Green Wei Lead: With the vigorous promotion of rural revitalization strategies and the integration of culture and tourism, the demand for rural tourists is also constantly increasing. Tourists no longer regard sightseeing as the purpose of rural tourism, but hope to enjoy the "slow life" in the countryside, especially After the impact of the COVID-19 epidemic, people are more embracing a healthy environment and healthy lifestyles. The future development of rural tourism is definitely the evolution of living communities rather than the development of scenic spots, which promotes the development of rural residence.

Throughout the ages, rural life has always been the pursuit of literati and elegant scholars. It not only contains the rural situation and beautiful connotations immersed in ancient land in the works of Tao Yuanming and Meng Haoran, but also contains the strong farming civilization and spirit that is rooted in the bones. Nowadays, affected by urban environmental pollution problems and work intensity, people have more and more needs to "avoid smog, heat, and busyness". The value of life in rural areas has attracted more and more attention and has become a preferred place for living.

The so-called so-called sojourn, Lvweiwen Travel believes that it can simply be understood as: traveling by way of life and living by way of travel, that is, life is tourism-oriented or tourism-oriented, choose a livable place, and stop to move your body and soul. Slow down together and feel another possibility in life. Rural residence is driven by the core values provided by rural nature. It is a phased product of the development of rural tourism and has become a new consumer demand.

Rural sojourn-the inevitable result of human awakening

According to the laws of tourism development in developed countries in the past, the rural tourism revolution triggered in the post-industrial revolution era was precisely because people realized that environmental degradation would cause humans to lose their habitat, and the rare natural environment in rural areas was favored by urban people. In fact, from cities to towns, townships, and villages, the gap in living standards has been weakening. Urban consumption has also begun to chase wearing coarse cloth clothes, using handmade workshop items, eating organic grains and vegetables grown by oneself, and living in the countryside. Everyone yearn for a natural and slow life in which man and man are integrated. This is the inevitable result of social progress and human awakening.

Rural residence-a new trend under the "5+2" lifestyle

Lvwei Cultural Tourism has long believed that rural tourism has gradually developed to the 4.0 stage of rural life. Especially under the "5+2"("5 days of urban work"+"2 days of rural leisure") lifestyle, rural leisure has become a kind of normal, rural living and rural slow living have become a lifestyle that people generally pursue. For people who have lived in noisy cities for a long time, escaping from cities, escaping from busyness, escaping from cement forests, and blending into mountains and rivers, it is always something that people yearn for. In fact, it is not just the trend of living in the countryside on weekends. For example, Japanese retirees and some people working in cities live in the countryside for a long period of time during the year. In China, migratory birds have also emerged around metropolitan areas such as Beijing and Shenzhen.

Rural Living-a New Choice for Health Care and Elderly Care

When it comes to living, it is easy to associate it with rest and elderly care. This is because on the one hand, the elderly are relatively physically restricted when traveling and will give priority to holiday-style living. On the other hand, the elderly have more free time to "slow down", no longer subject to holiday time restrictions. It is this "slow-paced" travel demand that has driven the "residence +" business formats and products such as residential and elderly care towns, residential and elderly care towns, residential characteristic villages, rural cultural and tourism complexes, and rural tourism residential accommodation. It not only integrates the advantages of local customs, local food, and characteristic scenery. It also provides residential and health services such as health care and cultural elderly care. The national level is also continuing to promote practical issues such as direct settlement for medical treatment in other places, truly supporting the "sunset red".

Thinking on the Development of Rural Residential Destinations

With the advancement of global tourism and the arrival of the era of rural life, the countryside has become an important development carrier, and the development and construction of rural residential destinations must pay attention to the following four aspects: building rural lifestyles, new localism design, and introducing diversified market entities, developing characteristic differentiated products.

(1) Rural residence should be based on building rural life

The greatest value of the countryside is rural life itself. This economic principle can explain that market exchange stems from resource scarcity. Rural residence is actually formed by matching the rural market and urban demand. Rural residence is a place to meet the emerging ecological consumption at low cost. A good place for consumption, cultural consumption, and health consumption. What is competitive and attractive is the unique rural lifestyle. The four major resource carriers of lifestyle are natural capital that cities do not have. Endowed resources such as local culture and renewable resources. Therefore, rural living should focus on the true manifestation of rural lifestyles. In today's culturally confident, rural "traditional" lifestyles that do not aim at pleasing consumers will also become rural construction. An important means, showing strong vitality and value.

A rural residence destination can be regarded as a "living space with complete elements", covering all elements of production, life, ecology, and governance within a slow-moving range. It includes agriculture, traditional handicrafts, and creative rural cultural industries., and complete village buildings and rural style ensure the comfort and attractiveness of rural life, allow the elderly to live happily in the countryside, allow young people to return to their hometowns to live and find employment, and allow children to return to nature and authenticity. Form an ecologically livable community for indigenous people, returning makers, and ecological immigrants.

(2) Rural living should pay attention to new rural design

Renderings of Chongqing Xiushan Three Provincial Style Street

Lvwei Cultural Travel believes that new localism refers to the use of modern aesthetic concepts based on the natural characteristics and cultural spirit of a specific region, under the guidance of ecological awareness, critically absorbing foreign culture and innovative scientific and technological means, and critically inheriting regional traditions. and recreating it. Considered to be a new design concept and a new trend of thought, based on its own creative design practice, Lvwei Cultural Tourism has refined ten techniques of new vernacular tourism landscape, tourism development strategies under the background of rural cultural rejuvenation, and expression and sharing of new vernacular buildings. Relevant theories have also formed practical explorations such as the design of characteristic towns in Daquan Township, Shawan County, Xinjiang, the design of Yehuwan lost houses in Jinchuan, Gansu, and the design of resettlement houses in three-province towns in Xiushan, Chongqing. It summarizes two aspects that often need to be considered in neo-local design: artistic level and technical level.

Technical level: Design materials, techniques, concepts, and integrated development structure.

The most important thing is the use of materials and methods. For example, the renovation of Guizhou Tongzi Tobacco House B & B carried out by China Rural Construction Institute integrates modern architectural technology into the original building with strong local characteristics, the embedding of internal steel frames, and the use of new lighting techniques solves the problems of the old building and retains its appearance.

Artistic level: Including architectural art, landscape art, decorative art, painting art, music art, industrial design art.

For example: Chongqing Hong 'an Border City Visitor Center, the inspiration for the building comes from Shen Congwen's "Border City"."The yellow mud walls and black tiles are always so appropriate." Yellow mud walls, black tiles, and proper locations are all what we want to reflect. This house is a large-scale building with layers of eaves, inspired by the eaves of buildings in Chongqing's mountainous areas. The layers of eaves not only reflect the local characteristics and intentions, but also solve the problem of a height difference of more than ten meters in the venue. From an artistic perspective and technical methods, we solve on-site site problems, and at the same time express the sense of symbols needed by our landmark buildings.

Renderings of Chongqing Xiushan Hong 'an Border Town Tourist Service Center

(3) Rural residence should introduce diversified market entities

The innovation and development of rural residence is not enough to rely solely on the blood-making capabilities of village collectives or cooperatives. It requires the help of new rural development forces and compound talents such as rural enterprises, returning elites, and returning makers. Therefore, we must persist in introducing market entities as a key measure to develop the rural residence industry, actively introduce powerful enterprises to invest and participate to form an optimal configuration. Green Wei Cultural Tourism believes that there are three main development models:

"Hezhong Rural Financing" model. By gathering various high-quality resources in society, it provides services for the development and construction of rural residential industries, which not only solves the bottleneck of cooperative financing difficulties and long project development cycles, but also brings the most direct benefits to villagers. The most typical example is Wujiazhuang Brick Art Town in Xiahuayuan District, Zhangjiakou City. It used the rural financing model to renovate 100 idle courtyards, and the proceeds were divided according to the ratio of 6:3:1 by the organizer, participating villagers, and village committee.

"Village-enterprise cooperation" model. Through investment and construction by village collectives or cooperatives, professional companies are hired to plan and operate a village-enterprise cooperative development model. For example, in Village No. 13, Shangyi County, Zhangjiakou City, a farm house cooperative was established to revitalize the 38 idle farmhouses courtyards in the village, sort out contiguous homestead sites, demolish the old and build new ones, and uniformly build 53 cave hotels with farmhouse characteristics.

"F+EPCO integration" model. With powerful enterprises as the main body, we coordinate the construction model of investment, planning, construction, operation and other links. The typical representative is Yaozigou Village, Chicheng County, Zhangjiakou. The village has introduced healthy and happy lifestyle service providers, developed and built Fairy Towns through renovation and improvement and homestead utilization, realizing the organic combination of "hollow village" governance and the development of characteristic tourism industries. Driven by the enterprise, the village has been developed in terms of land, homestead, ditch areas, mountains and other resources, making full use of green ecology to create economic benefits, enhancing its own "blood-making" ability, and realizing the conversion of resources into assets.

(4) Rural residence should develop based on characteristics

Rural residential and living destinations need to attach importance to planning guidance and brand building innovation. They must actively rely on the characteristics of rural cultural and tourism resources, use resources such as villagers 'idle farmhouses, village collective idle assets and idle land, and explore "residential +" formats and products such as elderly care towns, health care residential towns, residential characteristic villages, rural cultural and tourism complexes, rural tourism residential residences, rural hotels, and rural inns. And appropriately enrich service formats through integration with industries, integrate with agricultural scenarios, actively build scenic spots integrating leisure, tourism, agriculture, and creative agriculture, and develop ecological education, farming experience, shared farms, cultural exploration, leisure sports and other formats; Integrate with agricultural and sideline product processing, handicraft processing, etc., to build parent-child parks, creative industrial parks, and characteristic experience parks to enhance experience; Integrate with industries such as research and education, traditional Chinese medicine and health care, develop new business formats such as extracurricular expansion, pastoral health care, and rural health care, give full play to rural leisure functions, and promote the quality development of rural living.

In addition, rural residences based on scenic spots/resorts around/suburbs also have their own logic and characteristics.

Picture source: Photo Tu.com