The contrast between the employees and their own statements tells the same fact: Gaobang's excellence and status in the industry are beyond doubt, and behind this report card, Tao Ran, as the helm, has too many stories; there are amazing feats that dare to be the first in the world, and there are also well-tempered twists and turns.

Tao Ran, a native of Anhui Province, graduated from college in 1986. When he was in his prime, his destiny arranged him in the picturesque city of Guilin. From a grassroots technician to a secretary of the Communist Youth League Committee of the Rubber System, he trained and cultivated a rigorous and pragmatic work style, strong organizational skills and the strong idealistic feelings of contemporary Communist Youth League cadres. In 2001, when Tao Ran was appointed as the director of Guilin Latex Factory by a superior company, market competition intensified. Guilin Latex Factory was facing a turning point in how to transform the hard strength of production technology into brand power. Tao Ran unswervingly and resolutely promoted the brand strategy---Create the first national condom brand: Gaobang.

At that time, it was the period when the epidemic of the century was rampant. Blocking transmission caused by sexual contact and improving the safety of unprotected sexual intercourse with infected people were one of the effective methods for humans to fight AIDS. It is against this background that Gaobang Condoms, with excellent product quality, obtained the qualification of "UNFPA's First Condom Supplier in China", achieving a "zero" breakthrough in Chinese-made condoms in United Nations procurement projects. Tao Ran took advantage of the momentum and seized the opportunity. Guilin Latex Factory invested 1 million yuan in start-up funds and teamed up with the China Youth Development Foundation and China Youth Daily to create the "China Youth AIDS Prevention Public Welfare Fund" in Beijing. Organized and carried out a series of various forms and rich content of anti-AIDS publicity and public welfare activities involving universities, communities, and AIDS orphans to advocate healthy and safe lifestyles among young people and stop the spread of AIDS in China.

Those were really passionate years. A series of large-scale public welfare behaviors, such as the large-scale performance art of giant condoms that is still talked about in the industry (see our company report "High-profile Narratives of Gaobang Condoms");"Red Ribbon Action" for AIDS prevention education in colleges and universities; donations to the "Love Island" project to care for AIDS orphans, etc. Guilin Gaobang became famous in the industry, and its brand awareness and reputation in society have been greatly enhanced. Gaobang actively promotes the public welfare action to prevent AIDS, which has been highly praised by the "Global Enterprise Alliance to Fight AIDS (GBC)". As a result, Guilin Gaobang became the first member of GBC in China. Gaobang's social popularity and reputation are synchronized with its outstanding performance in the market. Gaobang condoms have won two-thirds of the United Nations Population Fund's global procurement volume. By 2004, Gaobang became the world's largest supplier of condoms to UNFPA. Behind the beautiful report card is inseparable from Tao Ran's careful planning, organization and implementation.

Gaobang condoms have killed all over the world, and Gaobang's medical latex gloves have not fallen behind. Gaobang pioneered a curved surgical hand model; Gaobang pioneered a curved surgical hand model design and a TPU-coated powder-free surgical glove process technology, which has made outstanding contributions to the technological development of medical surgical gloves and the market popularization of powder-free surgical gloves. In October 2021, at the Shenzhen Autumn Medical Expo, Gaobang's sweat-absorbing single-use sterile rubber surgical gloves made their debut, which attracted great attention from the industry. This glove, developed by Gaobang and treated with special technology, allows the wearer's hands to always stay dry, which is a revolutionary breakthrough in improving hand comfort and reducing discomfort and skin damage caused by hands being soaked in sweat. Gao Bang's new product to make up for the gap in domestic low-protein gloves, low-protein latex gloves will soon be launched in mass production, which will be another big news that will ignite a hot spot in the industry.

In sharp contrast to the continuous new products and innovation of Gaobang brand, it is a change in the domestic latex industry. Some of Gaobang's contemporaries disappeared after being acquired by foreign investors, some were overwhelmed by the market tide, and some were transformed to survive. However, Gaobang miraculously maintained a stable team, stable main business, stable mentality, and stable income. It is not that the hand of the market economy has bypassed Gaobang, but that under the leadership of Tao Ran and the scouring of the industry, Gaobang people have always had a clear course and clear goals, sailing in the wind and rain, and growing up in the heavy rain.

This is what Gaobang employees call "not easy" and Tao Ran ridiculed himself as the "President of the Maintenance Association". The right path in the world is always vicissitudes, and Gaobang people, like Tao Ran, enjoy it.