As a battleground for many automobile companies, the Guangzhou Auto Show is still in full swing. Unlike the Shanghai International Auto Show and the Beijing International Auto Show, which are held every two years, the Guangzhou International Auto Show has always been regarded as the annual final battle for the domestic auto industry, and is also regarded as the annual vane of the Chinese auto market.

On November 19, the Haval brand, which participated in the 2021 Guangzhou Auto Show with the theme of "China Haval, Trend Heading to the World", brought 11 models, including ten years of glory, a comprehensive advanced evolution version of the "National God Car" Haval H6 Supreme+; focusing on trendy and sporty performance, the new Haval H6S is branded with the S standard; At the same time, there are many popular models such as the Haval Beast, the Haval Big Dog and the Haval Red Rabbit, which fully demonstrates that in the era of great changes in the global automobile industry, China Haval keeps pace with the times, innovates and thinks about changes, wins China, and moves towards the world. Innovation and change.

2021Keeping up with the times, sales of "National Magic Vehicles" have increased against the trend

A small word "trend" can be said to run through the entire 2021 year of Haval China. It not only represents Haval China's development plan for the future automobile market, but also reflects an accurate grasp of the current user consumption psychology. It is less than two months before the end of 2021. Even though the overall automotive industry is showing a year-on-year decline due to the impact of the epidemic and chips, the Haval brand has still achieved complete bucking growth. As of October, it has accumulated sales from January to October. 606,451 vehicles, a year-on-year increase of 12%, becoming the first SUV brand to exceed the 7 million mark.

Moreover, not long before the launch in Guangzhou, the Haval brand officially announced its flagship model, the Haval H6, setting a record of completing a total of 100 monthly sales titles. It is not difficult to see from the rapid growth in sales of its "flagship products" and the numerous sales records that Haval's H6 single products have won the key to the transformation year of 2021 in terms of "user first" and "category strategy". Battle.

Focusing on youth and co-creation, innovative marketing has achieved fruitful results

"We are our own heroes, we are the generation of super gods!" This is the strongest voice given by Haval brand general manager Li Xiaorui to the 3.6 million + Haval car owners at the global fan celebration for the 10th anniversary of the glory of Haval H6 held in August this year. It is these Haval H6 car owners who are known as the "Super God Generation" who have been able to go through a glorious journey for a decade. In the past ten years, Haval H6 has become the strongest guardian of the family along the way with its product power based on user needs. Times have changed, and at the turn of ten years, in 2021, Haval H6 has also ushered in its new evolution.

At the 2021 Chengdu Auto Show after the celebration, Haval H6 launched the king fried combination, marking that Haval H6 is fully committed to the next decade. Two new-generation models, the Haval H6 Supreme+ and the Haval H6S, reflect deep insights into the future consumer market dominated by young people of Generation Z.

At the same time, in terms of innovative marketing and user co-creation, Haval H6 is also leading the trend. Starting in July this year, the nearly two-month "Long-term Oil World Can't Get It-the 3rd Generation Haval H6 100,000 User Fuel Saving Challenge" was successfully held. With extraordinary courage and perseverance, excellent performance and fuel consumption performance, it was excellent. Completed a national expedition. At the same time, we also learned that the "Haval H6 Extreme Fuel-Saving Challenge" has begun again. This time, the Haval H6 will run across the north and south and face the extreme road conditions in Fujian, Hainan and Harbin. It will surely push the advantages of Haval H6 vehicle products to new heights.

In addition, in 2021, Haval H6 will also join forces with authoritative institutions and universities such as China Automobile Research Institute and Tsinghua University to conduct authoritative certification and academic discussions on Haval H6 's intelligent security and intelligent technology, and jointly gain insight into the development path of smart cars under the new era of intelligence. Moreover, today, as the marketing of Short Video continues to be popular, the topic of Douyin #The Third Generation Haval H6 Hidden Big Move #has also gained 100 million views.

By establishing a new marketing link, while providing users with rich and colorful marketing interactions and realizing face-to-face communication with users, the service model of the Haval brand has achieved fruitful results. On October 12, in the 2021 Automotive Industry User Satisfaction Assessment (CACSI), Haval brand won the first place in after-sales service (independent brand). In terms of products, Haval H6 also won the first place in CACSI in the 100,000 - 150,000 compact SUV segment. In 2021, Haval H6 user reputation will be comprehensively improved.

SUVTrend setter, Haval H6Leading and independent product password

In 2021, Haval H6 will bloom everywhere and bear fruit everywhere, demonstrating its outstanding strength of leading the company at the product level and comparable to joint ventures. Each generation of the Haval H6 has created a new era of SUVs. From the large space of the first generation Haval H6, which was widely favored by families, to the second generation's main safety quality, to the third generation's intelligent leadership, until it was renewed this year. The third-generation Haval H6 Supreme+, which inherits the third-generation Haval H6 's "more than one generation ahead" car gene, but also brings a new car experience to contemporary young people. Haval H6 is a product that can always grasp the pulse of the times and keep up with the pace of the times. Haval's "user-centered" approach and its insistence on "over-investing" in core automotive technologies.

In terms of power technology, Great Wall Motors Haval brand is the leading automobile company in China that can fully master core technologies such as engines and transmissions. The 2.0T model is the first to be equipped with Great Wall Motors 'newly independently developed "Top Ten of China Heart 2020" GW4 N20 2.0GDIT engine, with maximum power and torque reaching 155kw/325N respectively? m, compared with the previous generation model, the weight is reduced by 10% and it adopts Miller cycle technology. This technology is the first application of an independently developed engine in China. Its compression ratio is as high as 12:1, the thermal efficiency of the whole machine is as high as 38.2%, and the fuel consumption is reduced by 8%., it has the four characteristics of high efficiency, low fuel consumption, high performance, and lightweight, and is at the leading level in the country among mass production vehicles.

It also matches the second-generation 7DCT gearbox fully developed by Great Wall Motors. The gearbox has been newly adjusted and upgraded, with a shift response time of only 150ms, and a comprehensive transmission efficiency of up to 95.6%. This gearbox has won the title of "Top Ten Transmissions in the World", and its quality is comparable to that of the Mercedes-Benz 9AT and Volkswagen 7DCT. The third-generation Haval H6 uses a new golden power combination to achieve precise adjustment and bring better performance with tacit cooperation.

If in terms of core automotive technologies, efficient fuel saving and strong performance are one of the major killers of the Haval H6, then high-level intelligence is the basis for the "National Magic Car" to break through the joint venture.

In terms of automotive intelligence technology, a Face Recognition system with multiple functions such as fatigue reminder, distraction recognition, and emotion recognition; fully automatic parking assistance; and radar-type induction electric tailgate are also a new evolution in intelligent configuration. At the same time, as a fuel-powered SUV with FOTA upgrade function for the entire vehicle, this generation of Haval H6 has broken through technical barriers. Owners can realize remote upgrades of 5 major functional domains, more than 40 modules, and thousands of functions without going to the 4S store. It is currently the best solution for in-vehicle system upgrades. At the same time, it is also the world's first non-luxury brand SUV equipped with an automatic tracking and reversing function, which allows car owners to complete the reversing operation more freely when facing narrow alleys, alleys and broken road conditions.

The vehicle's leading ultra-sensitive future smart cockpit also has a combination of 12.3-inch ultra-intelligent touch screen +10.25-inch driving screen +10-inch HUD smart full-color head-up display. The three screens can realize information linkage, creating a leading level in the same class. Smart driving experience.

In terms of traditional strengths, the quality and safety of Haval H6 have also been upgraded and improved. The third-generation Haval H6 Supreme+ has a 71.61% high-strength steel body + thermoformed steel integrated door frame, and the maximum strength of thermoformed steel reaches 2000Mpa. It uses the body of armor to build a safe travel protection line for users. It is worth mentioning that as the strongest SUV in its class with 2000Mpa hot-formed steel applications, the third-generation Haval H6 Supreme+'s hot-formed strength exceeds that of many joint venture models. In addition, the only AEB emergency braking with full-scene recognition at the same level, with pedestrian + intersection monitoring, can be said to be exclusive to the industry, allowing accidents to be fixed just before they occur, preventing them before they occur, and making travel more secure.

From 0 to 3.6 million +, in the ten years from 2011 to 2021, Haval H6 has led its own brands with its extraordinary product strength and broke out of the containment of joint venture brands. At 2021, a new starting point in the decade, Haval H6 has made a leap from strong to stronger through many measures and achievements in sales, innovative and youthful marketing and product upgrades. Looking to the next decade, Haval H6 will surely ride the wind and waves and continue to write a gorgeous new chapter in this legendary SUV brand!