The temperament of a village is often defined by the people who live in the village. They run a business, engage in a profession, or maintain a certain attitude of survival in this village. They are the villagers of this village and the driving force for the village to survive.

Group photo taken by guests at the Xiangtang Investment Promotion Exchange Conference

The core of the Xiangtang project is through cooperation with artists, designers, and brand managersDeconstructing and reconstructing rural elements, the new villagers represented by them will account for 70% of Xiangtang residents in the future, and a new round of new villagers introduction plan is progressing smoothly:On the afternoon of July 20, Xiangtang Village House was officially open for rent, 32 popular brands representing consumer trends, literary and artistic styles and top traffic gathered in Xiangtang to explore the infinite possibilities of becoming a new villager in Xiangtang.

At the beginning of the Xiangtang project, we have been constantly thinking about what business model can be integrated and symbiotic with Xiangtang's local culture; what kind of brand can balance Xiangtang's business and culture; and what type of brand manager can tell beautiful rural stories together with Xiangtang. Based on this idea, we firmly believe thatThe manager is the anchor point of the Xiangtang project. By inviting managers from cafes, bookstores, arts and crafts, specialty restaurants, bars, creative retail and other fields to join,Be a new villager with stories and know how to live in Xiangtang, deeply participate in Xiangtang's village renovation, commercial operations and rejuvenation of mountain village culture, and jointly promote Xiangtang's long-term development.

Jiang Chaogui, Deputy General Manager of Pukou Cultural Tourism Group

Wu Zhengmei, Chairman of Zhenghe Tongbang

Li Fan, CEO of School Cultural Tourism

Chen Weixin, Cultural Consultant of Xiangtang Project

Xiangtang Plan is a cultural and commercial cooperation plan with the theme of rural revitalization, and essentially, yesShape a human-based attitude towards life and complete the reconstruction of a better lifestyle。Xiangtang plans to showcase the charm of art in reconstructing the countryside from multiple dimensions, and also give brands and managers more room to try. In this process, we hope to work with the brand and managers to completeThe brand's "Xiangtang" characteristics are created: The brand integrates with Xiangtang's local cultural elements, and the original flavor collides with trendy things, giving more cultural and spiritual connotations, and allowing the richness of this culture to spread from the niche to the public. At the same time, we jointly complete the development and reconstruction of lifestyles to meet people's pursuit of quality life.

Xiangtang Reservoir

China National Geographic Red Box-Xiangtang Check-in Point

Regardless of identity or age, every individual can find his or her own lifestyle and expression space in Xiangtang.For the new and old villagers, the transformation that has taken place in Xiangtang is precisely through this form that it is subtly integrated into their lives and deepens their emotional connection with the space and the village.

This investment exchange meeting was held at Xiangtang Zhi Coffee at 14:30 pm on July 20.As the first manager brand to meet with the public in the Xiangtang Project, it opened for just one month,Xiangtang·Zhi CoffeeI successfully appeared on the public commentNo. 1 in the "Hot List of Cafes in Pukou District"。As the first cultural consumer brand incubated by the manager Wu Zhengmei's team, Xiangtang·Zhi Coffee is Xiangtang's "magic" space. It carries the changeable functions of public and private, quiet and gathering, relaxed and ceremonial.It aims to create a composite experience space for literary and artistic life brands, combining trendy art with life and business, and will innovate and explore Xiangtang's artistic temperament and life experience in cross-border cooperation among various brands.

Xiangtang·Zhi Coffee| Xiangtang Investment Promotion Exchange Conference

Also,The "Rural Culture and Tourism Training Institute" built by Chen Weixin, the "Lao Wan Who Collects Stories" hosted by Wan Jun, the "Village Banquet" hosted by Zhou Songzhu, and Yao Jiangbo, the manager of the Moganshan B & B cluster headed by Suri, have all been confirmed to settle in.We will continue to work with brands and managers to build a business format with Xiangtang characteristics through various cooperation methods such as commercial leasing, cooperative management, and artist residency. In the future, walking in Xiangtang, each village house with its own theme and style will be an independent individual who best represents Xiangtang's temperament and the most direct window to experience Xiangtang.

Xiangtang renderings

Xiangtang Village House is in full swing for investment. We sincerely invite you to choose a courtyard you like, do a job you like, manage an interesting business, and explore rural revitalization with the indigenous people who have lived at the foot of Laoshan for generations. Various possibilities.

Xiangtang Plan:

The Xiangtang Plan is a cultural and commercial cooperation plan with the theme of rural revitalization. The core of this plan is to make this mountain village a higher-value life center through cooperation with artists, designers, and brand managers. The first batch of main stores include Zhi Coffee (hosted by Wu Zhengmei), Lao Wan, who collects stories (hosted by Wan Jun), artist Wang Kezhen Studio, famous designer Chen Weixin Studio, Moganshan B & B Cluster, and village banquet (hosted by Zhou Songzhu). More village houses are attracting investment, and we welcome managers of specialty cafes, bookstores, galleries, specialty restaurants, bars, etc., as well as artists and designers suitable for exhibition and sales, to join.