The "Core Moving Beilun" Ferris Wheel officially opened, and Ningbo adds another "new landmark" 2023-01-15 17:00:47

On January 15, Ningbo Beilun's first rooftop Ferris wheel,"Core Moving Beilun", officially opened. This Ferris wheel is not only an innovative step taken by Fubang Century Plaza in creating a diverse immersive experience consumption space, but also for Beilun and even Ningbo. Add another eye-catching new cultural, tourism and commercial landmark.

Urban landmark buildings

"Every time I pass by here, the children at home will ask, Mom, when can I ride on the Ferris wheel?" Citizen Ms. Wang specially came to test the Ferris wheel on the first day of opening."When the vision slowly rose, it was really amazing to see the skyline of Beilun. After many years, Beilun finally had its own Ferris wheel."

Places with large Ferris wheels generally become one of the city's landmarks. The "Core Moving Beilun" Ferris wheel built by Fubang Century Plaza with a cost of 80 million yuan is 81 meters high and 52 meters in diameter. It is currently the tallest rooftop Ferris wheel in Ningbo's Urban area, and has customized cabins with different themes, such as romantic theme cabin, IP theme cabin with tongs, parent-child joy cabin, and fashionable business class. The use of brand-new Ferris wheel equipment incorporates elements such as technology, art, culture, and business to create an immersive entertainment space and experience scene. It not only emotionally continues the "Ferris wheel feelings" of the people of Beilun, but also carefully shapes Beilun. New landmark in the city.

The transparent screen of over 500 square meters is currently the largest transparent screen in Ningbo. It not only ensures the lighting inside the corridor of the Ferris Wheel block on the roof of Beilun, but also presents a naked-eye 3D effect, which can give people a unique visual experience during the day or at night. Experience and new experiences. The interior of the transparent screen is the Ferris Wheel ticket hall, which uses a large area of glass curtain wall to be bright and transparent, integrates interactive devices with a full sense of technology, and has a personalized and fashionable top decoration. All the eyes are high-value products with the attributes of Internet celebrity check-in. Film scenes give people a rich and varied visual experience.

On the opening day, Fubang Century Plaza recalled nearly 20 "Ferris Wheel Experience Officers". Through customer on-site experience and face-to-face communication, we can understand customer experience and needs in a targeted manner, improve the user experience based on the customer's perspective, and strive to bring customers A beautiful ride experience in all dimensions.

(Chen Siyi, General Manager of Fubon Century Plaza, awarded the award to the best name of the Ferris Wheel)

Immersive interactive space

Based on the experience needs of target consumers, Fubang Century Plaza actively integrates "Ferris Wheel + Business + Cultural Tourism" resources to create an urban complex that is livable, suitable for business, suitable for learning and suitable for travel. Also open this time is the "Core Motion Garden" themed exhibition on the rooftop platform. The light green grassland of more than 600 square meters is full of flowers, and the casual swings that can be rested everywhere are hidden among the shy flowers. Dandelions and firefly lights fluttering in the wind fill the air with a sweet atmosphere... This The "core garden", decorated with more than 20 kinds of flowers and plants such as hyacinth, platycodon, tulip, rose, and violets, creates a strange and dreamy fairy tale country in winter, feels the beauty and small blessings of life, and evokes a dreamy romantic healing journey, Create a paradise for the soul and start a new green trend of "naturalization" of cultural, tourism and commercial complexes.

The roof terrace of over 4000 square meters is another highlight of the "Core Moving Beilun" Ferris Wheel block of Fubang Century Plaza. Fubang Century Plaza fully explores the value of the city's third space. In addition to retaining the functions of public leisure and landscape, it innovatively integrates an immersive experience space that integrates nature and music. It can regularly hold open-air movies, holiday markets, concerts, creative theaters and other activities to comprehensively enhance the beauty and experience of the commercial body and upgrade the shopping experience. At the same time, fully consider the needs of parent-child families, and combine it with the construction of a child-friendly city in Beilun, planning and implementing interactive public friendly spaces and activities will drive the gathering of people in the region, once again change the business pattern of Beilun, promote commercial development, and will also provide abundant impetus for the construction of Beilun Phoenix City and the development of the entire city.

The roof district of Xindong Beilun Ferris Wheel has settled in a series of specialty formats that are highly sought after by young people, such as terraces themed restaurants and roof garden restaurants. At the same time, it plans to introduce diversified innovative formats such as metaverse, virtual reality, and cyberpunk to inject into the project. The attributes of stronger interaction, entertainment, social, innovative, fashion, and trend integrate the development of the night economy, extend the time and space for young people to socialize, and build a "youth nightlife" social circle. Create a 24-hour living gathering place for Generation Z.

Business is prosperous because the city is prosperous, and the city is prosperous because of business. The renewal of the city requires continuous upward commercial development. As a large-scale commercial complex that has been operating in Beilun for ten years, Fubang Century Plaza adheres to the path of integrating "humanities, history and commerce"., combining geographical advantages, tapping into local cultural and tourism resources, improving characteristic leisure and entertainment functions, constantly innovating itself, breaking the shackles and barriers of commercial homogenization, and integrating diversification, The business model of multi-business development meets the higher-level material and spiritual needs of consumers.

(Ren Jinqun, Deputy District Mayor and Deputy Director of the Management Committee of Beilun District, delivered a speech)

From the "Glorious Beilun" theme space that pays tribute to the historical process of Beilun's industry, the "inbox Youth Tide Box" container characteristic neighborhood that reflects the iconic elements of Beilun's foreign trade, to the "Core Beilun" Ferris wheel neighborhood that today expresses the deep emotions of Ningbo people. The diversified consumption scenarios that change scenery tell the cultural story of the city, and all reflect Fubang Century Plaza's exploration in creating a distinctive and differentiated business district that is integrated with the city, creating the most urban symbol. Consumption scenarios bring a new commercial look and optimize urban supporting functions to help urban renewal.

(Speech by Chen Siyi, General Manager of Fubon Century Plaza and Fubon Commercial Management Co., Ltd.)

Inheriting culture and paying tribute to the city, Fubang Century Plaza adheres to the development mission of "carrying the beautiful life of Hong Kong people and creating a high-quality business card with temperature", creating Ningbo's unique business card, bringing more fashion trends and cultural leadership to Ningbo. The beautiful lifestyle of force helps build a high-energy gateway to a modern coastal metropolis.

Orange Persimmon Interactive Reporter Zhu Wenke Editor Xue Yongjun