This is an early reading class in a fruit shop. Fruit shop owners communicate with each other in a peer-to-peer circle, continue to share and help novices get started.
Fruit sales in fruit stores involve all aspects of fruit, including how to promote before sales, how to recommend during sales, how to after-sales after sales, etc. The following describes the sales methods, ideas and skills commonly used in fruit stores.
1. Only when the pricing is high can you be profitable
The store has no profit. Check whether the fruit sold matches the customer's consumption level. If it does not match, you need to find suitable items. For example, if you take 6 yuan for green grapes, you will bid it 15 a catty. It requires huge profits and big money. You can't always rely on low prices. You must rely on the appearance and service quality. The sweetness and sweetness of grape grapes vary. Try to let customers taste them before buying them. If it is sour, remind customers that they are a little sour. Don't worry that customers won't buy them. If they don't buy them, customers will choose something else. And there must be a tasting. There are ways to try it. Don't leave it all there for customers to eat as they please. Instead, when introducing it, the customer asks if the taste is good. Take some for the customer to try it, remember that it is for the customer to try it. Open an introductory learning and communication circle for fruit shop owners, search for a search function in the circle of friends, and search for morning reading classes in fruit shops. The circle has invited more than 300 fruit shop owners to join! It's not easy to open a store, so I'm grateful for having a group of good teachers and friends!
2. Different fruit sales methods are different
The high-priced fruits are easy to sell when packed in boxes, and the fruits used for drainage are easy to sell in large piles. For example, if dragon fruits have yellow leaves, dehydrated or soft fruit bodies, they should be selected in time for cutting and selling. For example, lychees that are cut off are packed in boxes and not sold in bulk, and those that are sold in bulk will not prune. Some fruits are brought back in the morning, and all the fruits that are not sold out will become moldy at night, and the rest will have to be poured out. This kind of variety with short shelf life and high risk is good for low-price group purchases. It is difficult to pay back if it cannot be sold at a high price. Share more experience in opening a fruit shop, search for a search function in your circle of friends, and search for morning reading classes in fruit shops.
3. Fruit can be packaged for sale
Fruits with high unit prices such as longans, cherries, strawberries, dates, prunes and other high-priced fruits are best packed in boxes or cartons to make it convenient for customers to take them. When sealing the fruit box, straighten the plastic wrap until it is wrinkled and unsightly. The packaging method is not to prevent customers from choosing, but to replace them. This means that customers 'consumption forecasts should be made in advance, and fresh fruits of the same size should be selected in advance to package and sell them according to the customers' consumption portions and consumption habits.
4. Sales can be more bold with common sense
The fruit store should operate normally, so there is no need for too much marketing skills. You must also dare to play when you open a store. For example, selling durian is very uncomfortable. Do you dare to carry 20 boxes of durian at a time? Do you have the confidence to pay tens of thousands of yuan? Sometimes you force yourself to give it a hand. I really don't know how big your potential is and make a good loss. The result may be a surprise and it may be sold out in 2-3 days.
When fruit stores sell fruits, you can also summarize more, or communicate more with your peers to see how others sell fruits. There are many sales methods. If you succeed in doing it yourself, you can summarize more cases and summarize a little sales skills every day. Over time, you have become an old driver selling fruits.
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