In the past three years of the epidemic, the biggest changes in tourism consumption have been mainly in consumption habits.

When the epidemic first broke out, we always thought that it would soon pass and everything would soon be back to normal.

However, as three years quickly passed through the fingers, driven by the normalization of the epidemic, many consumption habits have undergone subversive changes, even irreversible.

As an observer and participant in the tourism industry, I believe that in a crisis, there are not only crises but also opportunities. How to avoid crises as much as possible, seize opportunities, and even turn crises into opportunities is something I have been studying and thinking about over the past three years.

Take the Four Seasons Hotel, an international brand that I am very familiar with and like, as an example. After the outbreak of the Gulf War in 1991, Atlantic air transportation was paralyzed, and the United States also issued a business ban. The market was threatened by terrorism at any time. The tourism industry was dragged to its lowest point in history, causing this hotel brand, which has always dominated, to face declining occupancy rates and large-scale layoffs. However, at this time, the Four Seasons Hotel not only failed to reduce advertising expenses, At the same time, it purchased a large amount of high-quality and low-cost land and renovated old real estate, using its strong strength to achieve an overall brand upgrade.

All this is very similar to the present. At this moment, air transportation is facing paralysis, world trade is experiencing problems, and the market can be shut down at any time due to the epidemic. At this time, tourism is the lowest point in history. As the global epidemic slows down, the tourism industry is also beginning to gain momentum. At a time when growth and change are about to be achieved, strategizing every step of the post-epidemic era becomes particularly critical and shocking.

Hotel-style apartments that were once only available to permanent residents or owners are now quickly open to short-term guests. Not only can you find short-term rental information for many hotel apartments on Ctrip, but the reservation method is the same as hotel rooms. You can check and book by entering the check-in time. The hotel's own WeChat official account also focuses on promoting preferential policies for short-term rental apartments.

In the post-epidemic era, most travelers are increasingly tending to avoid excessive contact with others. The social attributes that hotels were once most proud of have begun to be diluted. When "no contact" has become a necessity, short-term rental services for hotel-style apartments have become Especially attractive to customers.

I went to Guangzhou for business at the beginning of the year. I used to choose the Rosewood Hotel. The exquisite and elegant rooms always make people feel the gentleness of women. This time I chose the magnificent mansion because I could make reservations on Ctrip, which made me curious about the difference.

There are 355 mansions in total, all equipped with private elevators. When the elevator opens, it is a small porch in the room where I live, where I can change my shoes.

The waiter has a special side door that can provide newspapers, catering and other services to the room, mainly without disturbing the privacy of the guests.

The area of the room is similar to that of a hotel room, but because it is brighter and simpler, it visually looks more spatial.

Each room is equipped with an open kitchen with all kitchen utensils and a standard bathtub. What surprised me most was that it also has a washing machine, which is hidden in a secret corner to not waste any space.

In my opinion, the view outside the floor-to-ceiling window is better than that of the guest room because it is shorter than the guest room and can look straight at the Guangzhou Tower.

Other hotels have no shortage of services here, but they are more personalized, such as personalized lobby services. Breakfast, afternoon tea and drinks are provided for free. You can come for snacks at any time if you are hungry. The gym also has a special resting area for apartment guests. There are activities in the exercise room every day to give guests a more healthy lifestyle.

With the popularization of the country's policy of promoting childbirth, family travel will inevitably become the main trend of domestic travel in the future.

Although the ecology of the hotel industry has declined during the epidemic, the occupancy rate of parent-child hotels has been on the rise, especially on holidays or weekends, when they are often full.

Still take the example of Guangzhou's behavior at the beginning of the year. At that time, Guangzhou had only seen the stars for two days, and people who were suffocated at home were rushing to take their families and drive to the surrounding areas. Qingyuan, an hour's drive from Guangzhou, was the first choice.

In the impression of non-Guangdong mainlanders, Qingyuan chicken is more famous and knows nothing else. Qianli Hotel, the sister brand of Rosewood Hotel, took a fancy to this market in the back garden of Guangzhou and started a parent-child business.

First of all, there is a hot spring eye here, which has the foundation for developing holidays and leisure. The hotel is very concerned about the outdoor experience of its guests. Hot springs, lawns, barbecues, swimming pools, and tries to create as much space as possible to coexist with nature.

Secondly, the hotel spends a lot of effort on activities. Facing children, there are small vegetable gardens, toy houses, science bases, playgrounds, etc., and facing adults, there are chess and card rooms, table tennis, archery, yoga and meditation, etc., so that children can get professional care While accompanying them to learn to play, adults can also enjoy the slow time of travel without being affected.

Let's first analyze several concepts of B & Bs:

1. Airbnb model of B & B in other people's homes;

2. Relying on the B & B that used to be an inn in the ancient town;

3. B & Bs that focus on the Internet celebrity concept of young people's attention.

Airbnb has withdrawn from the Chinese market this year, which has to be said to be a sigh, but it also shows that the concept of living in other people's homes is becoming increasingly difficult to promote in China; ancient towns and villages mainly focus on people born in the 1980s and 1990s, and at a time when the post-90s market is the main force of B & Bs, the ancient towns and villages that tend to be similar can no longer interest them.

Due to the rise of social media such as Douyin Xiaohongshu, taking photos and checking in has become standard for travel, so Internet celebrity B & Bs will be a lifeline for the current B & B market. During the entire check-in process, guests do not need to pay attention to how they feel. As long as they can take beautiful photos, post, and wait for someone to like them, in the name of sharing the experience, their understanding of the environment is often based on the perspective of others.

In April, due to the epidemic, I stayed in Yunnan and had no plane to fly back to Beijing, so I stayed in Lijiang and Dali for two weeks.

In the past two weeks, I have re-entered Lijiang's tourist classics such as Dayan Ancient City, Shaxi Ancient City, and Dali Ancient City. Each ancient city has not changed much, its architectural style is similar, and the things it sells are not much different. It is just that there are fewer people, no tour groups, and B & Bs and inns are empty.

However, the Erhai Lake in Lijiang is still lively. Whether it is the famous Shuanglang or the newly developed Haidong and other places, beautifully dressed young men and women have a photographer + convertible sports car as standard. Each B & B has its own check-in point. For example, one of the Tinghua Islands I live in, because there is a water swing, it satisfies my dream of wearing a white dress to take photos. It takes more than an hour to take photos, and the room has been booked until half a month later.

Of course, the current Erhai Lake is no longer the same concept as the one it used to be. The Erhai Lake, which used to focus on the post-80s generation, follows the literary and artistic youth route and can retain some elements of the local indigenous people. People wearing red dresses and clattering jewelry are the reason why this place has become popular.

Nowadays, the Erhai Lake is the leader of the post-00s generation. They follow the Santorini style. They are all white houses built on the mountains, filled with flowers and paved with lawns.

At sunset, accompanied by the melodious sound of Van 'er, the seagulls flew up as if they were in Greece.

In Wenbi Village, a newly developed area, I stayed in a B & B called Muxinbao for nearly a week. This is a B & B opened during the epidemic. It invested tens of millions of dollars and targeted the travel outbreak period in the post-epidemic era. For them, the epidemic is a good time to update and iterate. Upgrading hardware and software well and polishing a good product are the primary goals at the moment.

Log tables and chairs, hand-brewed coffee pots, white canvas tents, starry lights, and bonfires at sunset. The trend of camping has become more and more popular at the beginning of 2020, when the epidemic began, as if every middle class has a Camping dream.

Lakesides, grasslands, deserts, mountains... all small and once unexplored destinations have become "temporary" bedrooms for campers. The way to fall asleep under the stars and wake up in the sun allows the souls trapped by the epidemic to return to nature.

When I was in Lijiang, I visited Baisha Ancient Town. For people who travel to Lijiang all year round, it is also a new world. It has not been commercialized. Its living environment is much better than other ancient towns.

There are three businesses nearby that interest me very much, a hotel, a B & B and a ranch, all focusing on camping and nature.

Wuyulan Hotel, which overlooks the ancient town of Baisha, is the main venue of Vintage. From the rooms to every corner of the hotel's public area, there are ancient and medieval treasures from thousands of miles from all over the world. Each room has a unique view of viewing the Jade Dragon Snow Mountain. angle.

The hotel mainly features Naxi wild luxury camping. In addition to a very artistic tent-shaped bar made of mahogany, you can also choose to build a long wooden table under the canvas tent, which is covered with the current roasted mountain food. Grilled gray rabbit legs, Pu 'er tea roasted pork belly meat, milk fan coated with special osmanthus sauce, ancient brown sugar bait pieces, Naxi jelly with Q-bomb taste, handmade cake cake, wrapped tofu... and then use charcoal fire to boil a pot of Yunnan red, there is nothing in sight, and the heart is full of happiness.

Shi Luoke, with an altitude higher than that of Baisha Ancient Town, is a B & B located in the place where Mr. Locke, who once wrote "Shangri-La", lives. The house of stone, steel bars and solid wood, coupled with the transparent glass around it, looks particularly back to its original nature.

The leisure area for guests is not in the lobby, but in the tents on the snowy mountain meadow. They can lie down and roll around at will, drink tea and beat old eggs, or do nothing, just sit quietly and experience nature.

In the ancient town of Baisha, the muddle-headed nest is hidden behind a flashing wooden door. Only by opening the door can you find the sudden enlightenment inside. There are horses and sheep, mountains and water, coffee and tea, as well as tents scattered everywhere.

The boss poetically dug a lake in the plateau mountains and put a pure white piano on the lake. If you look at it with your eyes, you will feel that this lake is a little small, but only by talking with a camera can you find that it is too beautiful.

Camping is a fresh choice for tourists who are eager to stay away from the crowd and enjoy a quality vacation.

At present, the growth in luxury camping Glamping is huge, which can triple in the next five years. The post-00s generation is the fastest-growing age group.

While ordinary people are still questioning the concept of the metaverse, there are already pioneers exploring the travel and concept hotels of the metaverse.

At the end of last year, Marriott Travelers collaborated with three international artists, Tcrek, JVY and Erick Nicolay, to create three NFTs, making Marriott Hotels one of the first hotel brands to create NFTs.

In early May this year, the world's first meta-universe hotel, M social Decentraland, officially opened. It is part of the Millennium Hotels Group in Singapore, and you can use the hotel as long as you register an account.

In June, the domestic selling price of Yuanyuan Universe Hotel was also released. The high-end hotel chain brand owned by Yuanzhou Tourism entered the Fractal Universe and included large virtual buildings on the waterfront of Fractal Island in the core area.

Capital may not understand NFT or the metaverse, but young people here focus on it, and where there is data, there are infinite possibilities.

At present, the main focus of Yuanweishu Hotel is not accommodation, but meetings. At a time when travel is inconvenient, you can wear equipment from different countries and cities from all over the country and have meetings in the hotel immersively.

Not only can you view the meeting progress in 3D, you can also enter the room like a real person, set the scenery according to different special subjects, and communicate and interact in a way that may attract more listeners than the often lengthy and boring format of offline conferences in reality.

Zuckerberg said the metaverse is more natural to participate in the Internet. After opening up online and offline and the Internet of Things, will the next step in tourism gradually shrink the real world and enlarge the virtual world? In the virtual world, you can not only shop and shop, but also live comfortably?

Staying in a real-life hotel in a VR environment, you can see the world of the metaverse. You can go to the balcony to have a hair dryer, chat and drink with other guests, and you can also make an appointment to travel together. The real-life version is far away before you are tempted.

In the real world we live in now, the environment pollutes the atmosphere and oceans, causing global warming, large-scale biological extinctions, and epidemics. Perhaps building virtual worlds and high-tech shelters will be the most urgent task at present.