Dai Minghua, Party Secretary and Director of the Culture and Tourism Bureau of Fengxian District, announced the opening of the event.

Fang Wei, Deputy Secretary of the Party Committee and Mayor of Qingcun Town, delivered a welcome speech:

During this year's Rural Tourism Festival, Qingcun Town carefully organized and carried out activities such as visiting rural beauty, tasting rural dishes, and enjoying farm fun, deeply exploring the town's rural eco-tourism and sports tourism resources, improving the development level of cultural tourism industrialization, and promoting the integration of primary, secondary and tertiary industries. development.

Tang Qunyan, deputy mayor of Qingcun Town People's Government, released "Reading Qingxi" Mini programs that can be read for Qingcun Town buildings.

"Architectural Readability" is one of the most eye-catching construction achievements in the field of urban cultural tourism in Shanghai in recent years. It integrates functions such as architectural information, architectural guides, architectural check-in, recommended routes, and surrounding recommendations. "Reading Qingxi" Qingcun Town Buildings can be read Mini programs, which can better tell the stories of Fengxian and Qingcun buildings, and use the power of all-media to promote the deep integration of Qingcun culture and tourism.

Zhang Yi, director of the Fengxian District Cultural Center and director of the District Intangible Cultural Heritage Protection Center, issued certificates to the seventh batch of representative inheritors of Fengxian District intangible cultural heritage projects.

In order to strengthen the construction of the team of intangible cultural heritage inheritors and effectively protect and inherit intangible cultural heritage, the District Culture and Tourism Bureau organized and carried out the application and identification of the seventh batch of representative intangible cultural heritage inheritors in Fengxian District. Gao Feng, the inheritor of the traditional production method of "Zhengge Ge" pearl cream declared by our town; He Baowang, the inheritor of Jiangnan fishing technology; and Lin Jiangfeng, the inheritor of whipping technology, were selected.

Wang Hongmei, Chief of the Industrial Development Section of the Culture and Tourism Bureau of Fengxian District, awarded the award for the establishment of the "Qingxi" B & B Alliance.

In recent years, Qingcun Town has made every effort to launch the "Shuiyun Qingxi" brand, helping rural revitalization with the deep integration of culture and tourism. The B & B industry integrating housing, leisure and experience has become a shining business card. The establishment of the "Qingxi" B & B Alliance will provide a strong boost to empowering the Qingcun B & B industry to achieve high-quality development.

at the opening ceremony

With the local flavor of Qingcun

Dance and intangible cultural heritage projects were displayed

This opening ceremony not only attracted people from nearby villages to participate on-site, but also attracted nearly 90,000 people to participate in the event online on the live broadcast platform. Under the premise of epidemic prevention and control, it fully used all-media power to expand its influence.

after the opening ceremony

Qingxi Old Street was held

Hundreds of people played Lianxianghe Square Dance Exhibition

Since 2020, the Qingcun Town Rural Cultural Tourism Festival has been successfully held for three times and has always been deeply loved by citizens and tourists. This year's "Xiangyue Ancient Town·Taozui Qingxi" 2022 Qingcun Rural Cultural Tourism Festival, I am a foodie-celebrating harvest picking activities; I am a national quintessence-intangible cultural heritage culture entering the countryside; I am a bodybuilding fan-Yoga display; I am a patriotic fan-Love Me Chinese flash mob and other six themed activities cover many fields such as folk culture, rural food, fitness and leisure.

There are many and exciting activities!

Invite citizens and tourists to visit Qingcun

Come to the natural countryside and experience folk customs

Source: Town Community Party and Mass Center

Editor: Tang Weiyi