After three years of painstaking planning and hard advancement, the new generation of Happy Valley-Nanjing Happy Valley opened on November 11, and held an opening ceremony with the theme of "Four New Acceleration, Joy and New Energy", bringing a new joy to the ancient capital Nanjing. Passion of joy. At the celebration, the eight places Happy Valley celebrated with songs, and the atmosphere reached its climax in the Happy Valley theme song "Happy Hours" sung by Hu Xia. Under the witness of many Nanjing citizens and media reporters, the on-site leaders jointly pressed the starter device and announced the grand opening of Nanjing Happy Valley.

As a major key tourism project in Jiangsu Province during the 13th Five-Year Plan and a major economic and social development project plan of Nanjing City in 2017, Nanjing Happy Valley has invested a total of 6 billion yuan to create six major parks: Happy Hour, Lost Fortress, Dessert Kingdom, Black Iron City, Qixiang Ocean, and Magic Eye Forest. This opening not only further improves the strategic layout of the Happy Valley brand "East, West, North, South and Middle", but also greatly enriches Nanjing's cultural tourism resources. Nanjing citizens finally have their own new urban entertainment landmark.

Super "moat" amusement equipment, Nanjing's "roller coaster maniac"

Nanjing Happy Valley is the eighth stop of the national chain of the "Happy Valley" brand after Shenzhen, Beijing, Chengdu, Shanghai, Wuhan, Tianjin and Chongqing. Inheriting the creative cultural core of OCT and gathering the successful experiences of Happy Valley in the top seven places, Nanjing Happy Valley is guided by market demand and tourist experience, promotes the concept of immersive trendy play, and is committed to meeting the play needs of different tourists.

No excitement, no joy! Nanjing Happy Valley is the happy valley with the largest number of world's top roller coasters in the first phase of the eight happy valley project. Asia's first three-level catapult roller coaster "Light of Revenge" and Asia's first last-row reverse seat flying wing roller coaster "Predator" More than 40 international top amusement equipment such as "super hard core" will create an immersive trendy entertainment experience from various perspectives such as stimulation level, parent-child needs, and atmosphere creation. Among them, the last row of reverse seat flying wing roller coaster "Predator" will not only bring a special perspective of the scenery flying backward, but also bring wonderful stimulation beyond gravity. Family hanging roller coasters are committed to meeting the needs of parent-child interaction, even tourists can interact sweetly with their families and share joy while at high altitude.

Every world-class city needs a Ferris wheel, with external LEDs customized romantic confession words. Climb to the summit, you can have a bird 's-eye view of the entire Happy Valley and the glittering scenery along the river. The steel structure is dotted with regular flashing neon lights, bright or dark, or Long bright or flashing, conveying the "Morse Code of Love" from subtle details, adding romantic feelings to the unique "Holy Land of Confessions" and delivering the exclusive blessings and sweet vision of Nanjing Happy Valley.

Super IP linkage creates check-in space with your own traffic

Driven by the great era of IP development, the development and introduction of IP have provided new development space and choice channels for Nanjing Happy Valley, and have also injected more fresh blood into the development of tourism.

At present, Nanjing Happy Valley has created an original exclusive IP"Big Blue Whale", which is stupid and cute in shape and has great regional characteristics. It will appear as a key IP in all major performing arts and games in the park to interact closely with tourists.

By working together with the well-known Hong Kong brand B.Duck Little Yellow Duck, Nanjing Happy Valley has set a precedent for the first time that the B.Duck brand has cooperated with a large park on a global scale. The regional "Ocean of Wonder" jointly created by the two will create an atmosphere., We will carry out all-round and multi-angle design and packaging in terms of commercial catering and activities, providing urban youth who are keen on fun and innovation with exclusive check-in space for B.Duck Little Yellow Duck.

In addition, the well-known national manga IP biscuit police chief has settled in the "Dessert Kingdom" area. In the dream and wonderful cartoon world of Biscuit Kingdom, there are both childlike amusement equipment and exclusive areas for parent-child interaction, which will maximize the release of children's imagination and curiosity create a warm, colorful and cute experience space for family customers.

Local culture and diverse trends are intertwined, and festival innovation leads the city's trendy entertainment.

Happy Valley's colorful festival activities have always been popular among tourists. During this year's National Day Golden Week, festival activities in Happy Valley in seven places across the country were dazzling, celebrating 1.06 million tourists. Nanjing Happy Valley will continue the Happy Valley gene and bring "trump card" festival activities such as "Chaoyin Feast","Halloween Carnival", and "Street Art" to Nanjing citizens and surrounding tourists. It will also pioneer and innovate in inheritance and introduce steampunk. Related elements to the future world, launch the steampunk industrial style trio: The steampunk characteristic park "Black Iron City", the Steam Continental Float Parade and the Steam Rhapsody Festival event lead tourists to a future world where machinery, retro and Gothic are intertwined.

Among them, the "Steam Rhapsody Festival" full of mechanical texture and charm of the times will be launched every year during the National Day Golden Week. Old and rough real scenes, huge and sophisticated machine props, and various moving methods will show the light craftsmanship The new world created by steampunk elements in the era creates a balanced atmosphere between imagination and nostalgia and retro, continues to upgrade the player's play experience, and brings strategic and challenging fun to visit the park.

In addition, festivals such as the "Jiangsu Youth Music Festival" and "Blue Whale Music Festival" that have unique local cultural characteristics of Nanjing will also be staged in Nanjing Happy Valley. In the future, Nanjing Happy Valley will also combine e-sports, online games and other trend elements that are popular among young people to create more special festivals and cultural events to lead the city's trendy entertainment trend.

A modern immersive park with technology and a burst of "IQ"

In addition to its "ultra-hard-core" amusement equipment, Nanjing Happy Valley's "high IQ" is also outstanding among the ranks of large domestic parks: the Face Recognition admission model allows queuing to avoid waiting; the member system big data analysis accurately targets user needs and makes the Happy Valley that "understands" tourists the most; the highly integrated scenic spot ticketing system, ticket checking system, parking system, etc. bring tourists a more efficient, convenient and considerate experience.

At the entrance of the park, the post-modern park gate built by 3D printing technology and digital imagery allows tourists to embark on a technological journey about "intelligent manufacturing" from the moment they enter the park. In order to enrich the garden experience, Nanjing Happy Valley will also launch a members-exclusive service-"Happy Photography." High-definition photography in the park helps member tourists get rid of camera dependence and hands constraints, and records every smiling face of tourists and precious moments that the camera cannot capture., providing members with exclusive videos and album materials.

By introducing innovative technologies such as AI intelligent interaction, holographic projection, dome light and shadow, and 5G, Nanjing Happy Valley uses technology and creativity to bring the freshest trendy entertainment factors to the ancient city of Jinling. The creation of a smart and high-tech park will be a comprehensive benefit for all ages. Tourists of the age group comprehensively enhance the "urban entertainment" experience, explore more ways to realize smart scenic spots, and create a "smart" future for the park.

Against the background of normalization of epidemic prevention and control, the Nanjing Maya Beach Water Park and Nanjing Happy Valley under OCT have been opened one after another, bringing new choices to Nanjing citizens 'leisure, cultural and entertainment life, and injecting new impetus into the accelerated recovery of Nanjing's cultural and tourism consumer market. In the future, Nanjing Happy Valley will continue to innovate and develop, promote the in-depth construction of the Happy Valley brand's four major platforms,"IP aggregation platform","innovative technology application platform","trend culture display platform" and "cross-border resource integration platform", and continue to Empower the joy of Nanjing citizens.