"We are born free, but we are always in shackles." Rousseau revealed the portrayal of modern people's life in one sentence. The moment of tranquility created by camping has given urban groups a respite under pressure and has become a favorite holiday lifestyle for urban people in the current epidemic era. Outdoor scene-style coffee, fast food, and Frisbee experiences have quickly opened a new chapter in the large consumer market. The camping market has shown a "blowout" trend.
However, behind this, it also brings a huge test to every camp company and every camp manager: how can camping continue to innovate, how can it reach new heights, and how to get out of the circle and be remembered by everyone? It has become a topic discussed by people in the camping circle.
Qinghe CAMPING may be too late for the public to choose to go online, but founder Shi Xuanyu believes that this is the most appropriate time. Because she delved deeper behind camping behavior, she found that camping is a projection of people's own tastes, emotions, and style. Only when the team has a large reserve of characteristic scenes can we truly meet the individual needs of campers from all parties.
Therefore, the Qinghe CAMPING team spent eight years traveling to dozens of countries around the world, visiting and experiencing hundreds of camps and activities, and selecting different distinctive scenes for traveling to high-quality destinations in China. When everything is ready, Qinghe CAMPING has the confidence and strength to show that we will open a new chapter in China's camping paradigm!
In terms of site selection, Qinghe CAMPING advocates memory-based scenarios and launches a series of large-scale consumption scenarios from south to north. Qinghe CAMPING also has a new interpretation of the idea of equipment. Under different scene settings, Qinghe CAMPING's team will choose to introduce new outdoor equipment experiences for camping enthusiasts from around the world, allowing campers of this era to break through the "fatigue experience".
Qinghe CAMPING also has a new interpretation of the idea of equipment. Under different scene settings, Qinghe CAMPING's team will choose to introduce new outdoor equipment experiences for camping enthusiasts from around the world, allowing campers of this era to break through the "fatigue experience".
It is worth mentioning that the series of camps launched by Qinghe CAMPING has a clear theme. It vertically creates a series of camp product experiences around the subdivision of the outdoor field. It has been launched:
Qinghe CAMPING·In the Field (Dali)
Qinghe CAMPING·Star Luxury (Shangri-La)
Qinghe Camping·Oasis (Alxa)
Qinghe CAMPING·apron (Beijing)
......
They have multiple themed camping experiences such as golf camping, mountaineering camping, cross-country camping, surfing camping, aviation camping, and skiing camping.
Affected by the epidemic, on the one hand, consumers who cannot stay home have turned to places to travel around the city because their desire to travel long distances and overseas has been suppressed. On the other hand, they want to be closer to nature and have a healthier lifestyle. In response to this demand, Qinghe CAMPING will introduce different event experiences around the world and be held at different campsites every month, allowing gamers and enthusiasts in the epidemic era to participate in and experience a 360-degree event experience without going abroad.
In response to this demand, Qinghe CAMPING will introduce different event experiences around the world and be held at different campsites every month, allowing gamers and enthusiasts in the epidemic era to participate in and experience a 360-degree event experience without going abroad.
Nature is a great source of creativity
But how can the inspiration of camping be limited by time and space?
Beyond nature, there is also the human dimension
The launch of Qinghe CAMPING will lead people who love outdoors
Urban players go together to the utopia they want
Qinghe CAMPING will give you unlimited possibilities
This is our purpose, making camping more diverse
Make camping everywhere
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