On December 18, 2022, on the night of the World Cup finals in Qatar, Lirui Hotel teamed up with Kohler, a global leading kitchen and bathroom brand, to create the country's first hotel suite featuring football-the Kohler Red Devil Suite. It was shocked and released at the Lirui Hotel, Guangzhou South Railway Station. Zhu Weijian, President of Lirui Hotel (China), Sha Zhipeng, Deputy Director of Sales for South China Region of Kohler (China) Investment Co., Ltd., and Li Jianwei, investor of Lirui Hotel at Guangzhou South Railway Station, attended the launch ceremony. When Lirui Aesthetics meets Kohler Manchester United Limited Edition Set, it provides guests with the freedom of physical and mental coexistence, pushing the immersive football experience to the extreme.

Picture/The first from left: Sha Zhipeng, Deputy Director of Sales for South China Region of Kohler (China) Investment Co., Ltd.

Middle: Li Jianwei, investor of Lirui Hotel, Guangzhou South Railway Station

First from right: Zhu Weijian, President of Lirui Hotel (China)

Strong forces join forces to interpret trends

Lirui Hotel has been in the Chinese market since 2020, positioning itself as an interesting and fashionable high-end lifestyle hotel brand. Inspired by art, music, design and fashion, it creates a diversified and innovative living space. In terms of service, we emphasize ease and freedom, and are committed to bringing guests a happy journey that is rejuvenated. Lirui introduces well-known high-quality IP into hotel image design and content organization, deeply explores the combination of life and trends, integrates contemporary cutting-edge art into the space and value core of high-end hotels, and accurately insights and touches new customers when choosing hotels. Psychological demands.

At the launch ceremony, Mr. Zhu Weijian, President of Lirui Hotel (China), said: Lirui's forward-looking and novel design, bold and fearless Lirui attitude, and young and interesting brand style complement Kohler's spirit of innovation, breakthroughs and excellence. Both sides have the ultimate pursuit of quality life. Kohler is an old friend of Lili's long-term cooperation. This time, integrating football elements and once again conducting in-depth cooperation to create the Red Devils Suite is a "one-stop cross-border attempt."

Picture/Lirui Hotel Guangzhou South Railway Station [Kohler Red Devil Suite]

On the night of the World Cup finals, the full picture of the Kohler Red Devils Suite was unveiled for the first time. It is of great significance and even more worthy of commemoration. Since Kohler became Manchester United's official global partner in 2018,"what can we do for fans" has always been Kohler's thinking. The Kohler Red Devil Suite is an answer sheet carefully handed over by Kohler and Lili. This is also a bold attempt by Kohler and Lilui Hotels in the industry to provide fans with a different experience space.

The Kohler Red Devils Suite of Lirui Hotel, Guangzhou South Railway Station, has devoted a lot of effort to investors. As a senior Manchester United fan, they regard the Kohler Red Devils Suite as their sustenance for football. They use the passionate collision of red and black to tailor it for the Red Devils fans. The exclusive bathroom space cleverly integrates the football elements that fans love with the bathroom space. Inspired by Manchester United red and black, and combined with Kohler's leading craftsmanship, it not only perfectly combines color, art and bathroom products. It also integrates Manchester United's passionate spirit into it and plays a new level in bathroom art.

Interesting space, bathing and learning world

In December, Lirui, Guangzhou South Railway Station Lirui Hotel and Kunming Cuihu Lirui Hotel successively landed in the Kohler Red Devil Suite. The room design is inspired by Manchester United's home jersey for the 2018-2019 season. It is mainly red and black, and uses industry-leading color plating technology to create an exclusive bathroom space. The calm mystery of black is dotted with fiery enthusiasm, integrating design and innovation, drawing inspiration from art, fashion and color, combining cutting-edge technology, and using the best quality products to bring interest to consumers who pursue quality of life. A fashionable life experience.

Picture/Guangzhou South Railway Station Lirui Hotel [Kohler Red Devil Suite] shower room uses [Kohler Manchester United Limited Edition] series of products

Photo/Kunming Cuihu Lirui Hotel [Kohler Red Devil Suite] Comfortable [Kohler Manchester United Limited Edition] bathtub

The full range of bathroom products in Kohler's Red Devil Suite are all designed for fans to create a unique Red Devil atmosphere unique to Manchester United. From bathtubs, basins, to faucets, showers, to every bathroom accessory, the entire bathroom space is filled with Red Devil feelings. Manchester United's limited edition Fule freestanding cast iron bathtub covers the whole with black, with classic red in details, and a clean coated surface. The details are noble and gorgeous, and the beautiful curves fit the back to enhance the bathing experience; Manchester United's limited edition Qiosi Fashion basin has a low-key pure black round appearance. The inner wall lines are designed as natural and soft like a water vortex. The curves inside the basin are round and smooth, and the transition is natural, allowing people to feel the physical and mental enjoyment while washing; Manchester United's limited edition Yiting single-handle washbasin faucet has a simple and slender handle, a matte texture of primary color black plating, innovative hot and cold water logos, and a unique design that brings noble and elegant temperament. The Kohler Red Devil Suite is carefully built to bring every guest the ultimate bathroom and privacy experience.

Photo/Kunming Cuihu Lirui Hotel [Kohler Red Devil Suite]

In the future, Kohler Red Devils Suites will also be unveiled in cities such as Shanghai, Wuhan, and Yangzhou, continuing to bring extraordinary immersive experiences to Red Devils fans. Li Rui hopes to use this as a carrier to convey the enthusiasm, determination, hard work and charming sports competitive spirit to more people. In the future, Lili will continue to deeply explore the current consumer market, touch more consumers 'new concepts and new attitudes, and achieve the continuous popularity of the brand.