(1) Short holidays and summer vacations are still the key time periods for efforts

Cultural tourism focuses on short holidays and summer vacation consumption stimulation

In view of China's holiday system, short holidays and summer vacations are still prime times for travel, and efforts should be focused. Qingming Festival is the first short holiday after the Spring Festival and will usher in the first wave of tourism boom. Because of the epidemic prevention policy, people whose hometowns are in other places, but who celebrate the New Year locally will become the main force of migration.

Tips for tourism companies

Country houses, leisure agriculture leads

Under the influence of the COVID-19 epidemic, people will fundamentally pay attention to their own health. In the short term, they will pay more attention to eating habits. In the long run, the demand for leisure and physical and mental health will be a normal consumption, and the market will have a strong sense of longing for the countryside. Environment and nature will become more urgent.

In addition, under the influence of epidemic prevention and control in rural areas, rural public infrastructure, environmental sanitation, public safety, health security and other aspects are also constantly promoted and upgraded. Rural tourism products are also trying to iterate, which can lay a solid foundation for the rural tourism and B & B industry. foundation.

Our country has entered an era of epidemics. Rural tourism around cities will experience the first round of heating up during the Qingming Festival and will become the main force in tourism recovery, mainly including sightseeing agriculture and leisure agriculture, urban agriculture and green agriculture, country houses and cultural tourism, etc. Eco-tourism and rural tourism.

Sports events and multi-scene sports accelerate recovery

Taking advantage of the 2022 Winter Olympics, various regions will greatly promote the "tourism + sports" model, and sports tourism will grow strongly. However, as the epidemic in some countries around the world is still severe, the scale of sports events in 2022 will still be mainly regionalized, and the demand for popular recreational outdoor sports will increase significantly and gradually become a way of life. In addition to the traditional full-distance marathon, half-horse and four-horse, there are multiple scenes such as charity running, rural running, color running, personal running, street night running, and couple running.

High-end, parent-child hotels and B & Bs in suburban areas have become hot spots

Hotels across the country have long launched packages such as "hotel + New Year's Eve dinner" for "on-site Chinese New Year" customers. Enjoy a complete Spring Festival holiday in hotels is becoming a new way to open the Spring Festival. "B & Bs are the destination" and "soaking in B & Bs and soup ponds" have become important ways to travel for family and parent-child tours during holidays. Single-family B & Bs are popular, and it has become fashionable to "own a small courtyard to celebrate the New Year". Data from a B & B platform shows that orders for single-family B & Bs during the Spring Festival in 2022 will increase by about 56% compared with the Spring Festival in 2021. Bookings for rural B & Bs in Beijing are booming, with a year-on-year increase of 1.4 times compared with 2021, showing a trend of "hard to find a room".

Green Uyghur Cultural Tourism's preliminary judgment in 2022 is that under the demand trend of "short-cycle, close-range and slow-paced","one family, one group" small group tourism, and "several families, one hospital" tourism, high-end hotels, parent-child hotels, Rural courtyards and B & Bs in the suburbs will become hot spots in the market.

Urban-type night consumption recovers first

Green Wei Cultural Tourism believes that from the perspective of night consumption, the night recovery in the first half of this year will still be mainly local, and urban-based night consumption products will receive more attention. From the product level, the current night tour projects are still mainly concentrated in light shows, large-scale performances and night cruises, with high similarities. Compared with tourists 'increasingly personalized and diversified night consumption needs, the night tour market innovation in 2022 will still exist. There is more room for improvement.

Museums and research will become hot spots for consumption

Recently, the General Office of the Ministry of Culture and Tourism, the General Office of the Ministry of Education, and the Office of the State Administration of Cultural Heritage jointly issued the "Notice on Using Cultural and Tourism Resources and Cultural Relics Resources to Improve the Spiritual Literacy of Youth", requiring further integration of cultural and tourism resources and cultural relics resources. Make use of students 'after-school service time, holidays and winter and summer vacations, we must actively build youth education practice bases, museums, memorial halls, open cultural relics protection units, archaeological site parks, Red tourist attractions and other high-quality study travel routes are designed to carry out study tours for young people.

Green Wei Cultural Tourism believes that under the normalization of research activities, we should actively form product development teams and marketing teams, proactively develop museum study courses, innovate study methods, and explore online and offline marketing.