【2024years1months8Day,Shanghai, China]As an iconic high-end select service hotel brand under the Hilton Group, Hilton Garden Inn officially celebrated its 10th anniversary in China this year. Since China's first Hilton Garden Inn opened in Shenzhen in 2014, the Chinese market has become one of the important engines of Hilton Garden Inn's global growth. As of the end of 2023, the number of Hilton Garden branded hotels opened in China has reached 67, and the number of hotels opened worldwide exceeds 1000.

Photo: Hilton Garden Inn brand 10th anniversary in China

and the 10th anniversary celebration of Hilton Garden Inn Shenzhen Bao 'an Huasheng

Vice President, Select Services and All-Suite Hotels, Hilton Group Asia PacificJenny MilosHe said: "We are pleased to see the rapid expansion of the Hilton Garden brand around the world, achieving the milestone of 1000 hotels worldwide. In the past ten years, the Chinese market has made important contributions, contributing to global growth and has huge potential. In 2024, we will continue to iterate and revitalize our products and services to meet the changing needs of guests and bring a bright and passionate accommodation experience to more destinations in a localized way."

Photo: Hilton Garden Hotel brand 3.0 renewal

Li Xianfeng, Vice President of Operations for Select Service Hotels in Greater China and Mongolia, Hilton GroupHe said: "We are very happy to usher in this important milestone at the beginning of the new year. Looking back on our growth process, we have not only achieved breakthroughs in quantity, layout, and operating model, but also made proud achievements in improving service quality and enhancing guest experience. Today's Hilton Garden Inn has become a model for an international high-end select service brand. Every update and iteration reflects our deep insight into market development, guest needs and owners 'interests."

recallingantecedents, three core strategies promote development

●Product iteration and brand potential promote vigorous development. Hilton Garden Hotel fully integrates Hilton Group's century-old brand and resource advantages, and interprets the brand spirit of "bright and enthusiastic" through localization strategies. Product iteration has always maintained the same frequency as market development. In 2023, it will be revitalized on the basis of 3.0, closely focusing on consumer needs to create a high-quality and cost-effective travel experience while always paying attention to the owner's return on investment.

●Development models and urban layout strategies lead strong growth. As a high-end select service brand under the Hilton Group and one of the fastest-growing brands, Hilton Garden Hotel has adopted the strategy of "focusing on the city center and comprehensively deploying the high-speed rail" to effectively expand the sinking market. Through the dual cooperation model of franchising and entrusted management, the brand has laid a solid foundation for its long-term growth in the Chinese market.

●Operational advantages and corporate culture protect brand expansion. Inheriting Hilton Group's philosophy of attaching importance to talent training and internal promotion, the Hilton Garden Hotel brand actively builds talent echelons, especially in terms of general manager training plans and operations managers. Faced with the rapid development of third-and fourth-tier city markets, Hilton Garden Hotel's independent team management support has focused on the rapid expansion of the brand.

Ten years of hard work,key nodeAchieve today's blooming flowers

●In 2014, Hilton Group customized the Chinese version of Hilton Garden Hotel products and officially launched the brand's Chinese business. The opening of Hilton Garden Inn Shenzhen Baoan Huasheng marks the official launch of the Hilton Garden brand in China and is also the starting point for its business development in China;

●After several years of localization and product iteration, Hilton Garden Hotel launched a new version of the design for the Chinese market in 2019, which not only reflects the brand's deep understanding and rapid response to the unique needs of the Chinese market, but also further strengthens its brand in the local market. Image and market competitiveness;

●In 2021, the brand's franchise model will be implemented in China. The successful implementation of this strategy not only closely connects Hilton Garden Hotel with the Chinese hotel industry and investors, but also is widely recognized and praised by the market for its stable investment income and cost-effective accommodation experience, becoming Hilton Group's rapid growth in the Chinese market. An important driving force;

●In 2023, Hilton Garden Hotel Beijing Haidian Daoxiang Lake opens. As the brand's 50th hotel in China, it demonstrates the strong development momentum of Hilton Group in the Chinese market. In addition, brands have also been launched in Shanghai, Hangzhou, Tianjin and other places, and at the same time, they have been deeply deployed in Qujing, Ganzhou, Xianyang, Weifang, Hulunbuir and other places.

Bright and enthusiastic, high-quality accommodation experience can be enjoyed around the world

Hilton Garden Hotels are located in popular cities and specialty destinations at home and abroad. Recently, the brand has welcomed the opening of the world's 1000th Hilton Garden Hotel-located in Costa RicaHilton Garden Inn San Jose Airport City Mall。AustraliaHilton Garden Inn BaseltonSet on the shores of picturesque Jorgrafi Bay, overlooking the Albany Waterfront Pier, it is just five minutes from Baselton's pyrotechnic town center. Puerto RicoHilton Garden Inn San Juan CondadoAdjacent to Condado Beach, guests can enjoy the sun and surfing. Located in the center of Balakisir in the Marmara region of northwest TurkeyHilton Garden Inn Bale KesselCreate a colorful Turkish style for tourists who yearn for coastal leisure. And located in CaliforniaHilton Garden Inn VisaliaIt is a popular place for business travelers.

In China, the hotels opened have also impressed guests.Hilton Garden Inn Beijing Haidian Daoxiang LakeIt is the first garden brand hotel opened by Hilton Group in Haidian District, Beijing. It has a superior location and convenient travel, making it an ideal choice for business and leisure people;Hilton Garden Inn Tianjin HuayuanThe design is heart-warming and lively, and the spatial layout adopts the concept of shared social integration to create a relaxed and leisurely stay experience for guests;Hilton Garden Hotel Shanghai Lujiazui XinmeiLocated in the core business district of Lujiazui, guests can overlook the beautiful scenery of the Huangpu River from the hotel. The Oriental Pearl TV Tower, Jinmao Tower and Shanghai Tower are within easy reach;Hilton Garden Inn Hangzhou XiaoshanAdjacent to Hangzhou Xiaoshan Airport and Metro, travel is convenient and is a preferred place for vacations and travel;Hilton Garden Inn Jiaxing XiuzhouLocated in Jiaxing, the "Land of Fish and Rice", the 9-meter-high mosaic art wall in the hotel lobby creates a hazy green atmosphere of Jiangnan water town;Hilton Garden Inn NujiangIts location, Nujiang River, is an ideal place to stay to explore and experience the colorful, diverse and colorful cultural atmosphere;Hilton Garden Inn Lhasa TianfengA large-scale implanted diffuse oxygen supply system can effectively relieve guests 'discomfort caused by "high reaction" and is an ideal place to stay for guests to set off to explore the magnificent plateau.

Hilton Garden Inn will debut in many popular destinations in 2024, including core cities such as Shanghai, Beijing, Foshan, and Chengdu, as well as high-quality tourist destinations such as Yangshuo in Guilin, Selimu Lake in Xinjiang, and Jingdezhen in Jiangxi.