In 2023, we plan to release the charm of Maoyu and Shiyu brands in Baoji, Chongqing, Shanghai and Huai 'an

In the past year of 2022, Shimao Xida Hotel Group (hereinafter referred to as "Shimao Xida") has highlighted the epidemic situation, seized market opportunities, and at a steady pace Rio Tinto's light asset hotel map, successively welcomed the grand opening of Xixianwen Chuangshi Hotel, Lanzhou Zhongshan Linmao Yu Hotel, Shaoxing Keqiao Ruixuan Hotel and Qingdao Zhanqiao Shiyu Hotel. In 2023, with the adjustment and optimization of epidemic prevention and control policies and the gradual liberalization of inbound and outbound tourism, Shimao Star will take advantage of the momentum and move towards a new journey of light asset-light hotel layout, welcoming several high-end full-service brand hotels in many charming destinations across the country. The wonderful appearance of high-end full-service brand hotels-from Baoji to Chongqing, from Shanghai to Huai 'an, from single-brand hotels to dual-brand hotels, Shimao Star insists on driving product upgrades with ingenuity and serving the guest experience. Create a comfortable and unforgettable living space for travelers, and at the same time, drive the wine tourism consumer market to accelerate its recovery and rebirth.

Maoyu: Mixancient capital of the MillenniumHumanistic style, interpretationOriental modern noble life proposition

As a fully renovated luxury full-service brand under Shimao Xida, Maoyu interprets a noble lifestyle with modern oriental aesthetics and leads guests to experience the unique charm of "imperial" services. In 2023, Maoyu will closely follow the development and construction of the country's "Belt and Road" and will soon welcome the opening of Baoji Ruyi Yinxiang Maoyu Hotel in Baoji, Shaanxi Province, further strengthening the development of the western market. Adhering to the brand concept of "inheritance, integration and innovation", the hotel will fully release Baoji's profound historical and cultural heritage, interpret the style of the thousand-year-old ancient city with a modern and noble oriental lifestyle, and inject vitality into the development of the business and cultural tourism industries in the area where the hotel is located.

Baoji RuyiYinxiang Maoyuhotel

The hotel is located in Baoji Yinxiang River Ecological and Cultural Tourism Zone, adjacent to Baoji East Station and South Station, with extremely convenient transportation. The project is close to Baoji Bronze Museum, Yandi Film and Television Base, Shigu Pavilion, Zhonghua Shigu Garden and Chencang Old Street and other scenic spots, with rich tourism resources. As the hometown of Emperor Yan and the hometown of bronzes, the thousand-year-old city of Baoji breeds endless Chinese civilization. It not only has the royal charm that swallows mountains and rivers, but also contains the warm folk customs of the Guanzhong area. Baoji Ruyi Yinxiang Maoyu Hotel is surrounded by the rich regional culture of a thousand-year-old city. Its architectural design is inspired by the majestic Qin Feng and Tang Dynasty. The corridors are back and the eaves are high, deeply recreating the majestic Zhou Qin Dynasty architecture. The exterior of the hotel uses a Tang Dynasty roof, sloping window coverings, arched cornice and porcelain pedestal, presenting a simple and rhythmic sensory effect. The use of theme colors such as azure blue, ochre red, and emerald green in the rooms creates a strong ancient style and elegance, creating an elegant beauty with high atmosphere and purity, and creating a quiet and secluded high-end mountain hotel.

Baoji Ruyi Yinxiang Maoyu Hotel (renderings)

WorldYuhotel：Based on local humanities,In Chongqing and ShanghaiRelease the original scenery and cultural heritage of the destination

As one of Shimao Xida's main forces in market planning and expansion, in 2023, its high-end full-service brand Shiyu will soon enter Chongqing and Shanghai. Adhering to the brand concept of "hidden in the world, refined as royal", Shiyu Hotel displays the exclusive style of the national high-end hotel brand with unique, complete and smooth Chinese services; at the same time, it combines market demand and deeply explores the essence of the local area. Incorporate the traditions and styles of the region into every hotel, creating a unique and time-honored living experience for guests.

Chongqing Yongchuan Shiyu Hotel

Located in Chongqing Fenghuang Lake Park, Chongqing Yongchuan Shiyu Hotel creates an immersive "Chongqing Landscape" experience for guests. The hotel specially invited HBA Studio, an internationally renowned design company, to conduct the design. It is based on humanities and draws on the local Bashu immigrant culture in Chongqing, and combines design elements such as ancient buildings, ancient houses, and summer cloth to create an urban space that "breaks down the old and builds the new", which will be beautiful and The ingenuity of seeking truth and transforming complexity into simplicity blooms in every detail. The softness of taking water, the simplicity of ink, the way of tea, the elegance of bamboo, and the nostalgia of eaves in public spaces present the spatial conception of simplicity from the road and the simplicity from the big to the most beautiful. The 182 rooms cover standard rooms, luxury suites, Loft room types, etc., all with an ultimate view of 5.8 meters wide, providing a panoramic view of Phoenix Lake. The hotel is also equipped with 4 meeting rooms, a multi-function hall and a gym. Whether it is for travel and leisure or city vacation, you can enjoy a comfortable and appropriate stay experience.

Chongqing Yongchuan Shiyu Hotel (renderings)

Shanghai Nanqiao Shiyu Hotel

The hotel is located in Nanqiao New City, Fengxian District, Shanghai City. This area is positioned as Fengxian's political, economic and cultural center. It is a comprehensive service-oriented core new city on the north bank of Shanghai's Hangzhou Bay with unlimited potential. The hotel design not only retains the elegant charm of traditional Chinese style and creates a texture atmosphere with oriental artistic conception, but also incorporates the vibrant atmosphere of Nanqiao through bright colors such as gold, green and orange, which combines inheritance, fashion and light luxury. The use of colors from light to deep and the line changes compatible with fashion make the interior space of the hotel more advanced, transparent and comfortable. The mirror-top atrium is even more amazing. The round chandeliers echo the hotel's dome design elements. Countless diamond-shaped sequins shine in it, shining like a galaxy, and the magnificent and luxurious atmosphere poured out. The hotel also has a wide roof garden, which is suitable for holding outdoor activities such as lawn weddings to build good memories for guests with the breath of nature.

Shanghai Nanqiao World Hotel (renderings)

"Yu"See Huaian，yuluxe&ShiyuDual-brand hotelcreateA different journeymemory

Shimao Xida is deeply involved in the core economic zone of the Yangtze River Delta and will launch a dual-brand hotel project for the first time in 2023. With its two iconic full-service brands, Maoyu and Shiyu, it will present two unique stays in the same destination. A unique living experience; at the same time, it will add vitality to the vibrant local tourism market. The strategic layout of the dual-brand hotel portfolio not only effectively meets the different needs of segmented customer groups, but also provides more space for resource sharing among hotels.

Huaian Maoyu&Shiyushuang Brandhotel

The project is adjacent to Hongze Lake and Huai 'an Fangte Park. Within four kilometers, there are Hongze Lake Ancient Weir Scenic Area, Shuifucheng Scenic Area, Bear Infested Theme Park, etc., with abundant natural landscape and leisure and entertainment resources. The hotel design is based on Hongze Lake, Hongze Lake embankment and Sanhe Gate, presenting landscapes and folk customs such as the Great Wall on the water, suspended lake wetlands, and Heze fish drums. The design of the public area and guest rooms uses water as the medium, exuding the beautiful beauty of calm water and gentle breeze. It also cleverly integrates fishermen's culture and natural scenery. Being in it is like wandering on the magnificent water of Hongze Lake, making you feel comfortable and satisfied.

Huaian Maoyu Shiyu Double Brand Hotel (renderings)

Take advantage of the momentum to open a new game, and concentrate on starting again. In 2023, Shimao Xida will firmly seize the opportunity of recovery in the domestic hotel industry and realize the multi-faceted flowering of its full-service hotel brand matrix, from high-end vacations to urban hotels, from lifestyle to inspired business travel, to meet the travel needs of different guests; At the same time, use unique brand experiences to further release destination vitality and domestic demand potential, empower urban and regional cultural tourism markets to upgrade, and contribute to promoting high-quality development of China's economy.