On July 18, the product launch conference of the "Impression Shawan" study tour and the launching ceremony of the 9th Traditional Writing Ceremony of the Gengzi Year of Shawan Ancient Town were held at the He's Grand Ancestral Hall (Liugentang), a national cultural relic protection unit in Shawan Ancient Town.) held. As one of the co-organizers, Luji Technology conducted a live broadcast of this event through Luji VR technology, fully demonstrating the rich tourism resources and profound folk culture of Shawan Ancient Town. At the same time, the scenic spot smart guide Mini programs created by Donkey Technology for Shawan Ancient Town also shine during the event.

(Activity site map)

It is reported that this event is guided by the Panyu District Culture, Radio, Tourism and Sports Bureau, Shawan Town, Guangzhou Tourist Attractions Association, District Tourism Association, District Ancestral Hall Cultural Research Association, and sponsored by Shawan Ancient Town Tourism Development Co., Ltd., and is the "Guangzhou Welcome"-one of the series of activities that the revival of cultural tourism in Panyu District helps the rejuvenation of all industries.

During the event, the new products of the "Impression Shawan" study tour were officially unveiled, mainly including three themed study tour routes: "Impression Shawan","Intangible Cultural Heritage Youth Talk" and "Extreme Business War", which showcase the ethnic culture of Shawan Ancient Town., farming and reading culture, ancestral hall culture, intangible cultural heritage culture and other content. At the event site, study tours such as Guangdong Music "Private Club Bureau", Shawan Fish Lantern, Guangzhou Brick Carving, Lion Dance, Shawan Floating Color, Ginger Buried Milk and other study tours were displayed to the public.

The first event of the 9th Traditional Writing Ceremony of the Year of the Gengzi in Shawan Ancient Town was also officially held after the release of the study tour products. The opening ceremony is a form of enlightenment education for children to begin to learn literacy in Chinese tradition. It is commonly known as "breaking Meng". It marks that children have entered the learning stage since then. It is an extremely solemn ceremony in ancient my country.

(Picture of Opening Ceremony in Shawan Ancient Town)

Dozens of children dressed in traditional Han costumes held a pen opening ceremony under the leadership of the ceremonial officer Liang Mou. The ancients said: "Dress is the spirit of a person. First straighten your dress, and then understand things." Under the order of the ceremonial officer, the children quickly tidied up their skirts and hats. Then, the procedures such as apprenticeship ceremony, lighting cinnabar, practicing the three-character scripture, writing human characters, beating drums to express aspirations, and making a wish were followed. Although these children were still young, during the entire ceremony, every movement they made was done in a well-organized manner, and their faces were filled with curious and childish smiles.

As one of the co-organizers of this event, the Donkey VR team conducted a 720-degree panoramic live broadcast of the entire event without dead spots, attracting more than 1800 people to watch online. In the donkey track VR panoramic live broadcast, users decide what they see, rather than content influencing users. This brings an unprecedented experience to tourists who failed to participate in the scene in Shawan Ancient Town, which is refreshing.

(Donkey VR broadcasts this event throughout the entire process)

Wen Zhixiang, person in charge of donkey track VR business operations, said that donkey track VR live broadcast integrates collection, processing, distribution, and playback. Data such as event characters and on-site environment collected by live shooting is spliced in real time, integrated and transmitted to the live broadcast server, and then It is transferred by the push data center for high-definition transcoding and storage, and then distributed by the global CDN, allowing users to finally watch through VR all-in-one machines, mobile phones, computers and other terminal devices.

At the same time, Donkey VR deeply integrates the characteristics of 5G's high speed, low latency, and large connection, allowing users to enjoy online real-life travel and event playback through VR live broadcast and VR video roaming. In addition, based on the mature online electronic guide system of Donkey Track Technology,"Donkey Track VR" can also be embedded in Donkey Track Guide APP and Weixin Mini Programs, and used together with Donkey Track Technology's exclusive hand-drawn maps and professional audio guides. The organic integration of 5G+VR+ online electronic guides has restored the real tourist scene of Shawan Ancient Town to the greatest extent and enhanced the tourism value of the scenic spot.

(Screenshot of Shawan Ancient Town Smart Guide System)

In addition, the smart scenic spot guide system created by Luji Technology for Shawan Ancient Town was also launched in mid-July. The system uses Weixin Mini Programs as a carrier, eliminating the trouble of downloading apps for tourists. It is understood that the Shawan Ancient Town Smart Navigation System comes with functions such as automatic navigation, voice and text introduction of scenic spots, covering six elements of tourism food, accommodation, transportation, tourism, shopping and entertainment, and provides all-round positioning and guidance for the tourism elements of Shawan Ancient Town., making it convenient for tourists to obtain first-hand information on Shawan Ancient Town tourism in a timely manner! Since its launch, the system has been widely praised by tourists. During the event, many on-site tourists scanned the code to experience the smart services brought by the system.

At present, Shawan Ancient Town is taking the opportunity of holding study tours and writing opening ceremonies to vigorously promote the integrated development of "tourism + culture" and "tourism + education" and strive to create a national all-region tourism demonstration zone. Through cooperation with high-quality cultural and tourism companies such as Donji Technology, combined with innovative smart tourism products such as Donji VR and scenic spot smart guide system, we will deeply explore the historical and cultural resources of Shawan and create a series of cultural and creative activities and cultural and creative products in Shawan Ancient Town. At the same time, it will promote the integrated development of culture and tourism in Panyu and drive the rapid recovery of the cultural tourism industry.