"This parade is so beautiful, with first-class music, lighting, and effects! The actors can drive the atmosphere and the scene is so shocking!"-- The joyful atmosphere, bright lights, and gorgeous performances made the guests and tourists watching the opening performance of Chimelong Joy World marvel.

On the evening of July 17, the "Guangzhou Welcomes You" series of activities was officially launched. As the Panyu branch venue for the launching ceremony of the "Guangzhou Welcomes You" series of activities, Chimelong Joy World is officially open to the public. The reporter saw at the scene that tourists entered the upgraded park in an orderly manner and experienced various freshly released play projects.

It is understood that Chimelong Joy World has carried out innovative upgrades in three aspects: super performing arts, amusement facilities and catering supporting services. Among them, we focused on building six new theme areas, two major performing arts squares, new floats and parade lines. In terms of specific products, combined with the growing demand for parent-child tourism, Chimelong Joy World grandly launched a new baby park, a circus town in three themed parent-child theme areas, a cookie factory and a time castle.

Chimelong said that in line with the upgrading trend of the cultural and tourism industry, the revitalized and open Chimelong Joy World and Guangzhou Chimelong Tourism Resort will work together to build Guangzhou's cultural tourism brand, stimulate urban consumption, bring a new playing experience to tourists from all walks of life, and promote the high-quality development of Guangzhou's tourism industry and constantly strive to build Guangzhou into a world-class tourist destination.

Heavy upgrades lead cultural tourism innovation

The reporter saw at the event site that a new night experience project after the upgrade of Chimelong Happy World-the large-scale themed performance "Happy Parade" made its debut. The new tour route surrounds Chimelong Happy World, starting from the Super Performing Arts Plaza and ending at the original point, with a total length of 1.6 kilometers.

The parade float is exquisite and atmospheric. The height of the ultra-large float can reach 10 meters. The square array of large airborne insect devices and animal floats is approaching, giving a shocking impression. What is particularly special is that the entire parade is pioneered in a non-railing moving way, and ground spotlights are used to allow tourists to consciously form a safe distance and achieve a true zero distance. At the same time, interactive small stages are also set up around the parade moving line. 8-10, the scene is more comprehensive. Some tourists at the scene said that there were too many exciting points,"My eyes are almost too busy!"

According to reports, the "Happy Parade" will last until August, and the second phase of the super-themed parade will be ushered in-the "World Parade Carnival" from France. More than a dozen French-customized giant theme floats are being stationed one after another., striving to create a more interesting world-class night cruise experience for tourists.

At the same time, Chimelong Joy World has reshaped and created six theme areas: Jungle Adventure, Rhythm World, Happy Carnival, Star Dream Garden, Touching Space, and Screaming Zone. The six theme areas strengthen performing arts elements, introduce parent-child amusement projects, and upgrade the experience.

It is worth noting that the two major performing arts squares built with great weight-Super Performing Arts Plaza and Central Performing Arts Plaza-will also occupy the "C position" of the future Chimelong Happy World. Super Performing Arts Plaza is the largest performing arts plaza in the park. The main stage is designed with innovative design. The center stage of the square adopts a lifting design and can be connected to the main stage. The center can create special effects such as fountains, lights, and flames, allowing tourists to experience an immersive experience.

After the opening of the park, the performance content of the Performing Arts Plaza included "Super Electronic Music Party", which created passionate moments through international cool electronic music and sound and light special effects. In addition, the Central Performing Arts Plaza has created a new wave-themed stage with the rocket roller coaster as the stage background. The "Youth Hot Dance Music Party" is staged regularly every day, featuring youthful and lovely women's group performances, fanatical rock bands, and fashionable street dances. Attract the attention of young people.

Guangzhou welcomes you, Changlong welcomes you!

As the host of the Panyu District branch venue for the launching ceremony of the "Guangzhou Welcomes You" series of activities, Changlong Joy World, a subsidiary of Guangzhou Changlong Tourism Resort, opened on July 17, singing "Guangzhou Welcomes You" with a revitalized project look and wonderful parade performance programs.

From July 2020 to February 2021, the "Guangzhou Welcomes You" series of activities will last for seven months, providing citizens and tourists with a feast of urban cultural tourism, focusing on sending positive signals of the healthy and orderly development of Guangzhou's economy and society, and at the same time building Guangzhou Huimin cultural tourism brands promote high-quality development in various industries.

Ms. Wang, a citizen of Guangzhou, said that her child had just taken a holiday. When she heard that Chimelong Joy World was reopening and that the "Guangzhou Welcomes You" Panyu branch event was held, she brought her children to participate: "We are very looking forward to the night parade. The music, the lighting and the atmosphere are all fascinating. While we watched the parade, we couldn't help but dance to the music. It was so happy."

Industry insiders believe that product upgrades, creating a safe and secure travel environment, and precise marketing for target groups are common topics for current cultural and tourism companies. For theme parks, in-depth research on the main target customer groups, especially parent-child groups and young "Hou Lang" groups can continue to enhance their appeal. Only by providing them with safe and fun services can we continue to enhance their appeal.

Yuan Weijie, vice president of Chimelong Group and general manager of Guangzhou Resort, said in an interview with reporters that in order to meet the play needs of multiple ages and strengthen the theme atmosphere in the Happy World Park, Chimelong Happy World has renovated the Baby Park and created three parent-child play areas. While allowing children to play, parents can also easily "walk their children."

"The new Baby Park is open to children aged 5-12. The six theme areas can meet the development of children's exploration, puzzles, collaborative cooperation and other abilities at one time. The theme areas are connected in pairs, and the play projects alternate with each other to entertain and educate. At the same time, Chimelong Joy World has added three new parent-child play areas: circus town, cookie factory, time castle, and three different styles of air model play areas, hoping to allow friends big and small to enter the Magic World and linger." Yuan Weijie said.

The reporter experienced it live in the brand-new Baby Paradise. The space of the Baby Paradise is spacious and colorful, like a fairy tale world. The Baby Paradise is equipped with facilities suitable for children of different ages to participate in. The zoning is reasonable and strives to provide a cool and safe place to play for a family in the hot summer.

On the other hand, continuing the culture of youth, joy and dynamic music in Chimelong Happy World, based on popular programs such as the filming of "Youth with You 2" throughout Chimelong, Chimelong Happy World will continue to lead the construction of new generation landmarks in South China, creating more trendy check-in places for young people with highlights such as youth and star entertainment.

Changlong Group stated that Guangzhou Changlong Tourism Resort will closely rely on Guangzhou to seize the opportunity of organic combination of cultural tourism production, consumption and innovation, more effectively promote the recovery and healthy development of cultural tourism, and explore tourism, culture, sports, education, health and other multi-business integration and upgrading, and continue to strive to build Guangzhou into a world-class tourist destination.