In the context of the normalization of the COVID-19, the normalization of scientific and technological empowerment, and the normalization of high-quality requirements, the consumer demand side has gradually put forward new requirements. Lvwei Culture and Tourism believes that in an era of rapid change and innovation dominance, the supply side should grasp the market and business model through innovation, and effectively connect the relationship between products, services, and marketing. With the promotion of epidemic response strategies and effective drugs, it is expected that 2022 will usher in a gradual recovery process of opening up, and 2023 may usher in a new peak in the cultural and tourism industry. We need to be prepared with innovative ideas, technologies, and development in the cultural and tourism industry.

01. Introduction of popular products - the core support for cultural and tourism consumption

Lvwei Cultural Tourism has summarized the popular products into seven categories: iconic tourist landscapes, innovative amusement equipment, specialty cuisine, themed accommodation products, specialty performing arts products, cultural and creative products, and sports projects.

【 Hot Product Introduction 】 - ① Iconic Tourist Landscapes

Iconic tourist landscapes are positively correlated with the "themes" of tourist areas and scenic spots, and can become attractive and unique selling points of projects, which can be summarized as earth art landscapes, characteristic architectural landscapes, and characteristic project landscapes.

The 13th Division's "Red Star Shines in the East Tianshan Mountains" Landscape Landmark - "Westward Red Star" City Observation Tower 【 Hot Product Introduction 】 - ② Innovative Amusement Equipment

Facilities and equipment are originally very industrialized things, and innovation in amusement equipment not only relies on virtual technology, but more importantly, it is necessary to endow them with soul and cultural value, making the game full of fun interaction and cultural experience. This is also the biggest difference between planning companies and equipment companies.

Tourism and culture are inseparable, but how can they ultimately be transformed into products? How to make consumption? How to convert it into overall attractiveness and brand value? How to effectively connect with the consumption needs of modern people? There are actually many technical aspects and commercial and commercialized structures that need to be addressed. In the "Chongqing Wushan Goddess Scenic Area Enhancement Planning and Conceptual Planning Design" participated by Lvwei Cultural Tourism, the project team designed many interactive landscapes, installations, and cultural experience projects around the "One Road, Four Realms, Nine Levels" pattern and the recreational structure of "Entering Cloud Gate - Accompanying Cloud Immortal - Shared Cloud Rain - Ascending Cloud Platform", which have been highly recognized by the government and some have already entered the construction stage.

Upgrading Planning and Conceptual Planning Design for the Wushan Goddess Scenic Area in Chongqing

In 2020, the Shennu Scenic Area successfully passed the expert review organized by the Ministry of Culture and Tourism and was included in the list of national 5A level tourist attractions. Subsequently, Lvwei Cultural Tourism completed the "Chongqing Wushan Shennu Scenic Area Improvement Plan and Conceptual Planning Design", based on the current development status of the Shennu Scenic Area and combined with its core development demands, to promote the upgrading and development of the Wushan Shennu Scenic Area.

The Lvwei Cultural and Tourism Innovation Institute integrates goddess culture and resources such as the Goddess Temple, Goddess Peak, Wushan Yunyu, and poetry culture. From the perspective of tourism destination construction, it strives to enhance product attractiveness, business structure, recreational methods, route connectivity, and management. Based on the scenery of Wushan Yunyu, it sublimates the love between goddess and goddess, and builds the Goddess scenic area into a comprehensive, three-dimensional, and integrated scenic area that integrates sightseeing, leisure, prayer, leisure entertainment, and parent-child vacation.

【 Hot Product Introduction 】 - ③ Featured Cuisine

The innovation of cuisine focuses on dining environment, dining atmosphere, dining service, and other aspects.

【 Hot Product Import 】 - ④ Accommodation Products

From homestays to boutique hotels to themed hotels, from parent-child hotels to resort hotels, star ratings have become less important. What is important now is its characteristics, which mainly involve form innovation and experience innovation. Suburban cabins, container cabins, bubble hotels, RV campsites, space capsules, cliff hotels, etc. are all changes in form, while experience innovation is different. Experience focuses on cultural expression, amusement content, health preservation content, technology application, etc.

【 Hot Product Introduction 】 - ⑤ Featured Performance and Performing Arts Products

From large-scale landscape dramas in scenic areas to themed theaters, and then to interactive performances in scenic areas, it is actually constantly developing. I think Chongqing should also have deep experiential entertainment products like the "Wuhan Zhiyin Hao".

【 Hot Product Import 】 - ⑥ Cultural and Creative Products

We have already discussed some cultural and creative modes and methods, so we will not elaborate on them here.

【 Hot Product Import 】 - ⑦ Sports Events

Sports can actually be divided into many types and are very important in cultural and tourism projects. There are grassland movements, forest movements, desert movements, Gobi exploration, coastal movements, etc. that rely on resource perspectives; Rural and suburban sports that rely on the environment; There are Tai Chi, kites, horse racing, yak racing, camel racing, etc. that rely on ethnic customs; There are also adventure sports and competitive sports that rely on the site.

The above is discussed from the perspective of seven popular products. In fact, each category can create a popular product and form its own characteristics.

02. World class brand: Creating world-class cultural and tourism destinations

We should focus on telling the story of China well, build a batch of world-class products, and innovate to promote international cultural exchanges and dialogue among civilizations. A world-class tourist destination should form a diversified market structure, an international brand, an international product system, especially the implementation of international service facilities and service models.

The products of world-class tourist destinations need to meet diverse demands, involving breakthroughs in innovative tourism formats such as wellness, sports, medical, cultural, educational, artistic, and technological tourism. In the "Wuhan Comprehensive Tourism Development Plan", Lvwei Culture and Tourism positions Wuhan's comprehensive tourism as an internationally renowned destination for leisure and cultural experience tourism, and has constructed a product architecture of "1 major explosive project, 12 major engine projects, and 100 supporting projects". In the "Xiamen Comprehensive Tourism Special Plan", we position it as a world-class leisure and vacation city and an international coastal garden tourist city. The spatial strategy of "going up the mountain and down the sea" has been proposed, and a spatial structure of "one core, two poles, two belts, four zones, and four corridors" has been constructed. The product has formed a system of "3 core projects, 6 key projects, and 68 supporting projects".

03. Urban renewal becomes a new opportunity for cultural tourism

Urban renewal is the main task faced by a country's urbanization level after entering a certain stage of development. China has experienced extensive and rapid growth since the reform and opening up 40 years ago, and it is inevitable for the urban spatial structure to shift from incremental expansion to stock improvement. Urban renewal has also become a focus of attention for green tourism in recent years, and has participated in a large number of urban renewal projects.

Urban renewal shoulders the historical mission of revitalizing urban space, regenerating humanistic memory, and reshaping social vitality in the new era. Whether it can create culture and distinctive business models is actually closely related to cultural tourism. Traditional urban commerce and neighborhoods can no longer form highlights in urban renewal, so learning to use new cultural and tourism drivers and techniques has become very important.

Urban renewal can be roughly divided into three categories: demolition and reconstruction, organic renewal, and comprehensive improvement, all of which require six aspects: renovation, revitalization, enhancement, improvement, upgrading, and protection.

The first batch of urban renewal pilot work has been carried out one after another. The "14th Five Year Plan" outline is proposed in the form of a column. Urban renewal includes completing the renovation of 219000 old urban residential areas built before the end of 2000, basically completing the renovation of old factory areas in big cities, renovating a number of large old blocks, and adapting to local conditions to renovate a number of urban villages. Therefore, the market prospects for urban renewal are broad.

04. Night Economy: Lighting up the night economy and extending consumption time

Nighttime tourism products include scenic spot night tours, night time cultural and tourism consumption blocks, night time transportation "cultural and tourism oriented", night time cultural and tourism landscape belts, and night time cultural and tourism complexes. Based on landscape lighting and nighttime performances, the focus is on transforming into a diversified consumption model.

05. Activity gathering: Gathering customers and attracting traffic, significantly igniting market growth

Through activities, we can attract customers and significantly increase market growth. Green Tourism can provide activity resource import and operation guidance services, including festival activities, creative activities, exhibition activities, and more.

06. Incremental research and learning: Under the "double reduction" policy, research and learning are waiting to break out, making up for the market demand on weekdays

Under the "double reduction" policy, there will be a new round of explosive growth in academic research, with enormous room for development. Based on cultural and tourism destinations, it is necessary to introduce high-quality research institutions and design high-quality research courses. In addition to education research, attention should also be paid to fields such as real estate research, health and wellness research, and business research. I would like to emphasize the trend of research oriented tourism, such as health and wellness research, and party building research. Research oriented tourism can effectively drive the operation and development of tourist destinations during weekdays and off-season.

07. Health and wellness support: the leading direction after the epidemic, stimulating tourism enthusiasm

Health care is also a key product to solve the problem of off-season in vacation destinations. For health tourism, Lvwei Culture and Tourism has always proposed a "five care vacation" structure of elderly care, heart care, health preservation, beauty preservation, and treatment. Whether it is a health complex, a health resort town, or a health community, it requires high-quality health service formats and strong operational capabilities.

08. Influencer diversion: Focus on the eye economy and create a new tourism image

In the era of "national internet celebrities", relying on multi-channel traffic monetization such as live streaming, e-commerce, and short videos has stimulated innovative models such as internet celebrity economy and content economy! Scenic spots and cultural tourism destinations are gradually introducing and innovating tourism influencer landscapes, tourism influencer projects, and influencer activities as important channels to enhance secondary consumption.

09. Smart Empowerment: Self Service in the Era of Autonomous Travel

Mobile business scenarios and intelligent management enable diversified independent tourism. Under the autonomous tourism system, smart travel, smart tourism, smart catering, smart experience, and smart management have become very important. Intelligence will definitely be the core of future tourism industry upgrading. The combination of online and offline services is the key to improving tourism service capabilities and efficiency. Local governments are also implementing smart tourism planning, smart scenic spots, smart management, and other systems. I think the biggest problem now is the lack of in app services. With the emergence of interest based e-commerce, there will be more emphasis on online and offline in app services in the future.

About Burning Travel Video - Comprehensive Platform for Tourism Short Video Marketing

The Ranlv Video, incubated by Lvwei Investment, has attempted a solution to turn scenic spots into internet celebrities. It has integrated all the service content of scenic spots, from guided tours to queuing, shopping, ticket purchasing, interactive participation, games, event organization, internet celebrity interaction, and scenic spot live streaming platforms. The destination number created has become the best window for "one machine travel", playing all over the world with one machine. Each "scenic spot number" can become a breakthrough window for scenic spots.

Ranlv Video focuses on in trip services and check-in, forming a comprehensive service system before, during, and after the trip. It includes e-commerce, scenic spot live streaming stations, fan group services, check-in and promotion, popular attractions, popular projects, check-in services, and other functions.

Relying on the Fuel Travel app platform, build an integrated intelligent service system for scenic spots!

Provide a new travel service called "Scenic Spot Check in Station" to assist in the marketing and promotion of scenic spots!

Ranlv Video is also promoting "Ranlv Station" in scenic spots, also known as Ranlv Check in Station, It is a landing consumer goods product that can be implanted into scenic spots, which meets the new changes in tourism consumption and new needs of tourism operation in the new era. It integrates scenic spot traffic controllers, internet celebrity check-in points, new consumer goods gameplay, and new marketing models, making tourism check-in more convenient and fun! There is a viewpoint that check-in is sales, and tourist check-in is the fission marketing of the destination. The communication mode caused by check-in has become the most important direction to guide the supply side reform of the tourism industry. Therefore, the integration of online and offline, effectively connecting with new check-in modes and new media communication ideas, is the most important channel for future supply side development and demand side connection.

We promote the Miaoergou Scenic Area through this method. The Miaoergou Scenic Area currently operated by Lvwei has launched the scenic area account "Chao Play Miaoergou" on the Burning Travel Video. Tourists can participate in immersive interactive experiences through the scenic area account, such as exploring treasure hunts, lucky draws, knowledge quizzes, and other activities; You can also travel online to the Dongjiang Summer Palace · Miaoergou Scenic Area to learn about the complete guide to food, drink, and entertainment, which will promote interaction between Miaoergou Scenic Area and tourists.

We also created the divine music of "I eat melons in Miaoergou" for Xiagong · Miaoergou in Eastern Xinjiang, and spread it on social media platforms such as Tiktok, GTV video, WeChat official account, Friends Circle, qq music, Netease Cloud music, and national karaoke. Greatly enhancing the popularity of Dongjiang Summer Palace and Miao'ergou, attracting more tourists to enter the scenic area.

Burning Travel Video - Burning Travel · Beijing Trendy Play Card

The Beijing Trendy Play Card is developed by the Ranlv Video Platform, a subsidiary of Lvwei Culture and Tourism. Ranlv · Beijing Trendy Play Card is a high-value cultural tourism and entertainment card jointly launched by Lvwei Culture and Tourism Group · Ranlv Media and well-known tourism annual card issuing institutions under the guidance of the China Tourism Scenic Area Association. It is mainly aimed at the Beijing area, integrating high-quality attractions, well-known trendy play stores, internet celebrity check-in places and other high-quality resources, covering food, drink, play, entertainment, travel, shopping, entertainment, etc., providing users with fun, discounts, complete and worry free information and strategies for exploring trendy play. Members will enjoy the benefits of "chao value". It is a multifunctional member welfare card, suitable for single nobles, couple dating, fashionable women, trendy cool men, weekends, etc. A must-have for team building, family outings, friend gatherings, and parent-child fun! Limited quantity, get ahead first!

In the context of the normalization of the COVID-19, the normalization of scientific and technological empowerment, and the normalization of high-quality requirements, the consumer demand side has gradually put forward new requirements. Lvwei Culture and Tourism believes that in an era of rapid change and innovation dominance, the supply side should grasp the market and business model through innovation, and effectively connect the relationship between products, services, and marketing. With the promotion of epidemic response strategies and effective drugs, it is expected that 2022 will usher in a gradual recovery process of opening up, and 2023 may usher in a new peak in the cultural and tourism industry. We need to be prepared with innovative ideas, technologies, and development in the cultural and tourism industry.

01. Introduction of popular products - the core support for cultural and tourism consumption

Lvwei Cultural Tourism has summarized the popular products into seven categories: iconic tourist landscapes, innovative amusement equipment, specialty cuisine, themed accommodation products, specialty performing arts products, cultural and creative products, and sports projects.

【 Hot Product Introduction 】 - ① Iconic Tourist Landscapes

Iconic tourist landscapes are positively correlated with the "themes" of tourist areas and scenic spots, and can become attractive and unique selling points of projects, which can be summarized as earth art landscapes, characteristic architectural landscapes, and characteristic project landscapes.

The 13th Division's "Red Star Shines in the East Tianshan Mountains" Landscape Landmark - "Westward Red Star" City Observation Tower 【 Hot Product Introduction 】 - ② Innovative Amusement Equipment

Facilities and equipment are originally very industrialized things, and innovation in amusement equipment not only relies on virtual technology, but more importantly, it is necessary to endow them with soul and cultural value, making the game full of fun interaction and cultural experience. This is also the biggest difference between planning companies and equipment companies.

Tourism and culture are inseparable, but how can they ultimately be transformed into products? How to make consumption? How to convert it into overall attractiveness and brand value? How to effectively connect with the consumption needs of modern people? There are actually many technical aspects and commercial and commercialized structures that need to be addressed. In the "Chongqing Wushan Goddess Scenic Area Enhancement Planning and Conceptual Planning Design" participated by Lvwei Cultural Tourism, the project team designed many interactive landscapes, installations, and cultural experience projects around the "One Road, Four Realms, Nine Levels" pattern and the recreational structure of "Entering Cloud Gate - Accompanying Cloud Immortal - Shared Cloud Rain - Ascending Cloud Platform", which have been highly recognized by the government and some have already entered the construction stage.

Upgrading Planning and Conceptual Planning Design for the Wushan Goddess Scenic Area in Chongqing

In 2020, the Shennu Scenic Area successfully passed the expert review organized by the Ministry of Culture and Tourism and was included in the list of national 5A level tourist attractions. Subsequently, Lvwei Cultural Tourism completed the "Chongqing Wushan Shennu Scenic Area Improvement Plan and Conceptual Planning Design", based on the current development status of the Shennu Scenic Area and combined with its core development demands, to promote the upgrading and development of the Wushan Shennu Scenic Area.

The Lvwei Cultural and Tourism Innovation Institute integrates goddess culture and resources such as the Goddess Temple, Goddess Peak, Wushan Yunyu, and poetry culture. From the perspective of tourism destination construction, it strives to enhance product attractiveness, business structure, recreational methods, route connectivity, and management. Based on the scenery of Wushan Yunyu, it sublimates the love between goddess and goddess, and builds the Goddess scenic area into a comprehensive, three-dimensional, and integrated scenic area that integrates sightseeing, leisure, prayer, leisure entertainment, and parent-child vacation.

【 Hot Product Introduction 】 - ③ Featured Cuisine

The innovation of cuisine focuses on dining environment, dining atmosphere, dining service, and other aspects.

【 Hot Product Import 】 - ④ Accommodation Products

From homestays to boutique hotels to themed hotels, from parent-child hotels to resort hotels, star ratings have become less important. What is important now is its characteristics, which mainly involve form innovation and experience innovation. Suburban cabins, container cabins, bubble hotels, RV campsites, space capsules, cliff hotels, etc. are all changes in form, while experience innovation is different. Experience focuses on cultural expression, amusement content, health preservation content, technology application, etc.

【 Hot Product Introduction 】 - ⑤ Featured Performance and Performing Arts Products

From large-scale landscape dramas in scenic areas to themed theaters, and then to interactive performances in scenic areas, it is actually constantly developing. I think Chongqing should also have deep experiential entertainment products like the "Wuhan Zhiyin Hao".

【 Hot Product Import 】 - ⑥ Cultural and Creative Products

We have already discussed some cultural and creative modes and methods, so we will not elaborate on them here.

【 Hot Product Import 】 - ⑦ Sports Events

Sports can actually be divided into many types and are very important in cultural and tourism projects. There are grassland movements, forest movements, desert movements, Gobi exploration, coastal movements, etc. that rely on resource perspectives; Rural and suburban sports that rely on the environment; There are Tai Chi, kites, horse racing, yak racing, camel racing, etc. that rely on ethnic customs; There are also adventure sports and competitive sports that rely on the site.

The above is discussed from the perspective of seven popular products. In fact, each category can create a popular product and form its own characteristics.

02. World class brand: Creating world-class cultural and tourism destinations

We should focus on telling the story of China well, build a batch of world-class products, and innovate to promote international cultural exchanges and dialogue among civilizations. A world-class tourist destination should form a diversified market structure, an international brand, an international product system, especially the implementation of international service facilities and service models.

The products of world-class tourist destinations need to meet diverse demands, involving breakthroughs in innovative tourism formats such as wellness, sports, medical, cultural, educational, artistic, and technological tourism. In the "Wuhan Comprehensive Tourism Development Plan", Lvwei Culture and Tourism positions Wuhan's comprehensive tourism as an internationally renowned destination for leisure and cultural experience tourism, and has constructed a product architecture of "1 major explosive project, 12 major engine projects, and 100 supporting projects". In the "Xiamen Comprehensive Tourism Special Plan", we position it as a world-class leisure and vacation city and an international coastal garden tourist city. The spatial strategy of "going up the mountain and down the sea" has been proposed, and a spatial structure of "one core, two poles, two belts, four zones, and four corridors" has been constructed. The product has formed a system of "3 core projects, 6 key projects, and 68 supporting projects".

03. Urban renewal becomes a new opportunity for cultural tourism

Urban renewal is the main task faced by a country's urbanization level after entering a certain stage of development. China has experienced extensive and rapid growth since the reform and opening up 40 years ago, and it is inevitable for the urban spatial structure to shift from incremental expansion to stock improvement. Urban renewal has also become a focus of attention for green tourism in recent years, and has participated in a large number of urban renewal projects.

Urban renewal shoulders the historical mission of revitalizing urban space, regenerating humanistic memory, and reshaping social vitality in the new era. Whether it can create culture and distinctive business models is actually closely related to cultural tourism. Traditional urban commerce and neighborhoods can no longer form highlights in urban renewal, so learning to use new cultural and tourism drivers and techniques has become very important.

Urban renewal can be roughly divided into three categories: demolition and reconstruction, organic renewal, and comprehensive improvement, all of which require six aspects: renovation, revitalization, enhancement, improvement, upgrading, and protection.

The first batch of urban renewal pilot work has been carried out one after another. The "14th Five Year Plan" outline is proposed in the form of a column. Urban renewal includes completing the renovation of 219000 old urban residential areas built before the end of 2000, basically completing the renovation of old factory areas in big cities, renovating a number of large old blocks, and adapting to local conditions to renovate a number of urban villages. Therefore, the market prospects for urban renewal are broad.

04. Night Economy: Lighting up the night economy and extending consumption time

Nighttime tourism products include scenic spot night tours, night time cultural and tourism consumption blocks, night time transportation "cultural and tourism oriented", night time cultural and tourism landscape belts, and night time cultural and tourism complexes. Based on landscape lighting and nighttime performances, the focus is on transforming into a diversified consumption model.

05. Activity gathering: Gathering customers and attracting traffic, significantly igniting market growth

Through activities, we can attract customers and significantly increase market growth. Green Tourism can provide activity resource import and operation guidance services, including festival activities, creative activities, exhibition activities, and more.

06. Incremental research and learning: Under the "double reduction" policy, research and learning are waiting to break out, making up for the market demand on weekdays

Under the "double reduction" policy, there will be a new round of explosive growth in academic research, with enormous room for development. Based on cultural and tourism destinations, it is necessary to introduce high-quality research institutions and design high-quality research courses. In addition to education research, attention should also be paid to fields such as real estate research, health and wellness research, and business research. I would like to emphasize the trend of research oriented tourism, such as health and wellness research, and party building research. Research oriented tourism can effectively drive the operation and development of tourist destinations during weekdays and off-season.

07. Health and wellness support: the leading direction after the epidemic, stimulating tourism enthusiasm

Health care is also a key product to solve the problem of off-season in vacation destinations. For health tourism, Lvwei Culture and Tourism has always proposed a "five care vacation" structure of elderly care, heart care, health preservation, beauty preservation, and treatment. Whether it is a health complex, a health resort town, or a health community, it requires high-quality health service formats and strong operational capabilities.

08. Influencer diversion: Focus on the eye economy and create a new tourism image

In the era of "national internet celebrities", relying on multi-channel traffic monetization such as live streaming, e-commerce, and short videos has stimulated innovative models such as internet celebrity economy and content economy! Scenic spots and cultural tourism destinations are gradually introducing and innovating tourism influencer landscapes, tourism influencer projects, and influencer activities as important channels to enhance secondary consumption.

09. Smart Empowerment: Self Service in the Era of Autonomous Travel

Mobile business scenarios and intelligent management enable diversified independent tourism. Under the autonomous tourism system, smart travel, smart tourism, smart catering, smart experience, and smart management have become very important. Intelligence will definitely be the core of future tourism industry upgrading. The combination of online and offline services is the key to improving tourism service capabilities and efficiency. Local governments are also implementing smart tourism planning, smart scenic spots, smart management, and other systems. I think the biggest problem now is the lack of in app services. With the emergence of interest based e-commerce, there will be more emphasis on online and offline in app services in the future.

About Burning Travel Video - Comprehensive Platform for Tourism Short Video Marketing

The Ranlv Video, incubated by Lvwei Investment, has attempted a solution to turn scenic spots into internet celebrities. It has integrated all the service content of scenic spots, from guided tours to queuing, shopping, ticket purchasing, interactive participation, games, event organization, internet celebrity interaction, and scenic spot live streaming platforms. The destination number created has become the best window for "one machine travel", playing all over the world with one machine. Each "scenic spot number" can become a breakthrough window for scenic spots.

Ranlv Video focuses on in trip services and check-in, forming a comprehensive service system before, during, and after the trip. It includes e-commerce, scenic spot live streaming stations, fan group services, check-in and promotion, popular attractions, popular projects, check-in services, and other functions.

Relying on the Fuel Travel app platform, build an integrated intelligent service system for scenic spots!

Provide a new travel service called "Scenic Spot Check in Station" to assist in the marketing and promotion of scenic spots!

Ranlv Video is also promoting "Ranlv Station" in scenic spots, also known as Ranlv Check in Station, It is a landing consumer goods product that can be implanted into scenic spots, which meets the new changes in tourism consumption and new needs of tourism operation in the new era. It integrates scenic spot traffic controllers, internet celebrity check-in points, new consumer goods gameplay, and new marketing models, making tourism check-in more convenient and fun! There is a viewpoint that check-in is sales, and tourist check-in is the fission marketing of the destination. The communication mode caused by check-in has become the most important direction to guide the supply side reform of the tourism industry. Therefore, the integration of online and offline, effectively connecting with new check-in modes and new media communication ideas, is the most important channel for future supply side development and demand side connection.

We promote the Miaoergou Scenic Area through this method. The Miaoergou Scenic Area currently operated by Lvwei has launched the scenic area account "Chao Play Miaoergou" on the Burning Travel Video. Tourists can participate in immersive interactive experiences through the scenic area account, such as exploring treasure hunts, lucky draws, knowledge quizzes, and other activities; You can also travel online to the Dongjiang Summer Palace · Miaoergou Scenic Area to learn about the complete guide to food, drink, and entertainment, which will promote interaction between Miaoergou Scenic Area and tourists.

We also created the divine music of "I eat melons in Miaoergou" for Xiagong · Miaoergou in Eastern Xinjiang, and spread it on social media platforms such as Tiktok, GTV video, WeChat official account, Friends Circle, qq music, Netease Cloud music, and national karaoke. Greatly enhancing the popularity of Dongjiang Summer Palace and Miao'ergou, attracting more tourists to enter the scenic area.

Burning Travel Video - Burning Travel · Beijing Trendy Play Card

The Beijing Trendy Play Card is developed by the Ranlv Video Platform, a subsidiary of Lvwei Culture and Tourism. Ranlv · Beijing Trendy Play Card is a high-value cultural tourism and entertainment card jointly launched by Lvwei Culture and Tourism Group · Ranlv Media and well-known tourism annual card issuing institutions under the guidance of the China Tourism Scenic Area Association. It is mainly aimed at the Beijing area, integrating high-quality attractions, well-known trendy play stores, internet celebrity check-in places and other high-quality resources, covering food, drink, play, entertainment, travel, shopping, entertainment, etc., providing users with fun, discounts, complete and worry free information and strategies for exploring trendy play. Members will enjoy the benefits of "chao value". It is a multifunctional member welfare card, suitable for single nobles, couple dating, fashionable women, trendy cool men, weekends, etc. A must-have for team building, family outings, friend gatherings, and parent-child fun! Limited quantity, get ahead first!