition from different customer groups.

7Days Hotel has always had significant brand characteristics. By continuously optimizing color proportions and material collocation, the space division is made more youthful and balanced, adding more youthful and fashionable to 7Days Hotel 3.0 products. On January 9, the 7 Days Hotel owned by Jinjiang Hotel (China) held an "on-site"| The live broadcast event "Exploring the Secrets of 7 Days 3.0 Fabricated Model Rooms", this event uses an online perspective to present the updated product details one by one in the form of 7 Days Hotel 3.0 Fabricated Model Rooms, once again breaking through people's hearts. The inherent impression of budget hotels is eye-catching.

7Days Hotel 3.0 Prefabricated Model Room Type A © 7Days Hotel

02. Renewing space and starting the hotel "upgrade competition"

With "Sleep Well Every Day" as its core, 7Days Hotel always focuses on the real needs of consumers in the iterative renewal of products, and is committed to becoming a hotel brand that young people love. At the beginning of product design, the 7-day hotel's 3.0 prefabricated model room not only maintained a consistent high-standard quality experience, but also brought a refreshing and refreshing experience through Lego module experience upgrades, innovative assembly processes and material optimization.

Aesthetic rhythm of space

Among the A room type of the 7Days Hotel 3.0 prefabricated model room displayed during the event, it continues the main visual style of 7Days Hotel 3.0, but also adds a touch of calmness and connotation.

At first glance when I saw Room Type A in the model room, it was still the familiar geometric combination of yellow and blue colors. It was bright and full of vitality, but it felt more concise and elegant than in the past. The wall panels use a unified warm tone texture WPC wall panels to create a warm and modern atmosphere. Entering the room, there is an integrated vanity on the left. The blue vanity background wall once again highlights the brand's main color. The wall is inlaid with simple and practical vanity mirrors, and an adjustable angle wall lamp. Whether it is full of light during the day or dim at night, you can put together the most exquisite makeup here. The right side of the bathroom is separated out of the bathroom by closed glass. The bathroom is more concise and commercial in shape, which not only ensures the basic needs of dry and wet separation, but also has lower cost and stronger adaptability. Floors made of LVT material are faster to build, waterproof and durable.

7Days Hotel 3.0 Prefabricated Model Room Type A © 7Days Hotel

Go deep into the room, whether it is a queen bed room or a twin bed room, the bedside background wall uniformly follows the iconic blue-yellow contrasting geometric style of 7 Days Hotel 3.0. The bed back board adopts a combination of warm gray paint-free board and bedside soft bag, which is lower in cost, more concise and atmospheric, and more comfortable in experience. There are also simple and practical extension seats beside the bed, making the entire space particularly simple and comfortable. In addition, the TV wall facing the bed is also very beautiful. The customized yellow TV frame has simpler lines, and the clothes poles, full-length mirrors and hidden light strips next to it have a compact layout and are very practical. It is both elegant and modern, outlining a unique guest room scene.

If the optimization of Room Type A is a change based on the original, Room Type B of 7Days Hotel 3.0 prefabricated model room is a new upgrade. It is a business-style room type launched by 7Days Hotel to cater to overseas market expansion.

7Days Hotel 3.0 Prefabricated Model Room Type B © 7Days Hotel

This room type is mainly decorated with modern and simple warm gray tones, decorated with blue and yellow brand colors of 7 Days Hotel 3.0. The overall atmosphere of the space is enhanced through dark blue brand custom hanging pictures and yellow TV frames. The overall style is more concise, atmospheric and full of business style.

Jane is an attitude towards life and a return to the soul. The original intention of the modern minimalist style may be to return to the most primitive and simple pursuit of life. However, a concise business style does not mean simplicity, but a unique innovation, presenting a high-quality spatial texture. When you walk into room type B and look carefully, you can find that arcs are filled with every corner of the room, large and small. Ceiling and corners are made of circular corner technology. At the same time, the details of the furniture also echo it, the independent desk, bed back plate, TV frame, etc. all present a circular arc design shape, which is well placed in the space, showing a kind of ingenuity hidden in the details. beauty, and more humane. Taking into account the daily office needs of business travelers, a separate desk and chair has been added to provide guests with a quiet place to immerse themselves in working time.

Although this time is only a exploration of the 7-Day Hotel's prefabricated model room, for me, I am looking forward to the 7-Day Hotel 3.0 products after iteration and renewal. However, rather than calling it a product, I would rather call it a cost-effective, reassuring and reassuring place to rest on future journeys. It can meet the needs of public travel with extremely advantageous prices and surprising quality experience. The future of the renovated 7 Days Hotel 3.0 coincides with the expectations of contemporary travelers.

LEGO Modular Quality Online

How can 7Days Hotel 3.0 products meet the diverse and cost-effective travel needs? In addition to the innovative spatial beauty, it builds different product modules through the "standard + optional" method, which coexists in appearance and application.

Lego's modular and prefabricated construction is one of the important cores of the 7-day hotel's 3.0 renewal. In Room Type A, the overall guest room can be divided into bed set modules, TV wall/full-length mirror modules, wall panels modules, and integrated washstand modules. First of all, integrate the bed back plate, bedside background wall, and extended seat integrated bed set module. The bed back plate module is divided into four sections: adjustable back plate, fixed bed width, bedside table width, and extended seat width, thereby realizing segmented batch customization production. Through prefabrication, the installation period is minimized. At the same time, the bedside background wall uses geometric color block decorative patterns pre-printed on the wall panel to achieve quick installation. The extension seat is also modularly customized into a small size and integrated with the bed back plate, which not only reduces the cost, but also brings an experience upgrade. Secondly, integrate custom TV frames, clothes poles, full-length mirrors, hidden light strips and integrated TV wall/full-length mirror modules. Through a compact layout, space is maximized while making the vision more beautiful.

In Room B, arc-shaped ceilings, arc-shaped wall panels, and customized furniture can achieve the characteristics of modular design, standardized production, efficient on-site installation, and stable and durable quality.

Real view of the 3.0 prefabricated model room of 7Days Hotel © 7Days Hotel

The bathrooms in both room types are modular. The integrated vanity module consists of a vanity, vanity mirror, adjustable angle wall lamp, and wall-mounted hair dryer. Assembly process, multiple specifications and size, can match different room types. Customized in advance and assemble on site. The assembly of the bathroom is set to be open or closed according to different needs, making the assembly flexible and convenient.

Real view of the 3.0 prefabricated model room of 7Days Hotel © 7Days Hotel

The two model room types brought by 7Days Hotel comprehensively and in detail explain the charm of the revitalized products. Modular product design, in the daily consumption experience, is not inferior to traditional construction, but increases the sense of order and standardization of the space.

03. Investment in the "space era" to create the ultimate cost performance

If the above are the core highlights of the 7-Days Hotel 3.0 product after its renewal, then the handling of craftsmanship details will achieve the peak of "extreme cost performance".

The core of extreme cost performance is not low prices, but an experience that exceeds expectations. "Sleep well" has always been a core requirement for hotel accommodation. Times are changing, but consumers 'basic needs for hotels have never changed. The brand proposition of 7Days Hotel's "Good Sleep Every Day" is still strong, creating the "ultimate sleep" that belongs to a budget hotel. In this regard, the 7Days Hotel 3.0 products after the renewal reveal the "careful plan" of rejuvenating the brand.

How to make the sleeping atmosphere better, this is what the 7-day hotel does. The 3.0 product after the renovation takes great pains in terms of sound insulation technology. The threshold stone of the room type is located outside the door of the guest room, and the level height is higher than the floor of the guest room's entrance. At the same time, sound insulation strips and black sealing strips are added at special points to maximize the barrier. The gap between the door holes maximizes the sound insulation effect. In the live broadcast test, when the noise outside the room is 80 decibels, the noise heard in the sleeping area of the guest room can be reduced to 37 decibels.

In terms of shaping the atmosphere, 7Days Hotel achieves the most moderate lighting through a simple and efficient lighting system, which is composed of high-quality spotlights, hidden strips and bedside reading lights. The room is bright and comfortable without headlights. The carefully designed spots and the blending of bright white lights and warm lights make the lighting atmosphere in the room warmer, concise and practical, and more cost-effective. At the same time, the combination of light strips and reading lights can satisfy both work and the atmosphere of deep sleep.

In addition, continuing the core sleeping experience of 7Days Hotel 3.0, the model room comes standard with patented sleeping mattresses of the same grade as mid-to-high-end hotels and linen of naked sleeping level. It is also equipped with comfortable memory pillows that can automatically rebound to help guests improve their sleep quality. At the same time, the constant pressure and rapid heating shower system can bring a smoother and more comfortable bathing experience. The bath products use lemon verbena fragrance, which smells fresh and pleasant, helping to relieve stress and relieve.

Real view of the 3.0 prefabricated model room of 7Days Hotel © 7Days Hotel

From an investment perspective, the contradictory struggles of rising land prices, increasing property costs, and further shrinking profit margins have forced budget hotels to quickly seek change in the bottleneck of development. As the "head budget hotel", 7Days Hotel accelerates transformation and transformation by reducing costs and increasing efficiency. It can be said to be successful and wise. This can be imagined from the fact that the hotel won the "2022 Hotel Investors 'Favorite Investment Brand" in the "Answer and Direction: China Hotel and Housing Rental Industry Investment Annual Report Class Closing Ceremony" event in 7 Days.

Why is the 7 Days Hotel so popular with investors? Hotel 3.0 may explain the 7 days after the product renewal.

In addition to the unexpected joy brought by innovation and value-added, investors 'attention to hotels has more practical significance to reduce costs and increase efficiency during the construction stage. Modular assembly construction and material optimization are one of the important cores of 7 Days Hotel 3.0 product optimization. The modular assembly of the 7-day hotel is based on the customer experience, and on this basis, the construction cost and construction period are further optimized. For investors, the rejuvenation of the 7-day hotel is quite profound. Through modular factory customization and simplified assembly processes, it further reduces the consumption of human and material costs, saves time, improves quality and efficiency, and is more conducive to the convenience of brand standardization and post-maintenance.

"The 7Days Hotel 3.0 prefabricated model room has absorbed the professional advice of the 'Joint Construction Investment Mentor' of the 7Days Industry Joint Construction Research Institute, realizing that the space can be accurately divided, the modular size can be measured, the cost can be measured, and the standards can be refined. The modular equipment is installed immediately on arrival and used immediately, which greatly reduces the labor and material costs during the preparation period." Chen Yu, president of the 7th Hotel Brand of Jinjiang Hotel (China), said.

It is understood that prefabricated construction is an innovative construction method in the construction and hotel industries, and its concept has been understood by many industry colleagues, but there are still a few hotels that are truly prefabricated. Among the three model rooms that have been built this time, the construction time through prefabricated technology can be as fast as 25 days (including the demolition of toilets), which saves more than 37% of the time compared to the traditional construction cycle. The 7Days Hotel 3.0 prefabricated model room carries out prefabricated construction through a variety of different modules, replacing traditional construction and turning slower into faster, helping investors achieve the goal of opening earlier and achieving faster profits. Just imagine, how could the 7Days Hotel 3.0 product, which has lower cost, faster installation, and faster revenue, not be popular?

Take quality as the cornerstone, and continue to make breakthroughs and innovate. As the leading brand on the budget hotel track, 7Days Hotel's product innovation has always been at the forefront of the track. For example, among the 7Days Hotel 3.0 products, take the GIC Innovation Module of Jinjiang Global Innovation Center as an example. On the basis of standard rooms, the "Pure Room Module" can be optional to effectively remove suspended matters such as bacteria and viruses through the air circulation cleaning system. Ensure the purity of the air; the selection of guest room items is mainly low-formaldehyde and low-sensitivity furniture, dustproof mite bedding, low-formaldehyde paint, and green and environmentally friendly materials; In addition, the room is also equipped with a dedicated instant water dispenser, ultraviolet toilet sterilizer, ultrasonic mite remover, etc., which is truly cleaner and more secure. At the same time, in order to follow the trend and respond to fitness needs, FITUP, the "Fitness Room Module" developed by Jinjiang's New Innovation Center GIC, truly achieves a new experience of "fitness in the guest room". Equipment such as yoga mats, dumbbells, rope skipping, and elastic bands will enable free switching between aerobic and anaerobic to meet the fitness needs of travelers and travelers.

To sum up, for budget hotels, more competitive, vital and innovative products are the foundation of their existence and investors 'investment confidence. As a leading budget hotel, 7Days Hotel is based on innovation and relies on modularization as the core improvement to continuously iterate and continuously improve the accommodation experience and investment value, achieving a successful "rush"!