This is an early reading class in a fruit shop. Fruit shop owners communicate with each other in a peer-to-peer circle, continue to share and help novices get started.

It is not easy to run a fruit store well. What are the common management skills for opening a fruit store?

1. Quality and service are the core of the business

The first thing is to choose a good site. If the site selection is not good, the fruit shop will undoubtedly be yellow. After the site selection is selected, the rest of the time is to improve the quality of the fruit and provide good fruit services. Fruit stores do not mean that the higher the quality, the better the service, the better. There is a problem here. The higher the quality, the higher the investment cost of the fruit store, and the higher the customer's purchase consumption. Similarly, the same is true for fruit services. The better the service, the higher the cost invested by the fruit store, and the customer has to pay more for such services. For example, if a fruit store goes to make three-no-return, the quality of people in some places is very low. If you make such a promise and guarantee, the return rate will inevitably rise sharply. In order to cover the losses caused by the return, the price increase rate of fruits must be increased. Can the price of fruits be too high? That's not necessarily true. Therefore, customers 'needs must be met, and the cost invested by the fruit store must also be considered. Profit should be put first, and then how to achieve quality and service should be considered. Open an introductory learning circle for fruit shop owners, search for a search function in the circle of friends, and search for morning reading classes in fruit shops. The circle has invited more than 300 fruit shop owners to join! It's not easy to open a store, so I'm grateful for having a group of good teachers and friends!

2. Try pre-packaging fruits for sale

If fruit is sold in pre-packaging, it is necessary to ensure that the fruit sold is fresh enough, and the purchase must be frequent and orderly. The operation of the fruit store is the turnover speed. Fresh fruits have high unit prices, good sales, and high profits, while stale fruits will affect business. Therefore, it is necessary to purchase goods and replenish goods frequently, minimize the gap between purchased quantity and sales volume, and fast forward and out quickly to minimize losses. In fruit shops in the south, this small package display method is very common, such as Baiguoyuan, Xianfeng fruits, etc., while in the north, many fruit shops are accustomed to using the method of stacking stores and mainly selling them in bulk. The differences include differences in business concepts between the north and the south, as well as differences in consumption habits. However, with the increase of boutique fruit stores, this kind of small-package display is indeed emerging, but it is just to adapt measures to local conditions. Share more entry experience, search for a search function in the circle of friends, and search for morning reading classes in fruit shops.

3. Grasp the popular fruits of the season

If it is a new store and has never sold fruits before, it is difficult to know what fruits sell well and what fruits will sell poorly at this time of year. If you get the goods incorrectly, it will directly lead to a loss of costs. How do I know the popular fruits of the season? First of all, you can go online to find the market schedule of fruits, and roughly when and which fruits will be on the market, so that you will have an idea. Then you can go online to see how the sales of these fruits are, such as going to the e-commerce website to see, or opening the takeout software to see which fruits have higher sales and which fruits have worse sales. The fruits sold by a fruit store are only less than 30 kinds of fruits. If you look at a few online stores, you will probably know which fruits are selling well at this time. However, in some seasons, there will be less fruits, and you may not necessarily take fruits when you get goods, so you can communicate more with your peers to see what categories of goods you can get.

4. Open a fruit store to learn more about the efficacy of fruits

Many customers like cheap and affordable fruits because they feel that fruits are cost-effective. For some delicate customers, spending a penny to get more effects is their main consumption concept. When fruit stores popularize and compare which fruits bring more and better effects to customers, they can just meet customers 'needs and give customers reasons to persuade themselves to buy. Customers who go to a fruit store to buy fruits are often a kind of visual impulse consumption. When fruit store owners go to sell fruits, they usually need to know more about the effects of fruits, such as which fruits are good for the eyes, which fruits are cold and cannot be eaten, and which fruits are beneficial to the stomach. Help and so on.

The threshold for running a fruit store is not high, but it is difficult to run a fruit store well. Running a fruit store still requires a lot of thought.