The new brand declaration and theme song "With You, New Memories" use music to tell the travel story and convey warm moments

2023years5months16Japan, Shanghai- Recently, Holiday Inn, a subsidiary of InterContinental Hotels Group, teamed up with brand spokesperson singer Mao Buyi to hold a brand renewal conference at Holiday Inn Hangzhou Longhu Binjiang Tianjie. Through the new brand declaration and theme song "With You, New Memories", the Holiday Inn brand demonstrates its belief and determination to continue to adhere to innovation, its unchanging original intention of creating family-like warmth for travelers, and its constantly updated and upgraded stay experience. Warm and sincere promote people to connect emotions during the journey and create more exclusive memories.

Holiday Inn, a subsidiary of InterContinental Hotels Group, teamed up with brand spokesperson singer Mao Yi at Holiday Inn Hangzhou Longhu Binjiang Tianjie to hold a brand rejuvenation conference. From left to right, they are: Mr. Chen Jun, General Manager of IHG, Mr. Benjamin Zahn, Vice President of Eastern Operations of IHG Greater China, Mr. Mao Buyi, Spokesperson of Holiday Brand, Ms. Hu Yingchun, Chief Marketing Officer of IHG, Ms. Cai Xiaofeng, Brand Director of Holiday Inn in IHG Greater China, Ms. Jiang Peihua, General Manager of East China Region of Netease Media

Ms. Hu Yingchun, Chief Marketing Officer of Intercontinental Hotels Group Greater China, said:"As one of the earliest international hotel brands to enter the Chinese market, Holiday Inn welcomed the opening of Hong Kong Golden Region's first hotel in Greater China in 1975 and entered the the mainland of China market in 1984. For more than 40 years, Holiday Inn's iconic green logo has accompanied the rise of China's tourism industry and has rapidly blossomed in various cities across the country, witnessing the development and changes of China's hotel industry. This brand renewal gives us insight that guests value the present, value connections with others, and regard memories as valuable assets. Therefore, we are very happy to invite singer Mao Buyi as the spokesperson of the Holiday Inn brand. Through his sincere and warm image and gentle healing voice, we resonate with the younger generation of travelers in the form of a theme song and create more beautiful new memories belonging to the Holiday Inn."

Holiday Inn brand spokesperson is not easy

Mr. Mao Buyi, the brand spokesperson of Holiday Inn, also shared his trip with everyone on the spotmemories："Whether it's work or traveling, a warm and comfortable stay has always been an important criterion for my hotel selection. I am very happy to be able to cooperate with the Holiday Inn brand this time. Every time I check in, I am infected by a warm smile, which instantly gives me a sense of familiarity at home. It is warm and comfortable. I also hope that everyone can have more at the Holiday Inn. Get together and create new memories of your own."

The familiar holiday "green", ubiquitous smiles, the integration of business and leisure, and the warm welcome service make up the Holiday Inn that creates good memories for guests

HuanNew Holiday Inn, Createwarm memories

The Holiday Inn brand has been in existence for 71 years. It is committed to establishing a sincere emotional connection with guests. With its unique brand characteristics, it attracts people with the same temperament to create new memories here. familiarHoliday "green"、Everywhere smiles、Business and leisureXianConsider integration andenthusiasmwelcomedservice, forming a Holiday Inn that creates good memories for guests. From the warm and bright color matching to the warm and friendly hotel staff, guests can feel at ease and relax every time they stay. The brand has also added vitality elements to the comfortable tone, making the overall atmosphere more prosperous and full of vitality.

Qing's "new" sign: "Green" holidays light up the city lighthouse

Holiday "green" is not only a brand logo with a bright exterior of the building, but also a lighthouse for guests. Familiar colors and design bring every guest a sense of belonging like home; a new generation of Holiday Inn has chosen The British fashion home furnishing brand The White Company's stylish and simple large bottle design replaces small capacity not only conforms to the brand concept, but also helps the sustainable development of the environment and leads guests to create a "responsible travel"; In addition, this year, IHG Youyue Club has deepened cooperation with Ant Forest to unlock more "new ways of playing green travel" for guests based on the "Green Stay" plan.

"New" Yue's greetings:“smile"Design, create a happy atmosphere

At Holiday Inn, all experiences are designed to make guests smile. From the smiling employees, the smiling faces that can be seen everywhere in the design, the "smiling omelette" on the breakfast table, to the vivid color embellishments and warm and energetic language throughout the hotel, guests will be immersed in the joy and vitality created by the hotel. In the atmosphere of joy and vitality, let smiles be everywhere.

"New" entertainment: "Holiday" welcome, achieve warm interaction

From the moment you step into the Holiday Inn, guests of all ages can truly feel the warm and warm welcome here. From the unique and highly recognizable "H" letter, spacious and comfortable sofas, pleasant and relaxing music, to the pleasant fragrance with the fragrance of amber, sandalwood and fresh orange blossoms, the details of the Holiday Inn all express their warm welcome to guests; Since the brand was founded in 1952, accompanying children aged 12 and under can enjoy the "Enjoy Children's Board and Breakfast" benefits (including free stay when living with adult family members and accompanying children receiving any one of the "Children's Menu" Exclusive package), as well as a family parent-child experience designed specifically for children "Smile! "Little Alien Beast" will create a warm and unforgettable living experience for guests.

"New"YiSpace: Light business travel experience, create a better time together

The travel mode of business and leisure travel is still the current trend. The new generation of Holiday Inn integrates leisure travel with business travel, whether it is an open lobby that integrates work, social and leisure activity spaces, or a double round-table living area in the guest room. The independent space of the area can meet the different needs of business travel, friend gatherings and family travel, creating a better time together for guests.

With you, there will be new memories

The brand-new brand theme song "With You, New Memories" is now available on NetEase Cloud Music. Its inspiration is derived from these ordinary but real, daily and warm memories that happened at the Holiday Inn. The scenes of déjà vu are the warmth and sincerity that the brand creates for every guest; some girlfriends whom they had not seen for a long time finally met as scheduled and sang and danced in the spacious room, as if all trivial matters had been left behind; There are also newlyweds whose marriage progress has been suspended for a long time, finally waiting for the belated wedding and gathering with relatives and friends at the hotel to congratulate them; there are also fathers who take time to travel with their children during their busy hours, and here they harvest the first picture of their children's life; As well as travelers who arrived in a hurry on a rainy night, Holiday Inn staff took heavy luggage and held up large umbrellas to block out the rain for guests; And many young people who are new to the workplace collide with their colleagues here, show their passion and fighting spirit, and grow up together. At the Holiday Inn, different stories are staged every day, and these stories can be sung in Mao Buyi's singing voice, which has deeper emotional resonance and gives strange travelers a sense of familiarity.

As a family-friendly hotel brand under InterContinental Hotels Group, Holiday Inn will also continue to focus on expanding the domestic tourism market at all levels. Newly opened hotels will coverDalian, Beihai, Xi'an, Chengdu, Huzhou, Kanasand other popular tourist cities and popular resorts. At the same time, travelers can also visitHoliday Inn Shanghai Nanjing Road Pedestrian Street、Holiday Inn Qingdao Jinshui Suites, Holiday Inn Xi'an Chanba,Chongqing Guanyinqiao Holiday InnDiscover the new generation of Holiday Inn Hotels in many wonderful destinations. Whether it is a parent-child trip or a business trip, guests can enjoy the fun of travel in the relaxing and comfortable environment of the Holiday Inn.

Top left: Shanghai Nanjing Road Pedestrian Street Holiday Inn, bottom left: Deqing Xinshi Ancient Town Holiday Inn, top right: Xi'an Chanba Holiday Inn, bottom right: Kanas Hemu Holiday Resort

At a time when the tourism market is recovering strongly, Holiday Inn is bringing guests an iterative and updated travel experience with a refreshing visual experience, optimized spatial planning, upgraded guest room accessories and ubiquitous smiles. Currently, Holiday Inn and Resorts has a total of 127 open hotels and 80 hotels under construction in Greater China. In the future, Holiday Inn will continue to adhere to its localization strategy and adhere to brand innovation to provide guests with a better stay experience. At Holiday Inn, every familiarity and freshness makes relationships automatically connected and new memories occur naturally. At Holiday Inn, there is always a wonderful reunion and warm memories.