Many national artists gathered in Huayi to create an audio-visual feast of national charm

The jade rabbit welcomes the spring and the years are new. At the beginning of the new year, Huayi Hotels and Resorts, a high-end hotel brand tailored for the Chinese under InterContinental Hotels Group, brought the brand's exclusive IP "Huayi Elegance" to jointly host the "National Music Renew·Huayi Elegance National Style Dance Concert" with QQ Music on the beginning of spring, which symbolizes the revival of all things. It uses the beautiful beauty of national style to showcase the life of Chinese aesthetics under the immersive interpretation of sound and dance. "Huayi Elegant Collection" is a social space created by Huayi brand to gather cultural power. It mainly focuses on sharing and spreading Chinese culture. It invites artists, cultural scholars, etc. to Huayi to hold cultural exchanges and exhibitions in Jimingyi and other activities bring guests a unique and in-depth experience of Chinese aesthetics.

Poster of "National Music Revitalization·Huayi Yaji National Style Dance Concert"

"National Music Revitalization·Huayi Elegance National Style Dance Concert" was supported by stars. Li Yugang, Sa Dingding, Meng Jia, Liu Yu, Deng Yujun (among others), Yang Wentao, Zhang Can (CiCi), as well as the China Radio Art Troupe and Shaanxi Tang Yunsheng Dance Troupe and other artists and performance teams gathered at Huayi brand. In an atmosphere full of Chinese culture, they worked hard to interpret the essence of national style and elegance, and presented guests with an eye-catching audio-visual feast that combines national style and charm.

Ms. Hu Yingchun, Chief Marketing Officer of InterContinental Hotels Group Greater China, said: "More than ten years ago, InterContinental Hotels Group solemnly launched the Huayi brand based on its in-depth insight into the Chinese market and consumers, combined with rich experience in international hotel operations and management, using Chinese culture as the carrier. Last year, the 20th National Congress of the Communist Party of China clearly pointed out that we must strengthen cultural confidence, carry forward traditional culture through inheritance and innovation, and vividly tell Chinese stories. This coincides with the founding philosophy of Huayi brand and confirms the Group's sensitivity to the market and policies. keen. In this cooperation, we dig deep into the spiritual core of consumers and cooperate with QQ Music to create a diversified immersive national style experience. We hope to use the exciting rhythm to display the Chinese aesthetic moire in multiple dimensions, highlight the attitude of the national style and let traditional culture bloom. style of the times."

Scene map of "National Music Revitalization·Huayi Yaji National Style Dance Concert"

Meaningful national style, convey the ancient charm

This time, Huayi Brand and QQ Music jointly hosted the "National Music Revitalization·Huayi Elegance National Style Dance Concert" at Xi'an Tanghua Huayi Hotel and the Beijing branch venue simultaneously. It is divided into three major chapters: "Fantasia","Trend" and "Echoing". Many touching national style music are performed one after another. The endless ancient style makes the audience feel like traveling through time and space and experiencing the glory of thousand-year Chinese culture. The performance attracted more than 10 million viewers in total, and the total exposure on the entire platform exceeded 300 million. The response was enthusiastic, making it one of the national trend events in the spring of the Year of the Rabbit in Guimao.

●Shaanxi Tang Yunsheng Dance TroupeThe "Clouds and Flowers Reflecting on the Clouds" is a graceful dance that conveys the traditional Chinese charm. The opening immediately attracted everyone's attention.

●What are you waiting for?The unique voices,"The Last General" and "One Flower and One Sword", are full of chivalry, leading the audience to gallop together among the magnificent mountains and rivers.

●China broadcasting art troupe·National OrchestraPulling the strings, the two songs "Drunken Capital" and "Oriental Legend" made the audience's hearts rise and fall with the beating notes.

●Yang Wentao&CiCiThe duo dances "Martial Arts" and "Ice and Fire" they brought were full of heroism, and they also had the power of casting water and fire. Their agile figures ignited the passion of the audience.

●Meng JiaOne of the songs "Orient" is full of momentum, interpreting the power of softness and firmness.

●The affectionate shallow chanting, the ethereal and melodious high notes,sa dingdingSinging and performing "Left Finger Moon" and "Undyed" passionately, depicting the magnificent national style movement.

●Liu YuDressed in dragon scale clothes, he made a handsome appearance and sang and danced "Like a Lin and a Dream". The handsome boy was dressed in clothes and angry horses, singing wantonly to reproduce the beauty of intangible cultural heritage.

●National music singerLi yugangThe teacher also performed two new songs for the audience,"No One is You" and "A Vein of Mountains and Rivers", vividly interpreting the innocent feelings and affectionate meaning of the Chinese people, with lingering charm.

Beijing Southwest Huayi Hotel, Xi'an Tanghua Huayi Hotel

Ten years of sharpening the sword, Huayi has precipitated Chinese aesthetics

After ten years of accumulation, Huayi brand also ushered in a comprehensive renewal last year. With five design features: one city, one inheritance, unique catering experience, garden-style scenes, sequential dynamic space, and Huayi elegant collection, it further brings guests a multi-dimensional Chinese cultural experience and highlights the new generation of Chinese aesthetic trends. From the design that integrates the unique cultural inheritance memories of the local area, the unique catering and social experience with "food" and "gathering" as the core, and full of Chinese hospitality, the design of hotel scenes with traditional Chinese garden-style scenery, and the integration of China. The sense of space in traditional architectural aesthetics, to suitable for various cultural and artistic activities, promoting local traditional culture, and flexible and diverse "Huayi Elegant" social spaces, Huayi brand is constantly updated and iterated to create a rich and colorful immersive Chinese cultural experience.

"From the art of Chinese hospitality" to "Chinese aesthetics to life", Huayi brand no longer positions itself as just a hotel, but an aesthetic space that combines traditional Chinese culture with modern expression. In the future, the brand will also grasp market trends and continue to lead national trend consumption, so that every guest who enters Huayi can feel the Chinese aesthetics contained in daily life, and let the profound cultural style of Chinese civilization bloom again in daily life.

About Huayi Hotel and Resort

Huayi Hotels and Resorts was founded in 2012 by InterContinental Hotels Group. It is an international high-end hotel brand truly supported by international groups and built according to the habits of Chinese consumers. The word "Huayi" means that Chinese people of insight and elites from all walks of life gather here. The "HUA" in the English name "HUALUXE" is taken from the Chinese character "Hua", and "LUXE" symbolizes the quality of high-end luxury. Huayi's hotels are committed to providing guests with an immersive Chinese cultural experience, gathering cultural power with themed activities such as "Huayi Elegance" and bringing Chinese aesthetics and cultural inheritance to life. Huayi enthusiastically carries forward the art of Chinese hospitality with "food" and "gathering" as its core. It is equipped with the Yijia restaurant that operates until early morning to allow guests to feel the charm of Chinese nightings and authentic local pasta; it also has catering butlers. Provide personalized and distinguished services for banquets and gatherings; its Chinese food brand Caifeng Lou uses Chinese cuisine as the carrier, takes the strengths of the cuisines from all over the world and leads the new atmosphere of contemporary Chinese cuisine. The "Juming City" is suitable for quiet conversations and tea tasting, providing guests with an exclusive social space. Whether it is business social or private gatherings, guests can enjoy it.