2023years6months27Japan, Shanghai- Recently, Huayi Hotels and Resorts, a subsidiary of InterContinental Hotels Group, announced that actor Bai Jingting has become its brand spokesperson, in order to convey to guests the national style of Chinese aesthetics and lifestyle with a calm and elegant style. Taking this opportunity, Huayi brand also launched the "Eight Elegance Things" with traditional Chinese elegant arts as the core, as a continuation of the brand's exclusive IP "Huayi Elegance Collection", making the hotel not only a place to stay, but also a cultural A carrier of in-depth experience and communication.

Hu Yingchun, Chief Marketing Officer, InterContinental Hotels Group Greater ChinaMs. Ms. said: "Intercontinental Hotels Group has always adhered to the development strategy of 'China for China'. While continuously expanding its territory, it absorbs the nutrients of Chinese culture and deeply explores the needs of the market and consumers. Huayi Hotels and Resorts is a high-end hotel brand specially created for Chinese guests and travelers who love Chinese culture. Since its inception, Huayi Hotels and Resorts has been inspired by Chinese culture and has been constantly revitalized, creating a unique stay with aesthetic and cultural heritage for guests. experience. This time we are very happy to invite actor Bai Jingting to become the brand spokesperson. His warm and elegant temperament is in line with Huayi brand. Through him, he will bring Huayi's Chinese aesthetics to young tourists of the new generation and demonstrate the charm of Chinese culture."

Huayi Hotels and ResortsbrandSpokesperson Bai JingtingMr. Wang said: "I am very happy to be the brand spokesperson of Huayi Hotels and Resorts. At Huayi Hotel, you can experience the elegance and elegance of Chinese culture step by step. Come to Huayi Hotel and experience the Chinese aesthetics flowing in time with me."

Huayi Hotels and Resorts brand launches a new experience of "Eight Elegance Things"

In Huayi, Chinese aesthetics is brought to life

Since the founding of the brand in 2012, Huayi has been committed to bringing consumers a high-end hotel experience with Chinese cultural characteristics. As a hotel brand specially designed for Chinese people and guests who love Chinese culture, following the 10th anniversary of the brand last year, Huayi brand has been comprehensively renovated and upgraded in multiple dimensions of clothing, food, accommodation and transportation, adhering to its Chinese aesthetic life. The brand concept creates an immersive Chinese aesthetic and cultural experience for guests.

Immersive Chinese aesthetic lifestyle experience

Clothing:Based on the elements of national stylehighlightvisual charm

Inspired by Chinese cultural aesthetics, the fully revitalized Huayi Hotel and Resort has teamed up with Chinese haute fashion brand GRACE CHEN to create a variety of new uniforms for employees with modern design. It combines femininity and firmness, and shows the beauty of the Orient with every gesture., presenting the charm of the country to travelers.

Food: Feel Chinese hospitality through taste buds experience

Huayi brand accurately understands the consumption habits of Chinese people, and uses its unique catering and social experience to convey Chinese hospitality with "food" and "gathering" as the core. As a partner of the current hit TV series "Changfeng Ferry" starring a brand spokesperson, Huayi Hotel has launched a themed national afternoon tea, which conveys the unique charm of food around a wide variety of handmade Chinese refreshments. Also,Xi'an Chanba Huayi HotelInvite national senior tea artists and inheritors of long-spout pot performing arts to combine tea performances with long-spout pot tea art performances to convey Chinese tea culture;Shanghai Dahua Changfeng Huayi HotelThe tea-scented four-city afternoon tea that combines the flavors of tea, soy milk, and old Shanghai yogurt into Western desserts, andKunshan Huaqiao Huayi HotelWith the launch of Kunqu Opera Pingtan themed afternoon tea, guests can experience traditional Chinese food culture through taste buds in the brand-specific tea-tasting social space "Jumingyi".

Accommodation: Conveying national style and elegance with Chinese aesthetics

The new Huayi brand version 2.0 is designed toOne city and one inheritanceThe beauty of craftsmanship that embodies traditional Chinese handicrafts and color systems,Unique dining experienceHighlight the beauty of Chinese food culture and taste,Garden-style sceneDemonstrating the essence of traditional Chinese garden architecture, the beauty of natural leisure,Dynamic space with sense of sequencePresenting the beauty of Dingjian and secluded residence with indoor architectural aesthetics,HuayiyajiConveying the beauty of elegant gathering and nurturing virtue of Chinese people's unique social space and methods, these five brand design features present guests with a comprehensive Chinese aesthetic experience. In addition, the brand also teamed up with Mr. Chen Jiu, a Chinese new ink artist, to use classic Chinese opera performance scenes as creative inspiration. Guests can experience the detailed design that incorporates Chinese art on the room card, umbrellas in the room and paper bags.

Line: Create exclusive brand with Chinese cultureIP

Huayi brand has created its exclusive IP "Huayi Elegance Collection" to gather cultural power and transform the inheritance of Chinese aesthetics and culture into life. In February this year, we teamed up with QQ Music to jointly host the "National Music Renewal·Huayi Elegance National Style Dance Concert", inviting Li Yugang, Sa Dingding, Meng Jia, Liu Yu, Deng Yujun (etc.) and many others. Artists and performance teams gathered in Huayi to present a wonderful audio-visual feast for guests through online live broadcasts. Previously,Nanjing Yangtze River Boat Huayi HotelThe "Huayi Elegance Collection" World Book Day event was also held, inviting Chinese aesthetics enthusiasts from Nanjing's literary capital to sip tea and read books, and share daily experiences on the daily life of Chinese aesthetics. At the same time, Huayi brand has an in-depth understanding of the spiritual core of current consumers. Following the brand renewal and upgrade and launch of the IP "Huayi Elegant","Eight Elegant Things"As a continuation of its concept, guests can experience the essence of diverse Chinese culture in a deeper way, and enjoy Chinese aesthetics with guests through a variety of immersive experiences, including tea tasting, chess playing, playing the piano, planting flowers, listening to the rain, calligraphy and reading.

Currently, Huayi Hotels and Resorts has 20 open hotels and 22 hotels under construction in Greater China. Newly opened hotels include Nanjing Yuhua Huayi Hotel, Sanya Yalong Bay Huayi Resort Hotel, Guiyang Financial City Huayi Hotel, etc., covering popular cities and holiday destinations. In the future, Huayi brand will continue to maintain steady development, while digging deep into traditional Chinese culture, while bringing an immersive Chinese aesthetic lifestyle to guests in more destinations.