16 hotels in Shimao Xida jointly signed a contract to empower national hotels to a new level
UP ChinaTravel
2024-07-19 03:09:32
0Times

July 30, 2021, Shanghai, China--On the occasion of the fourth anniversary of the establishment of Shimao Xida Hotels Group (hereinafter referred to as "Shimao Xida"), a press conference for the fourth anniversary and a joint signing ceremony for 16 hotels were held at Shanghai Sheshan Maoyu Boutique Hotel. Under the witness of industry guests, partners and investors, we will look back on the results together, look forward to the future and complete the hotel joint signing ceremony.


Mr. Tang Ming, President of Shimao Xida Hotels Group, said: "Relying on the strong strength of Shimao Group and Starwood Capital Group, Shimao Xida has been deeply engaged in areas with strong economic and tourism development, mainly first-and second-tier cities, and has become an international hotel group. Work hard on the development road. Faced with changing market trends, Shimao Xida has also responded flexibly, using open innovation as the growth engine, refined operations as profit guarantee, and vertical and horizontal alliances as development navigation marks, creating value for various partners, while driving urban renewal and promoting consumption upgrades; Its various brands built with ingenuity have not only been recognized by consumers, but also recognized by owners for their professional hotel operation and management capabilities, profitability, and innovative service technologies. We also hope to continue to work together with our partners for mutual benefit and win-win results in the future."


Mr. Tang Ming delivered a speech at the press conference for the fourth anniversary of Shimao Xida


16 newly signed hotel projects continue to develop steadily

Under the new development pattern of "double circulation", Shimao Xida closely follows the national development strategy, continuously promotes the integrated development of culture and tourism, actively deploys various places at home and abroad, and empowers cities and regions. More than 80% of the 16 newly signed hotels are full-service hotels, covering multiple brand combinations of different types such as Maoyu, Shiyu, and Maoyuju. The destinations include Beijing, Chongqing, Hangzhou, Yantai, Qingdao, Xi'an, Kunming, Lanzhou, Huai' an, Nantong and other domestic first-tier, new first-tier and second-tier cities as well as areas and tourist destinations with strong economic development, which not only enrich guests 'business travel and vacation options, It also demonstrates Shimao Xida's strong momentum in deepening the domestic market.


Shimao Xida has signed 16 new hotel projects

While continuing to deeply explore the domestic market, Shimao Xida has never forgotten its mission of expanding its national brand overseas and actively responded to the "Belt and Road" national strategy. In November 2017, Shimao Xida signed for the first overseas projects-Bali Maoyu Resort Hotel and Bali Maoyu Resort Serviced Apartment, with a reputation for professional management overseas; in May 2018, it signed the contract with Lombok, Indonesia Royal Rongzhuang Resort Hotel and Lombok Maoyu Resort Hotel. With strong development momentum, it has implemented the internationalization path of national hotels and the light-asset export strategy, further consolidating the corporate image of its international hotel group. At present, Shimao Xida has successfully joined hands with 8 overseas preparation projects, and its territory will be expanded to Bali, Lombok, Malaysia, Malacca, Wendong and other places. At the site of this fourth anniversary celebration and the joint signing ceremony of 16 hotels, we also interacted with owners as far away as Malaysia, expressing their confidence and prospects for the future of the project.


Shimao Xida's fourth anniversary press conference interacted with Malaysian owners

As of July 30, 2021, Shimao Xida's seven major brands have 136 (including preparation) self-owned brand hotels across the country, with more than 60 cities at home and abroad, of which more than 50% are located in domestic first-and second-tier cities and overseas markets., the number of rooms exceeds 24,000, a year-on-year increase of 30%. The number of hotels under its jurisdiction has reached 19 and operates nearly 3,500 rooms, covering a wide range of brands. It has gradually formed an output management model based on full-service hotel brands, among which the project contracts of Yurong, Maoyu and Shiyu brands account for 50%. In addition, Shimao Xida has also achieved good results in business expansion and innovation, realizing the management output of technical consulting services as independent products, and helping more owners get through the asset management life cycle of "investment, financing, construction, management and retirement".


Join hands with Licheng to deepen the innovative operation of hotel digitally intelligent scenarios

At the fourth anniversary celebration, Shimao Star Hotels Group signed a strategic cooperation agreement with Licheng Group, a subsidiary of Ctrip Group. The purpose is to rely on the strong group background of both parties and rely on Licheng's technological research and development advantages and marketing advantages to cooperate with Shimao Star Hotels Group. The brand matrix and rich experience in refined hotel investment, design, construction, and operation management integrate online operations and offline refined management, and carry out extensive cooperation in the fields of brand alliances, project expansion, operation and management. The two parties will open up the integration of digital and intelligence through cooperation such as technical service extension, offline operation empowerment, online distribution strategies, member operations and digital solutions, and use the innovative genes and user thinking of Internet companies to break the bottleneck of traffic growth and provide new value drivers for hotels. Online transaction transformation, supply chain empowerment, etc. provide new value drivers.


Shimao Xida Hotel Group signed a strategic cooperation agreement with Licheng Group, a subsidiary of Ctrip Group


Seven major brands build diverse experience scenarios

Jointly built by Shimao Group and Starwood Capital, Shimao Star, an international national hotel group, continues to promote the layout of its own brands at a steady pace, and has achieved the full implementation and flowering of its seven independent brands. At the same time, in response to the "Recommendations" of the "14th Five-Year Plan", Shimao Xida has made great strides into the popular tourist destination market, strengthened the hotel layout in the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area, and the Beijing-Tianjin-Hebei region, and helped upgrade the local tourism consumption market. High-quality hotel projects meet the travel needs of high-end domestic customers. From luxury vacations to city hotels, from lifestyle to inspired business trips, Shimao Xida's seven distinctive all-round hotel brands, including Yurong, Maoyu, Maoyuju, Shiyu, Fanxiang, Ruizanshangpin and Ruizanshangpin, cover various positioning and create seven consumption scenarios with seven brands:


Take responsibility for appearance, achieve quality, and create a living experience with national characteristics

Under the trend of consumption upgrading and experience economic development, consumers are constantly in demand for special tourism experiences. Building core competitiveness with "in-depth experience of Chinese culture" has become a sustainable development path that Yurong brand continues to explore. As a luxury resort hotel brand owned by Shimao Xida, the first Shimao Yurong·Wuyi Resort Hotel with aesthetic scenery in the Song Dynasty in 2020 was warmly welcomed by the market as soon as it opened. It joined hands with gourmets Shen Hongfei and Xiao Kuan to launch the "Ancient Cuisine Made Today" Chinese cultural menu, which reflects the hotel's practice and display as a promotion cultural experience platform for the era of cultural tourism. In April this year, the hotel completed the reception task of visiting China by the foreign ministers of Singapore, Malaysia, Indonesia and the Philippines to high standards. It not only witnessed the important moment of major powers diplomacy, but also reflected the cultural confidence values carried by the hotel. The quality travel experience advocated by Shimao Yurong Wuyi Resort Hotel has also been recognized and recognized by the market. From March to June 2021, the average EBITDA rate (profit before tax, interest, depreciation and amortization) exceeded 42%, which will continue to deepen Oriental cultural characteristic experience and achieve a double harvest of guest experience and hotel operating profits.


Shimao Yurong Wuyi Resort Hotel

Along with the rise of a new generation of consumer groups, Shimao Seda has also keenly grasped the changing trend of the market. Since the spring of 2019, it has launched its new high-end lifestyle hotel brand Fanxiang, specifically tailored for Chinese millennials, with the goal of "China Pride Trend Life Attitude" creates a full-scene ecosystem of Chinese young people's trendy lifestyle that transcends hotels. Fanxiang Hotel has carried out cross-border cooperation with a number of national trend brands, Fanxiang X China's Li Ning's street sports style, Fanxiang X's new taste of national tea in CHALI tea, Fanxiang X's exquisite lifestyle of three and a half fine coffee, and Fanxiang X Panda craft Chinese bee MSG brew, Fanxiang X Himalayan Fanxiang brand radio, etc., closely follow the trend of national trend culture and continuously expand the hotel experience scene.


Fanxiang X Himalayan brand radio, Fanxiang X CHALI selection tea, new retail shelves of Wuhan Fanxiang Hotel

In addition, Fanxiang Hotel also has unique highlights in innovative marketing of non-room income, through its own online channels including official double micro, brand magazines, brand radio, small red books, lifestyle and travel celebrities; The promotion and marketing channels of offline activities and community operations use brands to cross-border to create new retail spaces, and hold various interesting activities such as script killing, English corner, KNOWYOURSELF tea party, Citywalk and other activities in borderless spaces to attract young people. Consumer groups bring a vibrant journey to young travelers, but also achieve the growth of hotel non-room revenue. Fanxiang Hotel, located in Shimao Hong Kong-Zhuhai-Macao Port City, is also under construction. In the future, it will become a trendy living room for new youth in Hong Kong-Zhuhai-Macao, helping to create a high-quality living circle in the Guangdong-Hong Kong-Macao Greater Bay Area.


Detailed layout of "royal" services leads the full-service high-end business travel experience

Effective control of the domestic epidemic has driven business travel demand to internal circulation. Order volume in the domestic business travel market on some platforms has exceeded that of 2019 year-on-year. At the same time, the return of consumption has promoted the vigorous development of the domestic leisure travel market. Shimao Xida has a deep understanding of market trends, and its brands have iteratively developed a full-service business travel model to adapt to new consumer demands. After the brand's renewal, Maoyu has launched 24-degree comfortable services, redefining the modern Oriental hotel experience with food culture, tea culture, hospitality and thoughtful banquet and conference services, integrating the modern and noble oriental lifestyle with the destination culture and history. The heritage integrates with each other to create a comprehensive "royal" service for guests.

As one of the high-end hotel brands with the largest number of contracts under Shimao Xida, its Shiyu Hotel also adheres to the brand spirit of "hidden in the world and refined as royal", highlights the styles of various destinations and brings wonderful and diverse "Royal" style hotel experience. Gaobeidian Shimao Shiyu Hotel, Shuyang Shiyu Hotel, Shanghai Chongming Youyoushiyu Villa Hotel, Huizhou Luofu Mountain Kaibin Lishiyu Hotel, Yunnan Honghe Jianshui Shiyu Boutique Hotel have all opened one after another. The detailed brand layout will continue to help the surrounding tourism market, leading new highs in local hotel consumption. Huai 'an Hongze Lake Shiyu Hotel, Shangrao Poyang Fuli Shiyu Boutique Hotel, Beijing Yanqing Zhongyin Shiyu Hotel, Shangrao High-speed Railway Station Shiyu Hotel, Qingdao Science and Technology Innovation Park Shiyu Hotel, Xi'an Xixianwen Chuangshiyu Boutique Hotel, Kunming Xiting Shiyu Hotel, there are 40 Shiyu brand hotels.


Honghe Jianshui Heyuan Shiyu Boutique Hotel

Maoyuju Service Apartment, with modern living experience as its core, adheres to the spirit of "imperial" service and uses professional hotel-style management concepts to create a home away from home for long-stay guests. Shimao Zhuhai Artificial Island Maoyuju Service Apartment, Yantai Fushan Maoyuju Service Apartment, Qingdao Science and Technology Innovation Park Maoyuju Service Apartment, and Nantong HSBC Building Maoyuju Service Apartment will all meet consumers in the near future.


Break the ideological deadlock and achieve an inspired business travel experience

Relying on new opportunities for the integration of culture and tourism, Shimao Xida continues to promote the quality and personalized development of hotels, provide high-quality services to guests, and open up an inspired business travel experience. Its hotel brands Ruixuan and Ruixuan Shangpin will continue to advance strongly into emerging domestic tourist cities, bringing guests a new immersive inspiration journey. In the second half of this year, Ruixuan Hotel Chengdu Shimao Longquanyi will officially open in Longquanyi District, Chengdu, which has many historical monuments and beautiful natural scenery, opening up a valuable, dimensional, warm and textured inspiration journey for guests in the Bashu style. The Qingdao Science and Technology Innovation Park Ruixuan Hotel signed this time is also the 37th hotel in the Ruixuan series brand camp.



Renderings of Ruixuan Hotel, Shimao Longquanyi, Chengdu


Technical services from the owner's perspective escort the hotel development and construction cycle

Shimao Xida has always been committed to protecting owners from the perspective of owners, professionally guiding hotel development from project positioning, planning and design, construction, cost control, etc., and continuously guiding project cost and space optimization through innovative research to help owners save construction costs and improve hotel return on investment. For example, in the Shiyu Hotel Complex of a certain Maoyu Hotel, through joint operation model planning and design, the owner saved 6,000 square meters of space and 54 million yuan in investment; in the Shiyu Boutique Hotel project of a certain resort, the number of rooms was increased by 12% through design optimization, greatly increasing the hotel's profitable area. At the same time, Shimao Xida has created a hotel management company's technical service owner satisfaction survey mechanism. In the first half of 2021, it made nearly 100 business trips to the contracted output management project site, and the owner satisfaction reached 100%.


Refined operation and management to maximize owner profits

Shimao Xida Hotel Group inherits Shimao Hotels 'rich experience in operation and management, and has gradually accumulated practical experience in hotel operations over the 16 years of hosting cooperation with international hotel groups, and has formed an "owner's thinking" and a brand building that is familiar with the Chinese market."International vision" of the end.

The post-epidemic era not only needs to face the impact of changes in the consumer market, but also gradually exposes problems at the hotel operation level such as fierce market competition, changes in supply and demand relations, and high operating costs and single revenue. Against this background, Shimao Xida is moving against the wind, turning challenges into opportunities, steadily grasping new growth points in the market with the spirit of "symbiosis" of industry innovation, and working with partners to resist the market impact and challenges brought by the epidemic. In the past first half of 2021 alone, revenue from its full-service brand hotels increased by 21% year-on-year in 2019, and the average EBITDA rate reached 36%, with gratifying results. At the same time, Shimao Xida has achieved steady growth in several important indicators. Taking the important financial indicator EBITDA as an example, Shimao Chengdu Maoyu Hotel has reached 40%, and Shimao Yurong Wuyi Resort Hotel has 42%. Another key indicator of hotel operations, GOP (Operating Margin), also achieved gratifying results, reaching an average of 59% among its selected service brand hotels. As of June this year, representatives of lifestyle boutique hotels, the two Fanxiang hotels have embraced market opportunities and continuously improved their profit models, and their GOP rates have exceeded 58%.


Open up the industrial chain and empower diversified and coordinated development

Since its establishment, Shimao Xida Hotel Group has always been based on the common development of diversified business formats. Relying on Shimao Group's "Big Aircraft Strategy", it has established a hotel industry ecosystem to empower export and manage hotel projects. Working with Shimao Hotels 'purchasing companies, technology companies, and agency construction companies, Shimao Xida continues to help owners achieve significant cost savings and product innovation. Among them, its purchasing company has served the owners of multiple export management projects such as Fuli Shiyu Hotel in Shangrao, Jiangxi Province, Doubletree by Hilton Hotel in Yunnan Airport, Wuxi Nanchang Street Ancient Canal Shiyu Hotel, Qingdao Trestle Shiyu Hotel, etc., strategically purchasing.(Construction and installation + small operation materials for opening) includes 107 strategic bid sections, 47 bid sections for hotel preparation stage, and 16 bid sections for hotel operations. Prices all have significant advantages in the industry. In the first half of 2021, the contract amount will exceed 130 million, of which innovative IP product sales accounted for more than 60%.

In the field of technological intelligence, its technology companies focus on intelligent solutions and integrated services in the hotel industry. Through the continuous development of intelligent technology applications, they improve hotel customer satisfaction and help owners create a complete system from guest check-in to back-office operations and management."Smart Hotel System" includes a total of 24 product segments. In the first half of 2021, revenue exceeded RMB 30 million.

In terms of hotel agency project management and construction, its agent construction company was incubated from the former Shimao Huanhu City Company. It has the advantages of both agent construction and owner. It has rich experience in large-scale international hotel development and urban construction, and is familiar with the current design and construction trends to better help Chinese hotels build hotels with national characteristics that meet market requirements. Projects that have been completed so far include the new construction of InterContinental Shanghai Sheshan, the renovation and renovation of Le Royal Meridien Shanghai, the renovation and renovation of Shanghai Sheshan Mao Royal Choice Hotel, and the new construction of Shimao Royal Banyan Shanghai Sheshan Resort Hotel.


Activate talent development and establish industry service benchmarks

Since its establishment, Shimao Xida has attached great importance to the cultivation of talent echelons, strengthened employee empowerment and improvement, actively cultivated professional hotel management talents, built a cross-training platform for exporting and managing hotel employees to self-operated hotels, and provided cross-hotel work support and mobilization opportunities within the group. Therefore, with the strong support of Shimao Group, Shimao Xida has successively won titles such as "Kincentric Best Employer in China" and "Best Employer in the Best Oriental Tourism Service Industry", which has been recognized by the industry. At the same time, in order to better implement the group's philosophy, provide cooperative customers with services that exceed expectations, and activate talented employees to realize their self-worth, Shimao Xida also actively holds various activities, including interactions such as the "Incredible M Skills Competition" to enable employees to Continuously feel the cultural charm rooted in the company and provide a stage for display, communication and improvement.

In addition, Shimao Xida has vigorously developed the school-enterprise cooperation model. So far, it has successively cooperated with Haihua College of Liaoning Normal University to open "Shimao Hotel Class", Wuhan Transportation Vocational College, Dalian Economic and Technological Development Zone Secondary Vocational and Technical School, Tianjin University of Commerce International Education Cooperation College, Sichuan Modern Vocational College "Shimao Xida Chengdu Regional Hotel Order Class" and other institutions, which fully reflects Shimao Xida's outstanding performance in talent strategy and other aspects. Help the development of talents in China's hotel industry.

In the future, Shimao Xida will continue to make efforts to continue to deploy and empower urban and regional development, and drive the northern and southern arteries to promote coordinated regional development. At the same time, Shimao Xida will actively embrace the innovative operation of hotel digitally intelligent scenarios, promote industrial transformation, meet the consumption needs of different guests with unique brand experiences, and develop brand internationalization and light asset-based export strategy with long-term vision and innovative vision., the national hotel brand is based in China and facing the world.


List of 16 new hotel projects signed by Shimao Xida this time:

Chongqing Jiangbeizui Hongrui International Hotel

Located in the core location of Jiangbeizui CBD and on the main urban landscape axis, Chongqing Jiangbeizui Hongrui International Hotel is close to Central Park and Central Square. It has a wide landscape view and has a two-way view of the Yangtze River and Jiangbeizui Central Park. The transportation around the hotel is very convenient. When completed, it will be the first high-star boutique full-service hotel in the area, meeting the full-service and check-in needs of tourists from surrounding destinations. Shimao Xida Hotels Group will serve as the technical service consultant for this project to provide full-process support from development to construction.

Hangzhou Gongshu Asian Games Park Maoyu Hotel

Located on Fengqing Road, Gongshu District, Hangzhou City, Maoyu Hotel Hangzhou Gongshu Asian Games Park has convenient transportation and is close to Hangzhou transportation hub Liushi Elevated, Hangzhou North Bus Station, etc. There are extremely rich business formats around the hotel, including the Asian Games Park venue to be used for the 2022 Asian Games, major well-known medical institutions, Xixi National Wetland Park and various well-known universities. The hotel features a carefully designed all-day restaurant, luxurious boxes, a 1000-square-square pillarless banquet hall and supporting meeting facilities.

Huaian Maoyu Hotel Huaian Shiyu Hotel

Huaian Maoyu HotelandHuaian Shiyu HotelIt is located on the north side of Provincial Highway 348 and the east side of Hongsan Road in Hongze District, Huaian City, Jiangsu Province. It is close to Provincial Highway S348 and 6 kilometers away from Hongze Bus Terminal. The transportation is convenient. At the same time, the hotel is close to the national 4A-level scenic spots-Hongze Lake Ancient Weir Tourist Scenic Area and Fangte Bear Infested Theme Park. It enjoys a first-line sea view. When completed, it will become the first dual-landmark high-star full-service hotel group in Huaian City, providing high-quality service facilities for key tourism development in the region.

Shangrao Poyang Fuli Shiyu Boutique Hotel

Located in the intelligent original ecological manor in Poyang County, Shangrao City, Jiangyan Province, covering a total area of about 4200 acres, Shangrao Poyang Fuli Shiyu Boutique Hotel will improve the quality of the entire project and enrich its functional diversity as part of the industrial chain. Adhering to the concept of green ecology and other concepts, Shangrao Poyang Fuli Shiyu Boutique Hotel will integrate elements such as green ecology and health preservation, provide catering, banquet meetings, indoor parks, fitness facilities and other functions, creating a popular destination hotel, bringing comprehensive services and satisfying check-in needs.

Yantai Fushan Maoyu Hotel Yantai Fushan Maoyuju Service Apartment

Located in the core area of Fushan District, Yantai,Yantai Fushan Maoyu HotelandYantai Fushan Maoyuju Service ApartmentLocated at the intersection of the traditional commercial core area and the political center, when completed, it will become the first complex integrating full-service high-end hotels and apartments in Fushan. The project has a construction area of approximately 50,000 square meters and integrates accommodation, hotel supporting apartments and single-family buildings. It has rich business formats and will provide a comfortable space and atmosphere for high-quality corporate travel, banquets and meetings.

Zhongyin Shiyu Hotel Yanqing, Beijing

Located at No. 12 Qingyuan Street, Yanqing County, Beijing City, Zhongyin Shiyu Hotel Yanqing Beijing is 15 kilometers away from Badaling Great Wall, 89 kilometers from Beijing Railway Station, 96 kilometers from Beijing Capital Airport, and 160 kilometers from Beijing Daxing Airport, with a total area of approximately 16425 square meters. The hotel has been rated as a designated unit for the meeting of the central party and government organs, and is also the designated reception hotel for the 2022 Winter Olympics.

Shangrao High-speed Railway Station Shiyu Hotel

Located in the New High-speed Railway Area in the Chengdong Area of Shangrao City, Jiangxi Province, Shiyu Hotel is close to Shangrao High-speed Railway Station and the Tourism Distribution Center, and is located on the main tourist pedestrian corridor. In the future, it will accommodate the tourist population of the distribution center, including passenger reception, accommodation, sightseeing and commercial services. There are 284 guest rooms in the hotel. The first floor is the lobby and the 30th-45th floors are guest rooms. The bottom commercial part of the podium building (1- 3rd floors) includes a fitness pool, catering, meeting and reception facilities.

Qingdao Science and Technology Innovation Park Ruixuan Hotel Qingdao Science and Technology Innovation Park Maoyuju Apartment

It is located at No. 395 Nanjing Road, Shibei District, Qingdao City,Qingdao Science and Technology Innovation Park Ruixuan HotelandQingdao Kechuang Park Maoyuju ApartmentIt is located in the core geographical location of the CBD of Shibei District, Qingdao City, close to Central Park and Central Square, and has a wide view of the surrounding landscape. When completed, it will be the first complex in the region integrating boutique business hotels and high-end apartments, providing quality services and diversified facilities for the rapid development of Qingdao CBD area.

Qingdao Kechuang Park Shiyu Hotel

Located at No. 393 Nanjing Road, Shibei District, Qingdao City, Qingdao Science and Technology Innovation Park Shiyu Hotel is located in the core area of the CBD of Shibei District, Qingdao City. It has broad landscape views around it. It is the second family royal brand signed by Qingdao area and the first high-star boutique full-service hotel in the region, providing first-class facilities for the rapid development of Qingdao CBD area.

Nantong HSBCbuildingMaoyuju Service Apartment

Located in the Beidajie Business District in the Railway Station Area of Nantong City, Nantong Huifeng Building Maoyuju Service Apartment is located in the core area of Beixin District, Nantong City. The property (Twin Towers) where the hotel is located has a construction area of approximately 55,000 square meters and will provide high-quality services to guests.

Xi'an Xixianwen Chuangshiyu Boutique Hotel

Located in the International Cultural and Creative Town of Xixian New District, Xi'an City, Xi'an Wen Chuangshi Royal Boutique Hotel is located on the southwest side of Xi'an New Center and the beautiful Feng River. It covers a total area of about 80 acres and a total construction area of 205,000 square meters. The first phase covers an area of 45 acres and a construction area of about 120,000 square meters. With pan-culture as the core, it builds a dual-innovation ecosystem integrating joint offices, small exhibitions, entrepreneurial apartments and supporting businesses. At the same time, focusing on "culture + trade", we will build a national foreign trade platform and build a creative industry gathering place with the most cultural and creative concepts and innovative and entrepreneurial atmosphere in the west, becoming the most dynamic "dream and creative show" in Greater Xi'an. The entire project is adjacent to the 10,000-acre Ecological Wetland Park, within walking distance of Lianhuo Expressway, Metro Line 5, Ring Expressway and High-speed Railway Afanggong Station. It is about 25 kilometers away from the airport, making travel smooth and convenient.

Kunming Xiting Shiyu Hotel

Located at the intersection of Caiyun North Road and Yiji Road in Guandu District, Kunming City, Yunnan Province, Kunming Xiting Shiyu Hotel is located in the commercial center of Kunming South City, close to the business center of Century City. Kunming's famous tourist attractions such as the New Museum of Yunnan Province, Guandu Ancient Town, and Yunnan Grand Theater are all within 3 kilometers of the hotel, with convenient transportation and rich business resources.

Linmao Hotel, Zhongshan, Lanzhou

Located at the southwest corner of Zhongshan Forest Cross, Chengguan District, Lan 'Zhou City, Zhongshan Forest Maoyu Hotel is located at the intersection of Baiyin Road and West Railway Station Road in Lan' Zhou City. It has convenient transportation. It is close to Gansu Daily and Gansu Post and Telecommunications Building, 2 kilometers away from the center of Lan 'Zhou City, and about 3.5 kilometers away from the Lan' Zhou City Government and Gansu Province Government. It is 3 kilometers away from the famous scenic spot of Lan 'Zhou City Zhongshan Bridge and 7 kilometers away from Lanzhou High-speed Railway West Station. The surrounding property formats of the hotel project are diverse, gathering travel destinations, universities, government functional departments, and diversified businesses and residences.


About Shimao Xida Hotel Group

Shimao Xida Hotels Group is an international hotel group jointly established by Shimao Group and Starwood Capital. It focuses on the rapidly developing Chinese hotel market and goes deep into areas with strong economic and tourism development, mainly first-tier and second-tier cities, to carry out hotel development, brand operations and asset management. Shimao Xida has 7 hotel brands with their own characteristics, including Yurong, Maoyu, Shiyu, Maoyuju, Fanxiang, Ruixuan Shangpin and Ruixuan, realizing a full range of brand lineup from high-end full-service to mid-end selection services, from urban hotels to specialty resort hotels and apartment products. In 2019, it launched a new lifestyle hotel brand specially tailored for China's millennials-Fanxiang. As of July 30, 2021, Shimao Star has more than 136 hotels in operation and under construction, of which 19 have been put into operation.


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