IHG Youyue Club and Ant Forest jointly share the law of sustainability and promote the high-quality development of "green occupancy"
UP ChinaTravel
2024-07-13 18:10:11
0Times

On Earth Day, the two sides opened a new chapter in deepening cooperation and launched an immersive ecological art exhibition

2023years4months24Japan, Shanghai - Guided by the "double carbon" development strategy, InterContinental Hotels Group has incorporated green, low-carbon and environmentally friendly living attitudes into travel with a series of clear and far-sighted sustainable development commitments, and created a "responsible" journey for guests. Following the cooperation reached between IHG Youyue Club and Ant Group's "Green Energy Action" last year and the launch of the "Green Stay" plan, the two sides will continue to deepen cooperation this year and use the opportunity of "World Earth Day" to carry out sustainable member activities. We will use more exciting activities to create a low-carbon and environmentally friendly sustainable travel method for travelers and create a green travel experience.

From left to right: Ms. Zhang Xiao, Director of Sustainable Development Brand Marketing, Ant Group, and Mr. Chen Changqun, Vice President of Hotel Opening Division of InterContinental Hotels Group Greater China

InterContinental Hotels GroupMs. Hu Yingchun, Chief Marketing Officer of Greater Chinasaid: "'Use the way of nature to support the life of all things.'The natural environment is the foundation of human survival, and protecting the environment has become a common global responsibility. InterContinental Hotels Group has always been deeply involved in the field of sustainable development, adhering to the corporate commitment of 'China for China', actively responding to the 'double carbon' goals and the low-carbon urban development strategy formulated in the '14th Five-Year Plan, and adopting the Group's The "Tomorrow Side" plan aims to have a positive impact on employees, communities and the planet. At the same time, IHG Premium Club has always focused on optimizing membership policies and enhancing loyalty benefits, and continues to present guests with a variety of travel reward plans and a relaxed and convenient travel experience. We are very happy to continue to deepen cooperation with Ant Forest and call on members to practice green and environmentally friendly travel concepts together to provide more possibilities for the sustainable development of cultural tourism."

the greenrow|letGreen Check-inThe plan is becoming more and more popular

In 2022, once the "Green Stay" program co-sponsored by IHG Premium Club and Ant Forest's "Green Energy Action" was launched, it has received enthusiastic responses from many hotels under the InterContinental Hotels Group and active participation from consumers. As the first hotel management group to cooperate with Ant Forest, InterContinental Hotels Group continues to promote "responsible travel" and bring the concept of low-carbon accommodation into reality. The project aims to raise guests 'awareness of environmental protection and encourage guests not to use disposable items (toothbrushes, toothpaste, combs, etc.) by rewarding "green energy" to contribute to energy conservation and carbon reduction. So far, more than 200 hotels in Greater China have joined the program, in order to cover sustainable development in more regions and radiate more consumer groups.

The "Green Stay" program jointly launched by IHG Youyue Club and Ant Forest's "Green Energy Action"

Ant Group Sustainable Development Brand Marketing DirectorZhang WeiMS.said:"The world is facing huge challenges brought by climate change. The business community has the mission and responsibility to advocate more people to choose environmentally friendly 'green consumption'while striving to reduce the carbon emissions of its own operations, thereby driving the production side. Low-carbon transformation of various industries. We are very pleased that InterContinental Hotels Group can work together with Ant Group to continue to open up "green occupancy" scenarios and jointly advocate a green and low-carbon lifestyle for consumers. At the same time, in order to allow more people around to understand the relationship between green lifestyle and protecting distant nature, this year, Ant Forest will also use the 'Small Travel in the Big Forest' green life interactive exhibition, using the creative concept of giant suitcase. How to protect ecology and species diversity is brought to the public, this is also the first offline experience exhibition cooperation between Ant Forest and hotel scenes. In the future, we also plan to tour the experience exhibition in more destination hotels in InterContinental Hotels Group Greater China."

the greenXing|of sustainableconcept"Pack" into a suitcase

On the basis of the "Green Stay" plan, the two parties will carry out more in-depth cooperation and combine rich and diverse member activities to better enhance guests 'environmental awareness of low-carbon life. On the occasion of the 54th Earth Day, IHG Youyue Club teamed up with Ant Forest to hold a sustainable membership day at the Intercontinental Hotel Dishui Lake in Shanghai. It uses a series of low-carbon and environmentally friendly interactive experiences to unlock the "new way" of green travel. It is worth mentioning that the two sides used the suitcase as inspiration to create an immersive art exhibition-"Little Journey in the Big Forest" at the event site, which used a more intuitive way to present guests with the diverse forms of nature and arouse their awareness of the ecology. Focus on environmental protection and enhance the unremitting pursuit of a better life. Recently, the art exhibition was open to the public at the Intercontinental Hotel Dishui Lake in Shanghai for a month. Subsequently, the two parties plan to tour the art exhibition in multiple hotels in InterContinental Hotels Group Greater China.

"Small Journey in the Big Forest" Immersive Art Exhibition

the greenselected| enjoysustainableNew trend for vacation

In order to comply with China's current macro sustainable development strategy and cater to the government's goal of reaching carbon peak by 2030 and carbon neutrality by 2060, InterContinental Hotels Group also provides various support for hotels to track, analyze and achieve zero-carbon goals. As a brand new landmark project of the InterContinental Hotels and Resorts brand located in Lingang, Shanghai, InterContinental Shanghai Dishui Lake has also followed the trend and implemented a comprehensive upgrade of the hotel's interior adhering to the sustainable design concepts of "following the trend" and "benefiting the old". For example, the original structure of the building is used to remove redundant arrangements to improve the utilization of natural light, and through local renovation, the utilization efficiency of heating and cooling air is improved to reduce the energy consumption of renovation, bring energy conservation and emission reduction effects to operations, and adopt a new design style., integrate the beautiful image like "Peach Blossom Land" into the spatial design, and revitalize the unique natural environment surrounded by mountains and rivers through the deep integration of architecture and environment. Maximize the use of space to create a new trend for sustainable vacations in the region, bringing guests a luxurious and comfortable vacation experience.

Intercontinental Shanghai Dishui Lake

IntercontinentalhotelVice President of the Group's Greater China Hotel Opening DivisionChen Changqunsaid:"In recent years, sustainable development has become an important trend that cannot be ignored in the hotel industry. As the world's leading international hotel group, InterContinental Hotels Group has always been committed to paying attention to and promoting sustainable development, providing active advocacy and support for the sustainable development and transformation of resources in the hotel industry. The in-depth cooperation between IHG Premium Club and Ant Forest is also the best proof that InterContinental Hotels Group is actively exploring various sustainable environmental protection measures in all hotels in Greater China. In the future hotel renovation and construction, we will also integrate the concepts of environmental protection and sustainability into hotel design, provide various support for hotels to track, analyze and achieve zero-carbon goals, and adopt a series of sustainable environmental measures, such as developing new hotels operating at low-carbon or zero-carbon emission levels, incorporate regionally related energy conservation and carbon reduction measures into brand standards, and use comprehensive goals, tools and standards to improve the energy efficiency of existing buildings to reduce the impact of hotel operations on the environment. Provide guests with a more environmentally friendly living experience."

In the future, IHG Premium Club will continue to focus on guests 'personalized travel needs and create colorful benefits for guests with rich and diverse brand cooperation and activities; and will always be committed to promoting the sustainable development of the industry and making the meaning and value of green life deeply rooted in the hearts of the people., leading a new trend in sustainable travel.

About Intercontinental Hotels Group

InterContinental Hotels Group [London Stock Exchange: IHG, New York Stock Exchange: IHG (ADRs)] is the world's leading international hotel group, adhering to the corporate mission of "putting goodness at the center and treating guests with sincerity."

InterContinental Hotels Group currently has 18 brands and operates one of the world's largest hotel loyalty programs, the newly upgraded IHG® Premium Club. InterContinental Hotels Group has more than 6000 hotels in more than 100 countries and regions around the world, and more than 1800 hotels are under construction.


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