At the beginning of the 2023 New Year, when we look back on the development process of the hotel market in 2022, it is not difficult to find its ups and downs. The hotel market, which has been baptized for three years, has also started a big wave clearing mode and is constantly clearing out. Many hotel brands continue to slow down their expansion, and instead begin to deeply explore the needs of the market and consumers, and accelerate the comprehensive optimization of their own brands, products, and operations, thus opening the stage of "high-quality expansion". On this new opportunity, the 60-year-old Yu Jinxiang Hotel uses a unique perspective of playism to systematically integrate the constant hotel genes with the more random, organic and dynamic needs of contemporary consumer groups, and successfully build a "wonderful dream factory" that gathers diverse needs in the modern urban jungle, thus gaining the favor of investors in the field of high-end hotel investment.

International brand genes are unique

France's Louvre Hotels Group's long history of development in Europe has created the long-standing high-end positioning of Yu Jinxiang's brand. The strength and empowerment of Jinjiang Hotel (China) has deepened Yu Jinxiang's confidence to deeply explore the Chinese market. From the beginning of its layout in China to the present, Yu Jinxiang Hotel has adhered to the integration of international localization strategies and traditional genes. It inherits not only the unique design style from the Netherlands, its birthplace, but also the openness rooted in the underlying code of national culture. Spiritual cores such as vitality, individuality, and freedom are also deeply integrated with the consumer needs of the current Chinese consumer group after iteration, becoming a classic model for the implementation of international high-end hotels in China.

Therefore, at Yujinxiang Hotel, consumers can naturally experience the self-evident and unfettered sense of freedom in space, let down their guard and enjoy the sense of tranquility of security, break down barriers, easy-going and natural affinity, and present a high-end, elegant, bright and peaceful experience environment as a whole. The distinctive features of aesthetic design are just the tip of the iceberg that makes Yu Jinxiang Hotel unique in the Chinese hotel industry.

Blooming in a changeable posture, exciting and flexible

In the unique "experience" ecology of Yu Jinxiang Hotel, the concept of "Wonderful Dream Factory" came into being. This "Wonderful Dream Factory" covers the needs of modern urban people for multiple dimensions such as life, leisure, and work. It is not only a temporary place to rest, but also a place that brings unique life experiences."Wonderful Dream Factory". Yu Jinxiang Hotel inherits the distinctive differentiated characteristics of the brand and has formed four unique brand logos: Fun Double Car, Fun Care Bar, Fun Games, and Fun Dining Car, in order to satisfy consumers 'social, leisure, Office, food and other diversified and interesting living experiences.

Yu Jinxiang emphasizes "one store, one design, one store, one story" in terms of design style, further combining international style with local elements. By integrating local design styles, specialty foods, fun games, etc., every Yu Jinxiang hotel can harmonise internationalization and local humanities, and allow customers to obtain a more personalized and unique living experience. For example, the dual-brand hotel complex that combines Yu Jinxiang and Keryade is located in the southeastern city of Lyon. The dual-brand hotel complex combines hotels and spas by integrating local culture and lifestyle., restaurant, and conference center are integrated to create a one-stop experience vacation complex; The Yujinxiang Hotel in Marseille, France inherits the Mediterranean resort style. The blue and white design main colors are contaminated with more ocean flavor. The local graffiti art atmosphere is also fully highlighted in the decorative murals in the hotel lobby; the Yujinxiang Hotel in Warsaw, Poland presents a simple and elegant and poetic retro style, using the natural environment to create a balanced aesthetic feeling, interpreting the double balance between the old and new appearance of Warsaw, the "city of Nirvana"; Yu Jinxiang Hotel, located in Southeast Asia such as Pattaya and Bangkok, Thailand, focuses more on guests 'vacation travel and brings a high-end stay experience full of freedom and sunshine.

Yu Jinxiang Hotel in the domestic market also inherits the core concept of the brand and has outstanding performance. Yujinxiang New Asia Hotel Shanghai Bund is located in an excellent historical building, adjacent to Shanghai's famous attraction The Bund, surrounded by many historical buildings. It is also Shanghai's core business district. Against the background of the target customer group having both vacation and business needs, the New Asia Hotel, which was completed and opened in 1934, has perfectly integrated its cultural heritage with the international genes of the Yu Jinxiang brand originating in Europe through re-positioning and transformation. With a new look, the "Yu Jinxiang New Asia Hotel on the Bund" has set off a new journey, bringing a unique quality experience to guests. In addition to this uniquely located Yu Jinxiang Hotel, many other domestic Yu Jinxiang hotels, such as Yu Jinxiang Hotel in Hongqiao Shanghai, Yu Jinxiang Hotel in Jinzhou, Liaoning and Yu Jinxiang Hotel in Huaihai Xuzhou, continue their brand personality, while also committed to providing guests with differentiated services that integrate brand flavor and regional culture.

New design concept, organic and interesting

Focusing on the goal of "opening up an interesting and vibrant living, working and travel space for tourists, completing the reshaping of buildings or spaces, and expanding the true value of communities and people", Yu Jinxiang Hotel traces its roots to the Netherlands, the birthplace of the brand, as a trading country. The country's classic design concept draws on the strengths of others, is open, inclusive, and dynamic, inspires innovative inspiration on inheritance, integrates international style with local culture, and creates a more interactive, vacation and vitality living space and experience. Let each Yujinxiang hotel have both international and local characteristics. In terms of room design, the hotel draws inspiration from the 17th century canal layout to create a "bubble space" that makes full use of natural light to achieve effective sound insulation and heat insulation, and increases space utilization to form an open and bright accommodation environment, further enhancing guests 'stay experience.

At present, Yu Jinxiang Hotel has entered 45 countries and regions around the world, with more than 225 hotels, more than 30 domestic contracted projects, and 13 hotels in operation. On the basis of always being based on the brand concept of "Wonderful Fun", Yu Jinxiang Hotel has never stopped innovating and developing. In the future, it will continue to focus on product innovation and improvement, and is committed to bringing high-quality personalized business travel and vacation experience to travelers around the world. In the future, Yu Jinxiang Hotel will live up to expectations and continue to deeply explore China's high-end hotel market, releasing more diversified commercial values, so as to bring more considerable and stable benefits to investors.