Lu Wei Lead: In May 2022, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" to draw a roadmap for the cultural digitalization strategy. On June 9, Lvwei Culture and Tourism Business School invited Gao Kai, a cultural digitalization expert and deputy director of the Cultural Big Data Industry Committee of the China Public Relations Association, to visit the 34th issue of Lvwei's "Scenic Area Lecture Hall". From the background and policy promotion of cultural digitalization strategic deployment, strategic goals and cultural big data architecture and standards, we shared opportunities for the tourism industry under the national cultural digitalization strategy.

The following will share with you the main content of the live broadcast:

Strategic deployment of cultural digitalization

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Cultural digitalization has become a national strategy. Cultural digitalization is not a new formulation. As early as the Outline of the National Cultural Reform and Development Plan for the Twelfth Five-Year Plan, it has been proposed to promote cultural digitalization development projects. It has been more than ten years since then. Currently, a unified deployment with far-sighted vision and various ministries and commissions have been formed. With active participation and active promotion by local provinces, cultural digitalization has risen from a construction project to a major national strategy.

Cultural digitalization is an important starting point for a cultural power. The digital economy is developing at an unprecedented speed, radiating a wide range, and influencing a deeper level. It is promoting profound changes in production methods, lifestyles and governance methods. Cultural digitalization is an important measure to innovate my country's cultural governance model and an important starting point for building a cultural power.

my country's cultural digitalization has huge potential for development. In 2021, the added value of my country's cultural industry will only account for about 4% of GDP, which is far lower than the United States (about 30%), South Korea (about 15%), Japan (about 20%), and the European average (10%-15%).), does not match my country's status as a major country. On the other hand, the extremely rich and precious cultural resources left behind by Chinese ancestors are our inherent advantages. Therefore, there is a large incremental space for the digitization of my country's culture and a very broad future.

[Outline of the National Cultural Reform and Development Plan for the 12th Five-Year Plan Period] Column 3 has clearly stated that the "Cultural Digitalization Construction Project" is implemented, which clearly states that from the digitalization of cultural resources to the digitalization of cultural production to the digitalization of cultural communication, that is, comprehensive digitalization is implemented.

[Cultural Industry Promotion Law (Draft)(Draft for Comments)] Encourage the organic combination of creation, production and digitalization; promote the digitalization of cultural resources, and build a cultural big data service system.

[Guidelines on the 14th Five-Year Plan] In 2020, the "Proposal of the Central Committee of the Communist Party of China on Formulating the 14th Five-Year Plan for National Economic and Social Development and the Long-term Goals for 2035" proposed two digitalization, namely, promoting public cultural digitalization construction and implementation of the cultural industry digitalization strategy. In 2021, the "14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035"(Box 13. The Socialist Cultural Prosperity and Development Project is clear: Collect and sort out cultural heritage data in categories, and build a national cultural big data system).

Strategic goals of cultural digitalization

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The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" clarifies the short-term goals by the end of the "14th Five-Year Plan" period and the medium-and long-term goals by 2035.

Short-term goal-basically complete the digital layout of the cultural industry

By the end of the "14th Five-Year Plan" period, the cultural digital infrastructure and service platform will be basically completed, the data centers of various cultural institutions will be basically connected, and the digital layout of the cultural industry will be basically completed. The digital construction of public culture will reach a new level, forming an online and offline integration interactive and three-dimensional coverage cultural service supply system.

Medium-and long-term goal-to achieve rapid development of cultural digital productivity

By 2035, a national cultural big data system with physical distribution, logical association, rapid linking, efficient search, comprehensive sharing, and key integration will be built. Cultural digital productivity will develop rapidly, Chinese culture will be presented in a panoramic manner, and the digital achievements of Chinese culture will be shared by all people and excellent innovation. Achievements are well-known at home and abroad.

Architecture of cultural big data

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Gao Kai first started with concepts and focused on interpreting what cultural resource data is and what cultural digital content is. Gao Kai said that these two terms are important terms on the supply side of cultural digitalization. Then it sorted out the construction process of cultural digitalization from resources, to production, to consumption and communication.

It is worth mentioning that my country's standard system construction for cultural digitalization has also been at the forefront of the world. In 2015, the International Standard Associated Identifier (ISLI), an international standard developed based on my country's national standards, was officially announced.

In 2021, the National Cultural Big Data Industry Committee of the China Public Relations Association compiled and released the "National Cultural Big Data Standard System". So far, more than 10 relevant standards have been released one after another, and the compilation of other standards is also being carried out in an orderly manner. This will standardize the terminology of the cultural big data industry, standardize the development order of cultural copyright resources, and protect the healthy development of the construction of the cultural big data system.

Development opportunities for cultural digitalization

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The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" put forward eight key tasks: including forming a Chinese cultural database, forming a national cultural private network, building a cultural data service platform, exploring effective ways to digital transformation and upgrading, and developing new scenarios for digital cultural consumption., coordinate and promote the construction of the national cultural big data system, the national smart library system and the public cultural cloud, accelerate the digital layout of the cultural industry, and build a cultural digital governance system.

Unlock new scenarios, spawn new business formats and drive new consumption

The implementation of the digital strategy of the cultural industry and the high-quality development of the digital cultural industry are expected to create new online and offline consumption scenarios, promote new opportunities for traditional industries, stimulate cultural consumption potential, enhance national self-confidence, and enhance the country's cultural soft power. Industry and cultural undertakings are both a big opportunity.

With the application of new technical means, the establishment of a cultural material database can accelerate the innovation process of traditional culture, improve the positioning of cultural consumption scenarios and product and service supply in a targeted manner, and even effectively guide the organic renewal of cultural industry space, thereby promoting cultural tourism. Innovative planning and efficient operation of projects.

In addition, Gao Kai also mentioned six core points in the construction of the national cultural big data system, namely: data is the core production factor, data association is the core productivity, associated data is the core asset, data realization is the core driving force, and data security is the core competitiveness., the production terminal network is the core.