Fenglongwan Town, 80 kilometers away from downtown Kunming, explains to us the quality and appearance of tourism business in the form of textbooks after cultural innovation empowers business. Here, tourists can not only experience the town's unique train culture and characteristic hotel culture, but also deeply participate in the town's unique cultural and creative interactive experience. Taking a selfie here or posting it to a circle of friends will make people mistake for thinking that you have been to Europe.

According to the reporter, Kunming Fenglongwan Town is a characteristic town with the theme of fjords ecological scenery and romantic fairy tale world. Through four main lines of planning and construction, the town connects eight themed hotels and sixty-four entertainment projects, forming a high-quality tourism service integrating "eating, accommodation, traveling, entertainment and shopping". In addition to meeting the basic tourist accommodation and consumption needs of tourists, the supporting commercial facilities also serve as a town tour experience and cultural display. Every building, every shop, and even every furnishings here are an attraction.

According to the relevant person in charge, the commercial facilities of Kunming Fenglongwan Town adhere to high standards and strict requirements from planning, construction to operation, and the spirit of ingenuity runs through every link. In Guaiwu Village Commercial Street with cultural and creative themes as its core, the reporter saw a number of cultural and creative stores with high appearance, emphasis on originality, and tonality.

Peacock Bookstore is a comprehensive leisure space integrating reading, food and cultural and creative products. The first floor of the space is mainly for creative display. It displays a variety of "gourmet books" and cultural and creative products launched by the Shendeng Creation Bureau (Fenglongwan Town Cultural and Creative Companion Brand). The book-packed Yunnan specialties will give you and your friends a surprise while sharing delicious food. On the second floor of Peacock Bookstore, the book product display area, resting area, and reading area are independent of each other and connected into one body in the limited space. Here, books and delicious food are the protagonists, and spiritual and material food are not disappointed. Tourists are intoxicated and lingering. A small Fenglong Bay cultural and creative ecosystem has gradually taken shape.

Eagle Restaurant takes retro nostalgia as its theme and draws inspiration from the "Hobbit" series of movies. Through advanced spatial design and product display, it reproduces the flavor of Middle-earth, leads everyone into the Hollywood blockbuster scene, and instantly travels through Hobbit The world of people, feel the romantic atmosphere in dreams. Here, the virtual world and real business in film and television works are integrated. As the two continue to cross, your sense of participation and interactivity will be greatly enhanced. Coupled with the unique food culture of Fenglongwan Town, you will have a wonderful dining experience.

The recently opened Swan Handicraft Market gathers a variety of handicraft experiences and works displays including blue dye, rubbings, leather goods, weaving, embroidery, etc., providing a great parent-child interactive experience platform for parent-child traveling families. At the same time, it also allows these intangible cultural heritage cultures scattered among the people to be protected and passed down in the travel experience passed down from heart to hand. At the same time, the Swan Handicraft Market has also followed the trend of young consumption, made new explorations and extensions based on intangible cultural heritage, and launched fashion courses such as plant blue tanning and handmade lipstick making. When you come to Fenglongwan Town, even though you are not Li Jiaqi, you can endorse the lipstick you made by yourself, or offer a special love to your dear her. Here, you will break through the time limit, break the inherent cognition, continue to subvert imagination in the integration of tradition and fashion, and gain the dual happiness brought by culture and craftsmanship through in-depth experience.

Around the three major theme halls, there are also specialty shops such as Candy Duke, Spring Train Post Office, Jewelry Treasure, Wanhua Legend, and Elf Story. These small shops live in strange fruit-shaped houses. Not only do they have special names, but the various cultural and creative souvenirs and handicrafts they collect are also very exquisite. Take the Spring Train Post Office for example. The birthday cards and stationery inside are all traces of the Fenglong Bay train. If you are lingering on the scenery of Fenglong Bay, when visiting these small shops, you will find the ubiquitous eggs., will make your travel consumption full of surprises.

In fact, since the development of tourism, sightseeing tourism has long transformed into leisure tourism and vacation tourism. Consumers in the new era have more needs and recognition for cultural and experiential consumption. Kunming Fenglongwan Town relies on local high-quality natural and cultural resources to deeply tap its own potential and customer consumption preferences. With the fairy tale world as the cultural carrier and the cultural and creative brand as the internal driving force, Kunming Fenglongwan Town actively explores, boldly innovates, and creates distinctive features. The rich and diverse business formats fully meet the dual material and spiritual cultural needs of consumers. At the same time, it also makes Fenglongwan Town stand out from the fierce competitive environment and successfully wins dual recognition from the market and consumers.

Since the trial operation of the project, Kunming Fenglongwan Town has been listed as the "Top Ten Cultural Tourism Towns in China" and has been approved as a "Provincial Tourist Resort" in Yunnan. It has appeared on CCTV-2 CCTV Financial Channel, CCTV-13 CCTV News Channel, and Xinhua Agency Xinhuanet and other mainstream media. From 2018 to 2019, it was continuously rated as "Characteristic Town of Yunnan Province", and in 2019 it also became a demonstration project among them.

The town receives a large number of tourists every day, especially on holidays or weekends. Here, tourists will leave a novel, unique, beautiful and enjoyable tourism consumption experience.