Green Wei Introduction: According to the universal definition given in the national standard for the Classification of Tourist Resorts (GB/T26358-2010), a tourist resort "refers to a relatively complete gathering area of resort facilities with good resources and environmental conditions and can meet the needs of tourists for rest, fitness, sports, education, entertainment and other leisure needs." In December 2019, the Ministry of Culture and Tourism gave a new definition to tourist resorts in the "Measures for the Management of National Tourist Resorts", namely,"tourist resorts refer to providing tourists with vacation and leisure services, with clear spatial boundaries and areas with independent management agencies." The new definition defines the function, space and management of the resort.

Lvwei Cultural Tourism believes that the national tourist resort is another golden sign that reflects the level of my country's tourism service industry after the 5A-level tourist attractions. It and 5A-level scenic spots represent the highest levels of tourism and vacation products and tourism products in China respectively. These two have become the twin engines driving the development of China's tourism. Tourist resorts are another "power train" that drives the high-quality development of China's tourism after the national 5A scenic spots.

the first part

Combing policies for national tourist resorts

The 1992 "Notice of the State Council on Issues Related to the Pilot Implementation of National Tourist Resorts" opened the way for the development of tourist resorts for nearly 30 years at the national level. In the past 30 years, the country has successively issued relevant documents such as the "Classification of Tourist Resorts","Measures for the Classification of Tourist Resorts" and "Measures for the Management of National Tourist Resorts", which together constitute the "Standards + Rules + Management Measures". The three magic weapons have built a scientific and complete path for the creation, selection and withdrawal of national tourist resorts.

① Formally proposed: The "Notice of the State Council on Issues Related to the Pilot Implementation of National Tourist Resorts" issued in August 1992 officially proposed the construction of a national tourist resort.

② Orderly advancement: In December 2009, the State Council issued the "Opinions of the State Council on Accelerating the Development of Tourism" proposing to promote the development of national tourist resorts in an orderly manner.

③ Formulation of standards: In April 2011, the national standard for "Classification of Tourist Resorts" was issued and became a normative and leading document for tourist resorts.

④ Dynamic mechanism: In January 2015, the "Work Report of the 2015 National Tourism Work Conference" proposed to implement the national standard identification of tourist resorts, and select a group of qualified tourist resorts from among provincial tourist resorts to be officially recognized as national-level tourist resorts. In April 2015, the former National Tourism Administration issued the "Measures for the Level Management of Tourist Resorts", which became the original mechanism for dynamic selection of national-level resorts.

③ Official launch: In 2015, the former National Tourism Administration's "Notice on Carrying out the Assessment of National Tourist Resorts" officially launched the assessment of national tourist resorts.

④ First batch list: In September 2015, the first batch of 17 resorts became the first batch of national tourist resorts. Including: Changbai Mountain Tourist Resort in Jilin; Tangshan Hot Spring Tourist Resort, Tianmu Lake Tourist Resort, and Yangcheng Lake Peninsula Tourist Resort in Jiangsu; Ningbo Dongqian Lake Tourist Resort, Huzhou Taihu Tourist Resort, and Xianghu Tourist Resort in Zhejiang; Fenghuang Island Tourist Resort and Haiyang Tourist Resort in Shandong; Yaoshan Hot Spring Tourist Resort in Henan; Wudang Taiji Lake Tourist Resort in Hubei; Huitang Hot Spring Tourist Resort in Hunan; Eastern Overseas Chinese Town Tourist Resort in Guangdong; Xiannushan Tourist Resort in Chongqing; Qionghai Tourist Resort in Sichuan; Yangzonghai Tourist Resort and Xishuangbanna Tourist Resort in Yunnan.

④ Second batch list: In 2017, the second batch of 9 units was announced to officially become national tourist resorts. Including: Yalong Bay Tourist Resort, Sanya City, Hainan Province, Anji Lingfeng Tourist Resort, Huzhou City, Zhejiang Province, Penglai Tourist Resort, Yantai City, Shandong Province, Yabuli Ski Resort, Harbin City, Heilongjiang Province, Yangxian Ecological Tourism Resort in Yixing, Wuxi City, Jiangsu Province, Guling Tourist Resort, Fuzhou City, Fujian Province, Mingyue Mountain Wentang Tourist Resort, Yichun City, Jiangxi Province, Chaohu Bantang Hot Spring Health Resort, Hefei City, Anhui Province, Chishui River Valley Tourist Resort, Zunyi City, Guizhou Province, Lulang Town Tourist Resort, Nyingchi City, Tibet Autonomous Region.

Three batches list: In 2019, national tourist resorts welcomed a new batch of 4 new members. Including Tianfu Qingcheng Health Leisure Tourism Resort in Chengdu, Sichuan, Yulong River Tourist Resort in Yangshuo, Guilin, Guangxi, Fuxian Lake Tourist Resort in Yuxi, Yunnan, and Bavarian Manor in Heyuan, Guangdong.

Standardized management: In December 2019, the Ministry of Culture and Tourism issued the "Measures for the Management of National Tourist Resorts." By standardizing the identification and management of national-level tourist resorts, we will promote tourist resorts to continuously enrich the supply of holiday and leisure products, improve service and management quality, and continue to improve the level of construction and development and brand influence.

Four batches of lists: In November 2020, the Ministry of Culture and Tourism announced the fourth batch of 15 national-level tourist resorts to be selected, including Chongli Ice and Snow Tourist Resort in Hebei Province, Yabuli Ski Resort in Heilongjiang Province, Sheshan National Tourist Resort in Shanghai, Changzhou Taihu Bay Tourist Resort, Jiangsu Province, Deqing Moganshan International Tourist Resort, Zhejiang Province, Chun'an Qiandao Lake Tourist Resort, Sanqingshan Jinsha Tourist Resort, Shangrao City, Jiangxi Province, Rizhao Mountain Haitian Tourist Resort, Shandong Province, Liuye Lake Tourist Resort in Changde, Hunan Province, Nantian Lake Tourist Resort in Fengdu, Chongqing, Chongqing City, Exiu Lake Tourist Resort, Emeishan City, Sichuan Province, Yeyuhai Mountain Tourist Resort, Liupanshui City, Guizhou Province, Dali Ancient City Tourist Resort, Yunnan Province, Taibai Mountain Hot Spring Tourism Resort, Baoji City, Shaanxi Province, Narati Tourist Resort, Xinjiang Uygur Autonomous Region.

Xinjiang Nalati Tourist Resort

the second part

Analysis of 45 national tourist resorts

After evaluations in 2015, 2017, 2019 and 2020, a total of 45 tourist resorts in four batches were included in national tourist resorts (including the publicity period). As of December 29, 2020, the Ministry of Culture and Tourism has identified a total of 45 national-level resorts. Green Uyghur Cultural Tourism analyzed these 45 national tourist resorts!

Photo source: Ministry of Culture and Tourism

From a geographical perspective, 45 national-level tourist resorts are distributed in 23 provinces and municipalities, accounting for about two-thirds of the country's administrative divisions. The distribution of national tourist resorts is closely related to the level of economic development. Most of them are distributed on the eastern coast and southwest, showing the distribution characteristics of more in the east, less in the central and western regions, and more in the south and less in the north.

In terms of quantity, Zhejiang was selected with 6 companies, temporarily ranking first; Jiangsu was selected with 5 companies, temporarily ranking second; Shandong and Yunnan were each selected with 4 companies, ranking third temporarily; followed by Sichuan, Guizhou, Hunan, Chongqing and Guangdong.

Statistics: As of November 30, 2020

In terms of types, the types of national-level tourist resorts are gradually diversified. In addition to the common lake-type, hot-spring type, mountain forest type, and coastal island type tourist resorts, with the change of market demand, new types of resorts such as small towns, manors, and ancient cities have emerged., ice and snow, and desert grassland. Among them, there are 16 river and lake wetland resorts, followed by 10 mountain forest tourist resorts. Hot springs and coastal tourist resorts have sprung up, with 6 and 5 respectively. In the future, with national policy trends and market changes, more new types of tourist resorts will emerge.

From the two aspects of planned area and core resources: the planned area varies greatly, ranging from 10 square kilometers to hundreds of square kilometers; most of the core resources are mainly leisure and entertainment, covering seashore, grasslands, hot springs, sports, medical care and other types, especially natural ecological environments such as mountains, lakes, and forests.

Judging from the currently announced national tourist resorts, their development types are different and their development foundations are different, but they all show a good trend overall. According to the relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism, the construction and development of national-level tourist resorts are of great significance for optimizing the structure of tourism products, guiding the development of national vacation and leisure tourism, and promoting the transformation and upgrading of the tourism industry. National-level resorts can rely on different resources and environments to set up leisure and vacation products, extend the vacation industry chain, and form a vacation and leisure industry cluster.

Green Wei Cultural Tourism integrates the development of 45 national-level tourist resorts and draws the following experience:

From the perspective of resource utilization: Integrate other resources based on superior resources. Integrated resources can be provided by the project site itself, such as folk activities, or artificially created, such as golf.

From the perspective of vacation products and activities: product diversification and leisure product projects with different functions are integrated to form a vacation industry cluster.

From a market perspective: Diversify products to meet the needs of various market segments, multi-faceted marketing and brand building.

From the perspective of management services: international standard quality of reception facilities + diverse personalized services + network information management.

the third part

Development model of tourist resorts

By studying the main products and characteristics of national-level tourist resorts, Green Wei Cultural Tourism summarized the two major models of tourist resorts,"1+1+X" and "1+X+Y".

Xishuangbanna Tourist Resort

PART1.

“1+1+X”

The first "1" refers to the integration of other resources based on advantageous resources;

The second "1" is the core of vacation, which includes a variety of leisure products such as nature sightseeing, fitness and sports, leisure and entertainment, accommodation and catering, conferences and exhibitions, etc., and is created with one or more of them as the main body;

"X" refers to a number of soft services such as international service standards, personalized services, and network information services.

PART2.

"1+X+Y" mode

"1" is to tap advantageous resources and integrate other resources as the core vacation carrier

"X" refers to high-standard holiday facilities, international-standard resort hotels, plus themed dining districts, shopping, commercial districts, etc.;

"y" refers to a number of soft services such as international service standards, personalized services, and network information services.

Picture source: Photo Tu.com