As a world-renowned hotel brand, Holiday Inn's iconic green logo has rapidly blossomed in countries around the world with the rise of tourism in the last century. In order to better serve the new generation of consumers, Holiday Inn is using a new generation of brand rebranding plans to rejuvenate new vitality and write a new chapter in its brand legend.

Holiday Inn starts with the new

May 24, 2021, Shanghai, China-Intercontinental Hotels Group announced the opening of its new generation of Holiday Inn Holiday Inn in China. The brand hopes to provide guests with a better stay experience through a refreshing visual experience, optimized space planning, upgraded room accessories and ubiquitous smiles. As a household name in the world, Holiday Inn will celebrate its 70th anniversary next year. The brand recently held a large-scale roadshow at the newly opened Holiday Inn Nanjing Road Pedestrian Street in Shanghai to celebrate the rejuvenation of the legendary brand. The newly opened Holiday Inn this year covers many popular destinations such as Shanghai's East Nanjing Road Business District, Lingang Dishui Lake, Chongming Dongtan, Wuxi and Xi'an, and will bring guests more exciting time together and a completely new and happy trip.

Holiday Inn Shanghai Nanjing Road Pedestrian Street

Lu Haiqing, chief corporate affairs and strategic relations officer of InterContinental Hotels Group Greater China, said: "As one of the first international hotel brands to enter China, Holiday Inn has witnessed the development and changes of China's hotel industry. Along with the first anniversary of the opening of the east section of Nanjing Road in Shanghai, a new generation of flagship hotels of the Holiday brand chose to enter this business district that created a national retail miracle that year. Just like the phoenix nirvana of Nanjing Road Pedestrian Street, holiday brands have also gone through the same road to rejuvenation. The new generation of Holiday Inn has not only brought changes in design and service, but also represented the brand's belief and determination to adhere to innovation. We believe that Holiday Inn in the future will create more real and happy memories for guests during the journey of brand renewal.“

New hotel design

Holiday Inn's new open lobby design integrates work, social and leisure activities. Whether it's a nap for one on a business trip, a gathering time for three or five friends, or parent-child interaction during weekends and holidays, it can be easily achieved. The newly launched "Hi Bowl" all-day restaurant introduces a fun dining car design, inviting guests to enjoy a comfortable time while tasting delicious food at the hotel.

The new generation of guest room design makes the guest room like an extended space of home in terms of color selection, moving line organization, and furniture placement; the ingenuity of the spatial layout is also reflected in the choice of furniture in the guest room, such as corner sofas, double round tables, etc. It can be easily transformed into two independent spaces to enhance the living comfort of family tourists or business people. At the same time, the brand new Holiday Inn adopts a warm and bright design style, paired with a series of different green elements, and with a youthful attitude, allowing guests to encounter leisurely and rejuvenate.

A new guest experience

The new generation of Holiday Inn hotels selects the British fashionable home furnishing brand The White Company's toiletries to comprehensively upgrade guest benefits. The selected White Home Flower Series toiletries are zero-irritating to the skin and exude the fragrance of jasmine, rose and orange blossoms, making people feel like they are in a field garden and immersed in the flower bathing experience. The stylish and simple large bottle design not only perfectly fits the new generation of holiday brand concepts, but also supports environmental protection and sustainable development of the environment.

Holiday brand also upgraded the uniforms of hotel employees to welcome every guest with a new look. Whether it is the warm and warm smiles of employees, the smiling faces that can be seen everywhere in the design, or the surprise experience of "smiling omelette" at breakfast, you can feel the warm atmosphere of smiles everywhere.

Newly opened hotel

In line with the urban tourism and suburban vacation opportunities under the domestic cycle, the Holiday brand has opened three hotels in Shanghai this year, located in the Nanjing East Road Business District, Lingang Dishui Lake and Chongming Dongtan. Holiday Inn Shanghai Nanjing Road Pedestrian Street is the first batch of new generation flagship hotels for the Holiday Inn brand in China. Ancient Elephant Hotel, which has been in operation for nearly 20 years, has chosen the holiday brand to start with the "new". After its renewal, the Holiday Inn Shanghai Nanjing Road Pedestrian Street will rely on the upgrade of the business district brought by the eastward expansion of Nanjing Road, and will attract more domestic and foreign business and leisure travelers live on Nanjing Road, eat on Nanjing Road, and play on Nanjing Road.

Holiday Inn Shanghai Dishui Lake and Holiday Inn Shanghai Chongming, which also adopt a brand-new generation design, provide guests with the choice to enjoy the natural joys of the suburbs of the city. Since their opening, they have been favored by parents and family guests. In the next three years, Holiday Inn will open in more popular destinations such as Chongqing, Xi'an, Qingdao, Dalian, Chengdu, Ningbo and Sanya.

With the help of tourism circulation and consumption upgrades in the post-epidemic era, the Holiday brand has opened more than 110 hotels in Greater China, and more than 70 are under construction. While Holiday Inn is deeply engaged in the domestic market to achieve rapid growth, it also keeps in mind its original intention and always adheres to brand innovation to provide guests with a better stay experience. The new generation of Holiday Inn will lead guests to explore more exciting destinations and embark on a completely new and joyful journey.