The Shanghai Street Shopping Festival was held for the first time from October 17 to 30. On the first day, we went to University Road for a stroll.

Daxue Road is one of the "12 Most Beautiful Streets" in Shanghai. Different from the beautiful streets of the old concession in traditional Shanghai, Daxue Road is a young, full of surprises and full of interesting modern "trendy" streets. Its mixed and open characteristics have become an alternative representative of unique charm in Shanghai's streets.

The biggest features of Daxue Road are its vertically mixed business formats and extremely open neighborhood space. Along the 700-meter street, various art installations, catering displays, and leisure activities create the sense of interaction and openness of the neighborhood to the extreme.

In terms of commercial brands and neighborhood image, University Road breeds the exclusive shopkeeper and brand here, and there is no distress on one side of the street. What is stationed here is not simply a "Internet celebrity" or "petty bourgeoisie" brand, but a unique "humane business" and "treasure-style management" form a commercial charm.

You will also find a very interesting phenomenon here, that is, there are no stores that are similar to the same size, but each store has its independence. Not only are "Internet celebrity stores" where major Internet celebrities come to check in, but also many petty bourgeoisie brands stationed. At the same time, the small shops with unique design concepts also make the whole street very charming. Almost every store can attract the attention of different people and push the door to taste the meaning that the small store brings to us.

University Road is a super walkable street. Along this 700-meter street, various dining, snacks and leisure activities, artistic handicrafts, etc. create a dynamic and fashionable street.

There are often various types of themed markets, the intersection square of University Road Zhixing Road, and the wonderful maker night market held here.

Maker's Wonderful Night Market landed at the next stop on University Road. More than 20 teams made a stunning appearance with their "brain-opening" products!

This is a creative market where brains and technology meet and collide, and it is also a playground for technology and invention ~

The stalls are colorful, each with its own creativity and unique.

The night market attracted many parent-child families to visit and experience it. A team from Tongji University started a small experiment on how to "make a glowing wand in 2 minutes" on the spot. This light and shadow experience not only attracted children to come and watch, but also parents are eager to try.

Next to the market is Shanghai's first "late night study"-Dayin Bookstore that is open until 2 a.m.

The facade looks inconspicuous, as if it is hidden in a quiet corner of the bustling city. After coming in, I found that there was a unique cave that was very human. The fragrance of books and Zen will instantly calm your noisy heart and isolate it from the outside world.

Dayin Bookstore Chuangzhi Tiandi Store has beauty hidden in the stairway. The appearance is like a normal coffee shop. There is a staircase inside. The staircase is designed with a cushion and backrest, which allows you to read books comfortably, or look at your mobile phone and be in a daze.

In Dayin Bookstore on the lower floor, readers either sit on the ground or lean on lazy sofas. This bookstore, covering a total area of 1300 square meters on the upper and lower floors, is all made of metal elements. The lighting, space shapes and props are full of lively and fashionable elements.

Reading areas, gourmet dining, recording studios, tea spaces and aesthetic houses, etc., are intertwined and integrated in various forms. There are many books to choose from on the bookshelf, and the overall atmosphere is very quiet. This bookstore is decorated in a very good pattern and has a complete variety.

The decoration has a sense of spatial structure and symmetrical beauty. I still like it very much. The display of books is also very regular and easy to find.

There are books, coffee, and tea, and the space is clearly divided and suitable for readers with different needs. It is not easy to find a clean place in the city, and there are many places to sit, which is perfect.

Not only can you buy books and read books here, you can also enjoy coffee and delicious food in the sun. While immersed in the sea of books, you can also purchase various cultural and creative products.

Dayin Bookstore, its name comes from "The small ones are hidden in the mountains, and the big ones are hidden in the city." Dayin Bookstore, hidden in the busy city, is quiet and peaceful, and is content and contented. To shape the temperament of a city, in addition to the external skyscrapers, there is no lack of internal cultural carriers. Bookstores are a very important part of it. They are quietly scattered in every corner of the city, silently telling about this city. City story.

The B1 floor of Dayin Bookstore leads to the Pacific Forest World. There are more than 100 shops including specialty catering, lifestyle cultural and creative items, and personalized fashion brands. Many young people gather here to chat, make friends, date and watch exhibitions, and relax.

Cat's Sky City University Road Branch

On University Road, I feel very petty in appearance, but the store is not big, but the inside is very big. This store is very interesting. Half of it is a coffee shop where you can sit and chat and read books. It is a very petty environment, but it is also very fresh and relaxing ~~ There are many books and many gadgets. In short, it is a place where you can play for a long time ~~~ Stay here, read my mood, listen to music, understand the true meaning of life, and taste the flavor of life. It provides a good place for friends who like to read.

The aroma of coffee and the strong milk tea accompany the books. Find a seat by the window, taste, read, and keep the good times.

At present, there are such concept bookstores all over the country, and this is not the only bookstore on University Road. However, the atmosphere of this bookstore is very Japanese. Not only in terms of the style of stationery, but his family's dessert style is also Japanese.

The store is divided into two floors. The first floor is a stationery store and bookstore, and the second floor is a coffee shop. This is different from Suzhou's business style. Suzhou (Pingjiang Road) is a marketing method that you can visit the second floor, but you can not consume or sit down.

Yulian Building Chinese Sugar Water Old Shop (University Road Store)

The square cake is sweet, and the red bean and lotus seeds taste good, not too sweet.

Daxue Road Jiumu Sundries Shop is a relatively famous grocery store in Shanghai. I heard that it is owned by Chenguang, so you must go in and have a stroll.

Rows and rows of goods are dazzling. All kinds of blind boxes, cups, and cute objects can be seen everywhere. They are attracted by the wooden music boxes. They can be made by hand. The beautiful appearance is matched with clockwork. The glass cover must be placed to watch. It must be very satisfying. I love the atmosphere here. It's beautiful and fun.

Yigu Japanese Food University Road Branch

This Japanese food store ~ The night is relatively dark, and the door is decorated with flashing lights. It is very dreamy!

I ordered the popular recommended dish ~ Foie Gras rice melted in my mouth ~ It satisfied my taste buds! The sushi is very exquisite, and the taste is perfect. The fried tofu is crispy on the outside and tender on the inside, and the taste is smooth. The service attitude is good!

ROSA MASH Floral Art Life Hall

On the University Road, which is modern and fresh, this flower shop has its own style, and there is a space for a tropical botanical garden at the entrance. It makes people feel in a good mood to see it. It fully appreciates the boss's intention to experience the owner's intentions in this small space. I like this flower shop very much. You can always buy flowers suitable for the season here. The boss is very enthusiastic.

Palan * Siam cuisine, the popular Thai restaurant,

It is extremely cost-effective but popular, so you have to get the number early.

At 4 o'clock in this restaurant on University Road, I saw many people queuing up for food. If they wanted to be delicious, they would get a number. The waiter told me that they could be seated at 6 o'clock, which was very accurate.

The store is not big, with a lot of waiters. The service is enthusiastic and feedback is quick. We pour water in time and order in time. We order 4 dishes. The food is served quickly and the taste is really good

tom yum shrimp soup. I like the taste of tom yum soup. The milk flavor is very strong. It is either spicy or a little salty. Bibimbap is very suitable

Mango glutinous rice: glutinous rice really amazes me! It is blue-purple glutinous rice, salty and sweet. The clerk said to eat it while it is hot, but the glutinous rice becomes hard when it is cold. The glutinous rice is softer and sweeter, and the coconut juice is just right

Fried shrimp cake with Thai plum sauce: The shrimp meat is also very Q and wrapped in bran. I feel very happy in one bite. It tastes great if you eat it alone or dipped in sauce ~

Yellow curry beef, this is the number one dish in this restaurant. It feels very solid after eating it. The beef pieces are very tender, and the soup is also mixed with green beans and zucchini. This dish is matched in terms of color and taste. It deserves it. The yellow curry has a strong milky flavor. It's so delicious to put a spoonful of rice on it!

This is the first time I went to University Road and arrived at 15 p.m.. After a quick look at the scenery, I must have missed many places.